Magento Personalization is a must to increase revenue: Here are top tips!

By | Date posted: | Last updated: May 18, 2022
Magento Personalization

Magento has been accompanying you in creating a successful business for many years now. Have you ever wondered how Magento transforms an ordinary business into a successful industry name? Is it the flexible and reliable feature or the sturdy security system? Are the new extensions and themes or the way it caters to your customers?

Ecommerce business is based on customer loyalty and to achieve it you not only need a wide range of products, but you must focus on delivering extraordinary user experience to engage users on your website. A website that has high-quality performance with amazing features, products and effortless shopping experience, is everybody’s favorite.

Any business that gives priority to its customers always stays ahead in the competition. Prioritizing customers implies giving special and equal attention to each customer and visitor. You need customer-centric plans to offer exceptional and exclusive treatment to every customer and to execute customer-centric plans, you need a suitable platform and what is more suitable than Magento?

Magento (or Adobe Commerce) helps you to elevate personalized experience for your website with its in-built features and modules across many digital touchpoints. Personalization is based on customer activities and profiles. Customized products list, shopping experiences, content, and even promotional ads are all under Magento’s personalization feature.

To increase business revenue and profits, Magento personalization is the option for modern customers and their needs.

Why Magento personalization is required?

Magento personalization implies a process of improving the marketing strategies of your Magento ecommerce development using personalization best practices for the sake of your store’s sales and conversion. Personalization allows you to send relevant and targeted messages to your potential customers. Business success is the only reason to use the personalization feature of Magento or Adobe Commerce.

Of late, organizations have started using personalization to allure customers. Modern customers are lazy, they don’t prefer to waste time on generalized content; rather they like to get the stuff on display which is their favored content. It increases their interest in your Ecommerce store and you succeed in holding the customers in your store for a longer time and most of the time they make the purchase.

If you have a Magento Ecommerce store and you still have not tried its personalization, start using this intriguing feature and make your Magento or Adobe Commerce store users’ favorite.

Below are a few practical tips for Magento personalization.

Tips for Magento personalization

Customer segmentation

It is an important and foremost factor for Magento personalization. When you segment your audience, it becomes easier for you to deliver highly targeted campaigns to a specific segment. The segments can be demographic (gender, age, location, etc.) or behavioral (based on search history, per vertical or product categories, etc.).

Generic behavioral data doesn’t work, your content needs to match customer personas to deliver personalized content. Behavioral analytics helps to get updated segment information and as customers’ shopping journey progresses, you come to know about their preferences. The information helps you to display personalized cart offers, prices, and banners to the customers.

Best Sellers promotion

Once you set the audience segments, you can start showcasing your best-selling products on the homepage or category pages (the strategic locations of your store) of your Magento store. You can use this strategy to implement some special time of the year for some special segment. The holiday season can be a good time to run a specific campaign for some specific location or age customers.

Magento 2 has personalization extensions that allow you to promote your store’s top sellers and uplift the revenue of your Magento store. Push notifications featuring the best-selling products can be a help, moreover, email campaigns, and the ‘others also bought’ section in your Magento store product page template are strategies that many organizations are using and improving their business sales and conversion.

Personalized Exit-Intent popups

Exit-Intent popups can aid to mitigate the bounce rate of your store. The popups should display some useful things to the visitors, otherwise, they become irritated. The best way is to give some limited periods offer for a top-selling product, this strategy works, and visitors stop to see the offers.

You can use the Magento extension to create your own popup. It can be a better solution to avoid using multiple code snippets and improves performance issues as well.

Personalized Email product recommendations

Sending Emails at a regular interval is a good strategy to increase customer loyalty and repeat purchases. Behavioral triggered monthly Emails are icing on the cake because they offer relevant product recommendations to specific customer segments and help you increase Email conversion.

Magento extension for personalized emails helps you to handle this task seamlessly, you only have to integrate viable products to your store template. ‘You may also like’ type of triggered email campaign can help you to skyrocket your monthly sales and revenue.

Location-based offers

Location-based personalization is the best strategy to attract customers and improve conversion. You can spot the locations and create dedicated location-based offers for every region, based on visitors’ preferences.

These location-based promotions work well for organizations and improve sales like anything, especially if you have localized landing pages and content.

Discount coupons

Who doesn’t like discounts and coupons? Additional discounts or personalized coupons are added advantages. You can provide coupons based on category-specific offers. Limited period coupons for certain periods also grab the attention of visitors.

Catalog or cart price rule

Catalog price rule and cart price rule are strategies to entice customers with some special prices for their desired products, which elevate the repeat and new purchases. In this strategy, organizations offer special personalized prices based on customer’s profile and product combination. When you give such motivation (tailored price) to customers, they surely make purchases, and it enhances the business revenue. Catalog rule is applicable to the products before a customer adds them to cart. Whereas the shopping cart price rule is applicable to the final cart.

Based on the data an organization collects to offer personalized content to all its customers, organizations tailor the prices and display to specific customer.

Related products/ Upsell/ Cross-sell

Related products are the same type of products your customers/ visitors are interested in. You can offer personalized options to customers to make their purchase easy and it is also, a technique to promote your less popular products.

By upselling, you give suggestions of such products which are similar to the one customer selected but better in quality. And in cross-sell you offer more products to the customers that are inter-connected to each other. For example, headphones with mobile phones, speakers with music system, etc.

Magento has default settings in Admin panel to activate these features. These promotional blocks on web page with selected personalized products capture customers’ interest and there are chances of additional purchase.

Apart from the above tips to improve Magento user experience, you should also ensure that your store is not redirecting visitors or customers many times, or it should not have too many steps to complete the purchasing process. It will only increase the bounce rate of your Magento store. Moreover, a homepage should be impressive enough to allure visitors and its CTAs ought to make visitors perform favored actions. Albeit, many visitors are coming from links or landing pages, a significant number still land on the homepage. The more impressive the homepage, the more chances of conversions. Homepage must navigate visitors to product or category pages, it should have easy search options, and top banners must contain a call to action.

Wrapping up

“For you to achieve your goals, visitors must first achieve theirs”- Bryan Eisenberg (Author/ Marketer)

What else do you need but personalization to grab visitors’ attention and improve the conversion of your online store? Until your customers or visitors get their desired products/ content, you won’t be able to fulfill your business goals.

Magento has extensions to provide a personalized experience for your valued customers. Using those extensions, you can win the hearts of your visitors and convert them into your loyal customers.

Enhance your business experience storefront revenue with Magento personalization. It also helps to scale up the conversion rate and bolster the sales revenue for your digital store. If you are looking for Magento development, Magento design, Magento customization, Magento ecommerce solutions, Magento UI UX design, and more; then please visit our Magento web development services. We also provide Magento website maintenance services, Magento migration, Magento SEO, and Magento store upgrades services that help you level-up your ecommerce Store!

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Expand your ecommerce store’s reach with Magento digital marketing!

By | Date posted: | Last updated: March 29, 2022
magento-digital-marketing

Magento is an efficient ecommerce platform that helps you grow your business like anything. It has functionalities to make your business a sure-shot success. Magento is among one of the most popular CMS across the world in this digital age. Although Magento is best suitable for large-scale businesses, small-sized businesses also avail themselves of its benefits to soar their business higher. Either B2B or B2C, retail or manufacturing, Magento has the power to improve your ecommerce sales and ROI.

Magento digital marketing

Magento is an ecommerce solution that allows you to set marketing goals, run strategies, decide the budget, and drive different campaigns to improve business. It has customizable tools that assist in providing an amazing customer experience with robust security and enhance your store’s customer acquisition. Its features and extensions help you to optimize the digital marketing needs for improved online business.

Magento features for digital marketing

Search Engine Optimization

Magento 2 has in-built SEO integration that helps website owners to withstand the competition. To secure your higher position in web crawlers and expand the traffic on your store, it is important to look over all the SEO guidelines carefully.

Even if your store is doing well, you need to work on its performance continuously to ensure SEO standards. Add alt text to product images, so they become discoverable easily. Use appropriate keywords, remember to painstakingly configure content for landing pages, blog posts, and product descriptions. By making your content special, engaging and distinct, you can help your rankings take off and urge visitors to stay on your site until they arrive at the checkout page.

Furthermore, creating your own XML sitemap and updating your Robots.txt file helps improve store performance in SERPs. Magento gives a strong groundwork for solid SEO. Its bewildering cluster of additional extensions can work on your site’s ease of use and produce robust user experiences. The responsive design likewise makes it quick and intuitive for users. Magento ecommerce incorporates vigorous usefulness to make alluring, SEO-accommodating stores and gives your store an invincible performance to increase its reach.

Google Analytics

By enabling the Google Analytics tab in Magento 2 admin panel, you can start getting all the reports of Magento store performance. It helps you analyze the Magento 2 store’s purchase activities smoothly. Product’s transaction information, average order value, ecommerce conversion rate, purchase details, and many other critical pieces of information are at your fingertips with the help of Google Analytics and Magento 2 has an inbuilt feature to link your website with a Google Analytics account readily. Analytics and A/B testing help you optimize your store to increase the conversion rate and retention of your valuable customers by tracking and analyzing all the sensitive website performance data.

PPC (Pay Per Click) campaigns & Google Shopping Ads

Magento makes PPC campaigning a cakewalk and helps you reach out to your target customers with amazing precision. Pay per click boosts the organic search results of your Magento store. Search PPC, Display PPC and Shopping PPC are best ways to take the benefits of Magento store. Search and Shopping PPC both methods are for the people who search for your products, whereas Display PPC has broader reach. It is visible in the stores that have ad space. You can target the audience by age, gender, and location in the paid ads. PPC campaign assists to bid the precise and detailed terms to target potential customers. It also helps in creating brand awareness. Magento connect has many PPC extensions that aid in PPC tracking and integration.

Among many useful extensions, Google Shopping Ads is another great extension of Magento. It is a tool that increases your product sales by connecting with Google Shopping APIs. Your Magento 2 store connects with Google Shopping and creates opportunities to reach out to a broader segment.

Social Media Marketing

Magento allows you to integrate your store with social media and promote your business on all the major platforms, for example, Facebook, Twitter, LinkedIn, and others. It has plenty of paid and free extensions, which you can use to incorporate your store with social media platforms to promote and sell the products. You can tweet, share, or post information about an upcoming sale, discounts, coupons, etc. and reach out to the genuine customers. Social media extensions assist in improving site user experience and you can market directly from your dashboard rather than using each site individually or third-party software. Magento allows to connect Facebook marketplace to run your shopping Ads.

Email Marketing

Leverage the power of email marketing in your Magento store. You can automate emails on your Magento store and make the settings as per you wish to send mail to your existing and new customers. There are personalized templates for emails in your Magento store that aid in sending personalized mail to users. Emails and newsletters can help you spread awareness about your new products and enhance your store reach. Furthermore, you can use the Magento Abandoned cart solution feature to send emails to the users who leave the carts in between. People leave the cart many times for distinct reasons. Retargeting these users by email marketing helps mitigate a few issues that stop users buying from you.

Magento Marketplace Management

Magento 2 has a powerful marketplace extension that turns your store into an outstanding online shopping mall. You can allow multiple vendors to sell on your Magento marketplace and reach out to a wider segment across the world. Adding and managing this multi-vendor marketplace by Magento is painless work. Product and inventory management, order management, payment, promotion, etc., Magento makes everything hassle-free.

Content Marketing

Magento is a well-known content management system. It helps create robust and engaging content to reach out to your target audience. Users can easily navigate through view and share options. Magento web store owners can painlessly track customers’ behavior in the store by tracking each piece of content. The information assists in improving the content campaigns and reaching the right audience. Magento CMS does wonders with amazing ecommerce tools, for example, point-of-sale solutions.

Benefits of digital marketing in Magento store

Every organization uses different ecommerce marketing strategies to boost sales volume and ROI. Following are the multiple benefits of integrating digital marketing to your Magento store.

  • It assists in establishing your brand reputation across all the digital channels by ensuring your presence on these channels.
  • You can track and measure your campaign results and improve the mistakes.
  • Boost customer engagement by providing robust and interesting content (Magento Related Products, Up-sells and Cross-sells).
  • You can target a precise segment of your audience as per your product niche.
  • Enhance the conversion rate.
  • By using analytics and data, you can optimize the Magento store strategies.
  • Digital marketing aids you in achieving sustainable and profitable long-term business growth since you apply tried and tested tools to achieve the desired results.

Wrapping-up

Magento digital marketing focuses on campaigns and monitors every stage meticulously. Search engine, social media, pay per clicks, emails, etc. every facet has been looked over to make sure your store’s exceptional performance.

Do you require more quality traffic and high reach for your Magento website? Well, digital marketing will give your business a new height and meticulously transform your business. As a digital marketing agency, we aspire to deliver the absolute best Magento digital marketing services to help our clients win the e-commerce battlefront. If you are looking for digital marketing, digital transformation, content marketing, online marketing, social media marketing, search engine optimization services, PPC campaign management services, and more, explore our complete SEO services!

If you are looking for a Magento shopping cart development, Magento e-commerce development, and other related web development services, please explore our Magento web development services.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

The Utmost Guide for Magento Online Store Development

By | Date posted: | Last updated: March 16, 2022
Magento Online Store Development

Online stores or ecommerce is developing and acquiring the world like anything. Especially post-pandemic, marketing and shopping trends have changed. Nowadays opening a physical store is not at all a wise decision. Many established brands have closed their non-performing stores and focused on online stores.

The online store not only assists you in reaching out to a wider segment of users, but it also is economical. It reduces the operation cost and earns more profits for you. Myriad platforms are available in the market that claims to develop efficient ecommerce solution. But the question is, which platform to choose, isn’t it?

How about Magento?

It is one of the most popular, productive, and efficient ecommerce platforms with amazing features to construct an ecommerce store. Choosing Magento for your online store development is a win-win deal for you. With its immensely wide range of elements, you will be able to soar your business higher.

Let’s discuss about Magento and its development in detail.

Magento for your online store development

Magento is a popular ecommerce platform across the world because it has the power to create unique designs with minimum effort. Any size and type of business can use it as their CMS to sell their products. It is scalable, flexible, and secure platform, and last but not the least, it is cost-effective.

It has unique modules and extensions to increase the functionality of your online store as per your need.

A few significant features of Magento are,

  • It is open source; readily available to use.
  • Versatile, flexible with a wide range of considerable features.
  • SEO and mobile-friendly designs.
  • Third-party integration is easy.
  • It has a large community of professionals to get any sort of support.

And there are many.

Now, you might be eager to know about Magento online store development. So, let’s discuss the steps of development.

Magento online store development steps

No doubt, Magento is a booster for your online business because of its array of features and functionalities and using Magento for your online store is not at all tough.

By following below steps, you can create your Magento online store in no time.

1. Analyze requirements

To start the development of Magento online store, you ought to perform requirement analysis and planning of your Magento ecommerce store.

  • Brainstorm which pages are require to add in website and plan for it. For example – home page, product pages, shopping cart page, Wishlist page, checkout page, contact, FAQs, refund policy, etc.
  • Then the design part will come. Either there is an option to select a readymade theme or to develop a customized theme from scratch. If your requirement is a readymade theme, then make a list of themes to choose from. If thinking of creating the whole design from scratch, then decide the color, font, background, and other basic factors to design your store.
  • Decide, what plugins and extensions you will require to add to your Magento website.
  • Which payment gateway you will use?
  • Finalize the shipping methods and partners for your online store.
  • Which language and currencies your site will use?
  • Do you require other third-party integrations?
  • Check server requirements such as, operating system, memory, database, security certificate (SSL) etc.

2. Select a host and domain name

Like any other online store creation, choosing the hosting service and finalizing a perfect domain name is mandatory. Thus, select a good hosting service that can boost your business with reliable services and choose a domain name that suits your brand and business the most.

3. Design of Magento online store

  • Once you are done with above two steps then installation of Magento is required from your developer team.
  • If you’ve decided to use a theme and that seems perfect for your store without any customization, then you should add your logo, banner, and other necessary part to create the front-end of the website.
  • If theme require customization, the Magento designer team will work on the wireframe and prototype as a reference to developers, which will help them to developing your store exactly the way you need.
  • To create the store from scratch, Magento developers will start the coding and designing as per your wireframe and provide you with your desired front-end design.
  • Find out the top Magento online store design tips to improve the user experience of your ecommerce website.

4. Back-end Magento store development

  • After front-end development, back-end work needs to get configured. First-of-all, it needs to enable the functionalities of Magento online store that you require in your website. Custom features of Magento store requires development.
  • Extension installation and configuration is required. Integrate your store with desired payment gateways and shipping methods.
  • Then, configure the site’s language, currency, store information, etc.
  • At last, check if any other integration or customization is required.

5. Testing of the Magento online store

  • Once the development part is done, testing is crucial to perform. Testing helps you to know the glitches, if there are any, and you can resolve them before making the site live for everyone.
  • The testing team checks each phase of the project and report to the managers in case of any issue. If issues are there, then they fix them to ensure the smooth site operation.
  • You can check the site assuming yourself as a user and find out the problems. Your feedback can help Magento developers to fix the problems.

6. Optimize your Magento online store

After testing, while fixing the other issues, developers also optimize the online store for performance according to SEOs. Without optimization, site work is incomplete. You need a complete optimized site to gain traffic and business.

7. Launch of Magento online store

If all the above steps are done successfully, then you are good to launch your Magento store and start the business.

These are a few basic steps you need to perform for your Magento online store development successfully.

Wrapping-up

To create an online store, Magento is an excellent choice. It has everything you need for an efficient ecommerce store. Magento has evolved with time, and the evolution happened as per the market needs. Therefore, choosing Magento as your online store building platform will keep you updated and nouvelle.

It is mainly about your needs, requirements, and the nature of your store. Also, think of your budget before you dive into this pool. If Magento falls in your category, then go ahead and get a stellar online store.

Reaching a professional aid for Magento web development can bring some magnificent solutions for you.

if you are looking for Magento web design, Magento store development, Magento ecommerce development, Magento ecommerce solutions, Magento 2 migration, and more; please explore Magento online store development! We aspire to deliver the absolute best Magento support services to help our clients win the e-commerce battlefront. Starting from bug fixing to performance enhancement and everything in between, we deliver any kind of Magento maintenance services. Through 20 years of experience, our Magento experts can recognize and resolve your most intricate technical challenges. For more information, please visit our Magento maintenance services!

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Top Magento Store Design Tips for a Successful Ecommerce Website!

By | Date posted: | Last updated: December 28, 2021
Magento Store Design

The web has more than 2,50,000 Magento stores worldwide. You must be wondering what’s with the number being so big.

It is for the same useful reason that you are opting for your business. It is the customization, usability, flexibility functionality, and much more that you can add to your online platform with it. These are one of the many reasons that its popularity is increasing at an exponential rate.

If you are planning to take your store online with Magento, you need to start with the foundation i.e., the Magento store design. UX and UI are the lifeblood of any e-commerce store, you need to ace it to impress your store visitors to impress your website visitors.

So, we are here to bring light to the best practices of website design for any Magento e-commerce store. Check out these expert-recommended Magento store design tips that will help you to boost customer engagement, sales and accomplish the goal for your business.

A responsive Magento store design to make the first impression count

Running an e-commerce store means that your customers will be viewing your website from a myriad of devices. It needs to be quick so that the buyers can get instant results in their search.
If one has to wait for the page or website to load in present times, it’s obvious that they are going to abandon it for the other ample options on the web.

Thus acing your website’s first impression can be all achieved by an ideal responsive design that would cover all the issues, including the page slowed time like a pro.

To make sure that your Magento shopping cart solution looks exceptional on all sizes of screen, you need to make sure that it inhabits a responsive web design. It is crucial to do so in order to improve conversions with the increasing search rankings.

Leverage excellent Magento features like a variety of home page layouts for customization, high resolution/retina support, creating pixel-perfect websites, and much more to make your first impression count.

Leverage the power of customization

Magento being an open-source platform offers the flexibility of customization with extensive support in the process of designing an e-commerce website. There are tons of advanced functions available that behold the capability of turning your website visitors into your loyal customers in no time.

To start within the process of customizing your Magento e-commerce website, pick a theme that aligns with your business ideally. You can choose the same from free or paid collections and can customize it to your business needs. To ensure that you decide on the right theme for your Magento website, start with the preliminary steps of understanding the following factors.

  • Your business goals
  • Growth plan for your business
  • Size of your business brand

Starting with customization of your e-commerce website with the theme will help you save tons of bucks and a large amount of time on contrary to developing it from scratch.

Aesthetics and navigation go hand-in-hand

Every business owner has a pre-assumed notion of what their brand website would look like. If you have not already shortlisted the ideas, you can brainstorm and explore options on the web on how you want it to look.

In the world of e-commerce stores, aesthetics and navigation are as important as functionality. From the aesthetics that attract the attention of the website visitors to easy Navigation that helps them complete the buying cycle, you can Hit the bull’s-eye in one go by acing them both.

For the aesthetics’ part, make sure that your Magento online store conveys ideally about your business and focuses on excelling the user experience. Be it the product cataloguing or the search functionality, a seamless collection of all the attributes on your online store will help you gain abundant conversions.

As for navigation, make sure that the online shoppers reach their desired product in minimal 2 to 3 clicks. If it takes more than the same, it can frustrate the visitors, making them switch to your competitor’s online store. To ensure that you have an intuitive navigation structure on your online store, make sure that the website is well structured.

Well-placed Call to Action (CTA)

Website design is half-done until you place a strong call to action amidst well-organized content on your Magento e-commerce website. These help in adding to the ease of navigation on your online store that further resulting in skyrocketing the conversion rate. With appropriate links attached to CTA, you can also notice surging traffic into your sales funnel apart from smooth navigation.

AI (Artificial Intelligence) Powered Personalisation

To help online stores offer a personalized experience to their users, Magento has implemented artificial intelligence and machine learning. For instance: You can let your user’s sort and filter products on your online store.

Machine learning algorithm helps you get acquainted with shopper’s behavior. You can utilize it to target the right audience and develop your Magento e-commerce store accordingly.

Further, add product details that are accurate and compel the user to trust your offerings instantly. Ensure that you add everything from the product’s size, weight, to its color.

Grab your user’s attention using appealing hues and colors that also play a crucial role in your online store’s overall performance.

Start now!

Magento offers you everything to make your ideal business store online. You can avail of superior quality front-end user interfaces that can be smoothly integrated with other web services and external technologies.

In the end, keep this checklist noted for excellent outcomes.

  • Pay utmost attention to the aesthetics of your Magento online store
  • Customize themes based on your business model
  • Build a responsive Magento e-commerce website
  • Pay attention to your Magento store user experience
  • Focus on creating and placing strong calls-to-action
  • Leverage the exceptional tools in Magento
  • And optimize your online store SEO (Search Engine Optimization)

It will help you achieve all the milestones for your Magento e-commerce store.

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