In the offline world, marketers spend millions of dollars researching their audiences, trying to understand how consumers behave. Ironically, in the virtual world, the rich audience information on web servers is largely ignored. Though incomprehensible when raw, these website statistics when analyzed can provide deep insights and help make intelligent business decisions leading to a big boost in Return on Investment (ROI).
Web analytics services are all about monitoring, analyzing and 'relevant' reporting of website usage. Information from website traffic tracking can help improve website performance, visitor experience, usage levels and contribute towards enhancing website productivity, using web statistics and web tracking techniques. By outsourcing website traffic tracking services to Skynet Technologies, you can benefit from better website performance.
A good website traffic tracking solution can help optimize websites, improve usability, identify bottlenecks in website navigation, track media and promotional mixes, increase customer acquisition and more through web traffic analysis.
A web traffic analysis of online usage discovered that 47% visitors abandon their online purchases due to tedious registration processes and inadequate product information. Acting on these findings, Volvo CE optimized its website for these features and increased its web leads by 700%. Yahoo, the Internet major, boosted its sales by 20% (and ROI by a full 100%) using behaviorally targeted campaigns.
Let's take a scenario. A company is in the business of selling a range of products online. So far it has done everything right - created a good looking website, drawn up an online marketing plan, paid keyword sponsorships in popular search engines - yet business isn't picking up.
Let's see how a good website traffic tracking service can help this company:
Optimize Website Content
Optimizing Navigation And Improving Usability
Target And Reach 'Quality' Audience
Optimize Checkout Process
Improve Marketing ROI
Advanced website traffic tracking services can provide detailed information, specific to business goals and objectives. A good web site traffic tracking solution can be customized according to the business requirements and budgets..
To find out more about web traffic analysis contact Rajesh Bhimani or UK Customer Support +44 203 372 4623 or by e-mail email@example.com