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Twitter landing pages have become a popular method of providing customized experiences for social media visitors.
Your Twitter profile allows you to link to one website page. You can link to any part of your business online presence, but one smart idea is to create a special Twitter landing page. A Twitter landing page is a special page on your blog or website that visitors only reach from your Twitter profile. A good Twitter landing page establishes your identity with new followers.
A Twitter landing page is a page on your website specifically designed to receive inbound traffic from your profile on Twitter. If you use Twitter to promote your personal or business brand; then just like any other form of campaign or advertising; the effectiveness of your traffic is directly related to the experience you create for your visitors.
In short - a Twitter landing page is a page on your blog or website that is specifically written for those arriving at your blog having clicked on the link in your Twitter profile.
A Twitter Landing Page can quickly answer some of these basic questions and at the same time give a strong call to action (what this Call to Action is will depend upon your goals).
A Twitter landing page provides specific information that you normally don't provide on your blog or website. When crafting a Twitter landing page, you could include this information:
A good custom landing page maintains the feel of your Twitter communication, often includes a photo and gives more information about your organization. More importantly, it gives you an opportunity to ask your visitor to keep the communication going on some other format if they would like.
When someone clicks on the link in your Twitter profile, they want to know more about you and what you do. You could send them to your About Us page, but knowing they are visiting from Twitter gives you more opportunities for personalization. They may be used to listening to what you say in your Tweets, so there is an established tone that you can repeat on this page.
If you're interested in offering to your potential followers first hand information about yourself, than a specially crafted landing page is a must. If you're only scratching the surface on Twitter, your blog should be enough for now.
Having a landing page specifically for Twitter users will give you an opportunity to expand on your Twitter profile and bio. The main advantage is that you have a chance to personalize the page and gear it for Twitter users.
Having an amazing Twitter profile page will allow you to attract more followers. It is effectively your home page on Twitter. It is the first impression many people will have of you. Your branding goal should be consistency across all your social networking pages.