Migration from Magento 1 to Magento 2 – The Ultimate Guide!

By | Date posted: | Last updated: September 7, 2020
Magento 1 to Magento 2

As of June 2020, Magento was no longer offer support for old versions of its ecommerce software. Ecommerce store operator should therefore take precautions now and tackle the migration to Magento 2.

The Magento Commerce 1.x versions, as well as the Magento Open Source 1 and older versions of Magento Commerce 2 eventually expire. As an Ecommerce store operator, you should use migrate to at least Magento 2.3. But be careful – this is not a simple update, but a replatforming. This means that you have to completely rebuild your ecommerce store. The good news: The migration enables you to relaunch, implementing the latest online standards, modernizing structures, optimizing processes, adding features and refreshing the design. The following seven tips will help you to make the switch to Magento 2:

1. Check how up-to-date your Magento ecommerce store

Make yourself aware of the weak points in your current ecommerce store system and how you can fix them in the new ecommerce store. The reports from Magento 1 give you valuable information on how the use of your ecommerce store is doing: How many customers are active or were they last logged in? Which products are absolute sellers? Which slow-moving goods do you have in your range? And which terms do your customers search for most often? Use a web controlling tool to analyze which entry routes customers use to access your ecommerce store, what typical click paths and exit points are. Not to forget: Use server monitoring to check whether and how the system is coping with any peak loads.

2. Find out what your target audience really needs

Replatforming is the best opportunity to whip yourself up in terms of customer orientation. You should do everything possible to meet the expectations of your customers with the new ecommerce store, to inspire them, to give them what they need. Why not start with customer surveys? Whether online using standardized questionnaires or in personal interviews – find out which customer requirements your ecommerce store already meets, where there are deficits and which features you can do without.

3. Use replatforming to improve your Magento ecommerce store

As soon as it is clear to you what your target group really needs and what you want to take with you from your previous ecommerce store to the new one, it is already clear what needs to be done. Now you have to rate the tasks according to their importance. Two central aspects in particular play a role here: The business value shows you what business benefits the individual features bring you. Concentrate on one or two key features to make your ecommerce store unique. To do this, you should find out how you can differentiate yourself positively from the competition and differentiate yourself even better, which features your customers want most and which functions may not have been technically possible up to now. That also gives you good arguments to get your company’s support for the replatforming project.

4. Take colleagues and service providers with you on the way

If you have good team members on board can your replatforming project be successful really. Your team should be composed of motivated employees and competent service providers. Make sure to include all of the key stakeholders from marketing, sales, accounting and logistics in your project. If you choose an agile project method, you can, if necessary, involve other affected people for individual subtasks – not least to take their wishes, ideas and advice into account. The internal departments also play an important role in the test phase: They should accompany the proof of concept, design proposals and migration steps and can thus give early advice on where modification and optimizing are required.

5. Good detail time

It doesn’t work without good, detailed time, task and resource planning. For the replatforming, including the analysis, planning and test phase, you usually have to expect more than six months. Last but not least, you also need a market launch and go-live strategy in order to optimally prepare your existing customers for the new ecommerce store and, if possible, to attract other interested parties.

6. Take the most important data with you

As you know, a Magento 1 cannot be duplicated as a Magento 2 version. You should therefore definitely transfer the data that will also be important in the future: This includes above all customer accounts and customer data, product information, indexed websites, valid vouchers or discount codes, but also download files and virtual products that must still be accessible. It will be easier if you work with your team to create a data migration concept in advance. Just before go-live, do a final data comparison and make sure that your customers can find their way around the new ecommerce store and feel comfortable.

7. It starts with a proof of concept

All those involved are informed about the course of the project and know what to do and when? Are the ecommerce store and data migration concepts in place? Then the implementation can begin. Make sure not to overwhelm your team, for example by moving the whole system with all its features. Instead, start with the most business-critical features and most important interfaces, such as those to the ERP system, and develop them first as prototypes. This gives you and any service providers the chance to review the implementation ideas, assess risks correctly and find out at an early stage where adjustments are required. The replatforming can then be implemented in an agile manner based on the proof of concept. That means: Carry out effectively and efficiently in short, reflected project sections.

Conclusion

The support stop is not a reason to panic. If you arm yourself with the above tips for migrating your ecommerce store to a new Magento version (or even a new ecommerce store system), then you will definitely master the change.

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Magento 2 Roadmap & Plannability for your Ecommerce Store!

By | Date posted: | Last updated: September 1, 2020
magento 2 roadmap

Magento 2 Roadmap

Thanks to the official roadmap for Magento 2, developers and retailers can finally see transparently when which release appears. Updates can be planned very specifically with the necessary lead time and imported directly after publication. This will make it easier for ecommerce store operators to secure their store against attacks, keep the system up-to-date at all times and benefit from all available features.

Magento ensures planning security

After new releases for Magento were often presented surprisingly to the community in recent years, Magento has now done a lot to offer online retailers more planning security and to be able to make new features available to developers more quickly. This means, on the one hand, that the internal processes have been adapted so that the software can be delivered in reliable cycles in the future, and on the other hand, the schedule for the upcoming updates is now communicated very transparently.

Release Policy

Magento has recognized semantic versioning as an important best practice and is now putting the model into practice. In addition to major releases (Magento 2) and minor releases (Magento 2.3), there are also service releases called “patches” (most recently Magento 2.3.4). In addition, so-called security-only patches are now appearing (Magento 2.3.3-p1), so that retailers have the opportunity to initially only close the security gaps and only switch to the new version later. Further information can be found on the official Magento Release Policy page.

Roadmap

There is now a detailed information offer for the current and upcoming Magento 2 releases, which consists of three parts: availability, planned release dates and compatibility.

Availability

The availability table clearly shows which product or module is currently available in which version and for which user group. In addition, it is indicated how they can be obtained (e.g. via Composer or the Magento Marketplace).

magento 2 availability

Planned releases

The heart of the official Magento roadmap is the overview of the planned releases. Here it is specified exactly to the day when which version will appear as pre- and final release. With the release of Magento 2.3.4, this plan was met accurately in mid-January 2020 – although Magento expressly reserves the right to change the data. Magento lists the upcoming release dates.

magento 2 plan

Compatibility

The compatibility of individual modules in different available versions with the Magento 2 versions since the last minor release is also clearly defined. In this way, possible conflicts can be ruled out in advance. Magento provides information about the compatibility of components and versions.

Magento Open Source: Close coupling to Magento Commerce

The releases of Magento Open Source and Magento Commerce are now closely linked. Updates are published for both products at the same time. Deviations arise solely from modules that are reserved for users of Magento Commerce – such as the current page builder.

If you are looking for a Magento web development, Magento ecommerce development and other related web development services, please explore our Magento Web Development Services! We also provide Magento website maintenance services, Magento store maintenance and Magento application security audit. For more information, please visit our Magento maintenance services!

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Top Magento SEO Metrics to Boost the Performance of Ecommerce Store

By | Date posted: | Last updated: September 1, 2020
magento ecommerce store

The ongoing support of a Magento Ecommerce Store divided into different areas. It is necessary to look at all areas to position the ecommerce in the best possible way.

Using various tools such as the Google webmaster tool, certain areas of the ecommerce need to monitored continuously. As soon as there are irregularities, it is necessary to investigate them and take appropriate measures.

SEO Key Areas or Checkpoints for Magento Ecommerce Store:

Report and Fix Crawling Errors

One point is the ongoing evaluation of the google webmaster tool about crawling errors. So, problems with URLs can easily identify. When you initially examine your crawl errors report, you may see tons of and thousands of crawl errors from manner back once. it’ll be arduous for you to search out your manner through these long lists of errors.

Here you can find information on how to fix the 502-crawl error?

502 bad gateways that may be a temporary error and to mend 502 bad error trip all you would like to try and to fix for 502 bad gateways is below:

  • Strive to reload the page if you can’t connect with the server and watch for five to ten minutes the page gets fresh and it gets connected.
  • Clear Browsing information can assist you to fix 502 bad error timeout error with chrome browser and alternative browsers similarly can fix this issue.
  • Check if you’re having any DNS server issues with the web site and any firewalls blocks.
  • Restart your router or any networking modem and turn off and activate restart everything.
  • Contact ISP provider if 502 errors doesn’t fix, hence it might your ISP has a networking issue.

Tracking Keyword Position of Your ecommerce website

Tracking is about focusing on the most important keywords. These are usually a handful of keywords that you can remember or easily check. The number of keywords also belongs to it. This is important to determine whether the longtail keywords are also rising/falling.

Keep track of Clicks and Impressions

It is important to monitor clicks and impressions. Here the interpretation of the numbers is important. If, for example, the season is off or no season at all, the impressions and thus clicks can drop massively.

If everything goes according to plan, most keywords should increase continuously, which leads to an increase in impression and thus more clicks. But it can also be that the season is not and the impression drops and only the clicks increase. Even when everything is fine. However, when the clicks drop, something goes wrong that you should take a closer look.

Powerful Backlinks

Backlinks are links from one web site to a page on another web site. Google and alternative major search engines consider backlinks as a ranking factor for a particular page. Pages with a high range of backlinks tend to possess high organic program rankings. In the past, backlinks were the main metric for the ranking of a webpage. A page with tons of backlinks cared-for rank higher on all major search engines, as well as Google. However, Backlinks depend on how often you are linked.

Monitor Conversion Rates

First of all, there are different conversion rates. Not just closing the sale. It is necessary to continuously monitor conversion rates. It is about the key figures which you have defined yourself. If there is a newsletter, the newsletter registrations should monitor when creating new landing pages, the conversion rate of these pages etc. But of course, also the general conversion rate of the ecommerce in relation to sales.

PPC Campaign

If AdWords is used for PPC campaigns, depending on the budget/importance, an analysis require here based on the business target. You have to monitor the keywords. Must throw out the unprofitable keywords based on conversion rates. Must constantly compare ads, the best as a basis for more, Find the best keywords directly from keyword research tools and see which keywords clicked on frequently. These, in turn, should be allowed to flow into SEO measures.

Other Important Areas of SEO

Many of areas are not listed here but they are also still very important. This includes technical factors such as the loading times of the website, the response times and other technical indicators. If the server has a problem, this is not good for performance of your website and therefore the ranking drops.

Another area is usability. If there are massive problems there, this will also affect SEO performance after some time. Visitors do not like the ecommerce store and therefore no backlinks are set.

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Magento 1 to Magento 2 Migration: A Proactive Opportunity to Boost Online Store Performance!

By | Date posted: | Last updated: September 1, 2020
Magento Migration

Most online shop developers are probably already familiar with this: from June 2020 there will be no support for older Magento versions. But what exactly does that mean for online shop developers & how can the migration from Magento 1 to 2 become a great opportunity?

“Older Magento versions” – which version meant? Magento Commerce 1.x, Magento Open Source 1 and older Magento Commerce 2 versions exactly mean here. The deadlines for the different versions are different: for some versions, there will still be quality and security updates until June 2020, but for some, there will only be security updates. To continue operating an online shop, migration from Magento 1 to 2 is necessary. Migration from Magento 1 to 2 is a bit more complicated, but with the appropriate experience, it is not a problem. The update to Magento 2 requires complex replatforming and is therefore not the same as a simple update. To carry out the update, the Magento 2 is first set up. Then all data such as extensions and themes of the old system are migrated and adjusted. This can take a long time since individual optimizations often have to be carried out.

Magento Migration Benefits

The basic version for Magento 2 has complete revised. Many functions have been newly implemented, such as the full-page cache for a better ranking in Google, interfaces for faster digitization or the mobile-optimized display of the shop.

Replatforming thus offers the chance of a complete relaunch of your ecommerce website or online store including the adaptation of the web design and the addition of new features. In this way, the online shop can optimally adapt to the latest online standards. The update to Magento 2 is not only necessary but also an opportunity for your ecommerce business. So, lose the fear of the update and see it as a start-up aid for better performance, because other Magento shop operators also use your chance to improve the market position through the updated system.

Tips for Sequential Magento Migration:

First of all, the status of the ecommerce website or online store should be analysed. To do this, use all the tools available to you. The Magento Reports can be used to check, for example, which products were bought most frequently, what users frequently search for in the system or which products were poorly accepted by customers. Take the opportunity to check the server monitoring at this point: How does the online shop perform under high load? Are there any peaks in utilization?

Web analytics service tools such as Google Analytics provide information about where visitors come from and how they interact on the system. Analyse your target group. Find out what your customers are looking for and use it as a guide. Are there features that your visitors might miss? Is your offer tailored to your target group? Can you make the buying experience easier and simpler? Can you improve the user experience and optimize usability? Use the update to stand out from the competition in the course of the necessary migration.

Replatforming of the Old Magento 1 Store

Since the migration of the entire online shop to the new system is very complex, it makes sense to prioritize the steps in advance. Which functions have to be implemented in any case because they are indispensable for the online shop? Two factors should be considered here. On the one hand the business value of the individual features and on the other hand the cost-of-delay – how much does a feature cost if it only appears on the new system later or not at all? With these two factors in mind, you should consider which functionalities need to be prioritized. Then the replatforming can be implemented agile and gradually in project sections efficiently.

In addition to the various features and extensions, all important data must of course also be transferred to the new system. In addition to product information, possible download files and the like, customer data should of course also be considered here. The customer accounts including the passwords are essential so that customers can find themselves in the new shop and continue to use it normally. Pages indexed on Google should be found under the same URL. If the URL structure changes, URL rewrites must be set up in order not to lose any traffic.

The 10 Point Plan for A Successful Migration

  • Analysis of the current situation
  • The choice of the service provider
  • Development of the migration plan (strategy, optimizations, extensions)
    • Do you want to integrate a new payment provider?
    • Would you like to change the structure of your online shop or optimize the user-friendliness?
    • Would you like a facelift or a new individual web design?
    • Which functions come first and which functions need to be reconsidered and revised?
  • Backup of the existing database (product data, customer data, etc.)
  • Transfer of data to the new system
  • Implementation of additional functions and extensions
  • Adaptation of the design through standard themes or an individual web design
  • Frontend development of the new design
  • Testing the new system (SEO traps, data structure, functionalities)
  • Go Live.

Quick Shot to Improve Performance of Magento 1 to Magento 2 Migration

So, there is a lot to think about when moving from Magento 1 to Magento 2. Since a one-to-one transfer of the data cannot take place, a corresponding time must be scheduled for the move. With test phases, prior analysis and planning, such an undertaking can take 6 months. If your shop also needs to be migrated to Magento 2, you have to start quickly, because support for Magento 1 is only a few months away. Experienced service providers are a great help here, because they ensure that everything works smoothly when the new shop is launched.

Do you have questions about the migration from Magento 1 to Magento 2 or do you need support with your e-commerce project? Feel Free to Contact Us and get to know us.

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