E-Commerce Store Maintenance: Best Practices and Checklist

By | Date posted: | Last updated: December 8, 2021
e-commerce store maintenance

It must only be the tribal people living in the forests far away from humanity that would be unaware of online shopping in the present era.

E-commerce stores have cut the gap between the market and the customers. It offered the comfort of shopping to the people right from their couch. The number of digital shoppers increased steadily from 2014. A sudden rise was noticed due to the pandemic making the number of digital buyers reach 2.14 billion in 2021.

Even though the number of digital shoppers has increased, so has the number of e-commerce stores on the online marketplace. Businesses nowadays are moving more rapidly than ever to the internet to cater to more customers. But why it is that only some e-commerce stores can dominate the market.

For instance: Amazon is the king of e-commerce. It has spread its empire throughout the entire world.

There are some practices that such leading e-commerce brands follow to ace their performance in the market. Today we are going to bring some of the best practices to spotlight with which you can superfast your e-commerce store performance and its conversions. E-commerce support and maintenance are pivotal to run a successful business.

Let’s get started!

If we are to talk about e-commerce store maintenance, few things require utmost attention.

Inventory maintenance

Under this category of e-commerce website maintenance, you need to keep a check that you can fulfil customers’ orders on time. It helps you deliver a unique shopping experience to your customers, imparting them the trust to shop from you again.

Security maintenance

Since data is on a major threat these days, keep up your website security maintenance top-notch. Leave no ground for cyber-attacks as it will not immensely affect your brand credibility. Apart from it, your website ranking on search engine results pages will also be affected from the same.

Website SEO and performance maintenance

To ensure a unique user experience, you need to upscale your website SEO strategies. You need to strategize your steps to improve your site ranking on search engine results.

Website backups

You can’t afford to the crucial data of your customers. Data is worth oil in every industry in the present era. To take precautions, it’s advisable to back up your website regularly.

If one loses data, it’s hard and awfully expensive to restore it. Many companies add information to their online platform daily. In such cases carrying out daily data, backups are necessary every day. Make sure that the data stored is kept separately from everything else. You can also choose to have more than one iteration of the same.

Tip: A wise man decides to doubly protect in case your primary backup gets damaged too.

Let’s make a note of the checklist now!

Fix broken links

The first thing on your e-commerce store maintenance checklist is to fix all the broken links whether it’s an image or a page. Search engines such as Google use links Included in your website content to index the same. Also, these links are helpful to provide valuable information to your potential customers about any product or service.

It is necessary to fix these broken links, as if not done Google won’t be able to index those pages. Your users will also be misdirected to an error page which can make them abandon your website.

Check your website performance

To get a sight of the big picture, analyze the various pages performance on your website. Check for the most important pages like the product pages, contact pages, and likewise, to ensure that they are driving sufficient leads and sales to your e-commerce store.

Make a note of unusual high bounce rates, any decline in conversion rates or goals, unusual spikes on any page, and others.

Changes with products

Change is the law of nature. The same applies to your e-commerce store where you need to change your products constantly. No visitor would like to purchase a product that is old or out of trend.

Start with some minor changes on a regular basis. It helps in retaining the existing customers and attracting new ones. Updating the shopfront periodically also allows you to display your new range of products. With this, you can grab the attention of your e-commerce website visitors to introduce them to the newly launched products on your website.

Promotion and price changes

If you are planning to make price changes or set up products on discount, make sure that the message is relayed to the audience very clearly. Quote the price changes, discount code, the time for which the discount is applicable, and others, specifically in the advertisement.

Organized advertising will help you to hit the bulls-eye in one go. Ensure that your marketing team advertises the promotion and price changes through email marketing and social media marketing for a wider reach.

Test your checkout process frequently

The checkout process on any e-commerce store is a vital component of the customer buying cycle. You may have aced it the first time but it’s important to test it regularly to ensure that the order checkout flow is working smoothly and efficiently.

In case you come across any issues, get them fixed by the web development team immediately for a smooth check-out process. It helps in maintaining an exceptional user experience on your e-commerce store.

Reduce Cart Abandonment

The shopping cart abandonment is the most faced problem by all the online sellers. You need to check the number of abandoned cards regularly in your e-commerce store. Utilize this as an opportunity to turn a visitor into a loyal customer. Send your customers a reminder email about their abandoned cart and let them get back to your online platform to complete the checkout process.

Try to figure out the root cause of shopping cart abandonment. Check for any errors or user experience flaws in the checkout process. Make sure that you deliver a seamless and easy-to-follow online presence to your customers.

Get started!

Constant maintenance of your e-commerce store is as crucial as keeping a healthy body. It protects you from any security threat and ensures that you deliver a high-quality customer experience.

In case you fail to do this task properly, you are inviting risk to your business. Your Google rankings can slip down, and the search engine can also presume your e-commerce store to be a dodgy website. Ultimately you will lose all your customers. Thus, if you are unable to make time for website maintenance, just get in touch with a professional who can keep your website updated for you. It will be worth your time and money. Keep your storefront up-to-date with our e-commerce store maintenance and retainer services!

We wish you a happy and successful e-commerce business ahead!

Do you have an ecommerce store and not getting the desired result? We would be happy to support you. We provide complete ecommerce solutions including ecommerce website development, web design, SEO (search engine optimization), maintenance and support, performance optimization, and much more. Please explore our ecommerce solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

SEO for BigCommerce Store: The Secret Sauce to Get Your Products Ranked on Google

By | Date posted: | Last updated: October 12, 2021
seo-for-bigcommerce

SEO is the soul of every business in the online marketplace. Over 150,000+ websites in the worldwide marketplace are backed by BigCommerce. This versatile e-commerce website builder is the favourite of developers as it offers the biggest advantages of its advanced SEO optimization features.

With the ideal optimization tactics included in your marketing efforts, you can also strengthen the SEO of your online store. We are outlining some of the best techniques that transformed the game of every low performing website. Make utmost use of these optimization tips of SEO for BigCommerce, and skyrocket your conversion rate on your e-commerce store.

Top Winning strategy in SEO for BigCommerce:

Mobile responsive behaviour

#Factcheck:

  • As per the latest M-commerce statistics, 79% of smartphone users purchased directly from their mobile devices in the last six months.
  • With over 62.24% of people around the world owning a smartphone in 2021, creating a mobile responsive e-commerce website is the need of the hour.
  • The number is expected to rise to 72.9% by the end of this year, which makes this parameter a priority to focus on.

BigCommerce is an abode-friendly AMP (Accelerated Mobile Pages). These can be utilized by SEO experts for their advantage and to optimize e-commerce websites for smartphones. It has proved to be a beneficial step for the success of any e-commerce business. With little spent, one can get great results with these tactics.

Faster page loading

The mantra to keep your audience browsing on your e-commerce store is to make sure that the page loads within microseconds. If the page takes too much time in loading, the audience will scatter away.

Did you know?

  • Customer satisfaction decreases by 16% with just a one-second delay in page loading speed.
  • 46% of users never revisit low performing websites.
  • One in four visitors abandons a website that requires more than four seconds for loading completely.

With these statistics mentioned above, you can have an idea of why page speed is crucial for website SEO. With customers staying on your website, you can significantly attain higher conversion rates and low bounce rates. Hire a BigCommerce development agency to improve the speed of your shopping cart website.

To be very honest, page performance is everything. It is not only important with the perspective of SEO but also intending to convert potential customers visiting your website.

Solution:

  • Start by compressing image file sizes with the help of software or free websites.
  • To upscale page performance further, you can enable accelerated mobile pages (AMP). Boosting the speed of a particular website on the mobiles may be slower as compared to the desktops

Product and page description

Product pages are the key elements in a website that helps in gaining a good ranking on the search engine results.

The users visit your website after they go through the meta-description of your page. The meta description is a small description of the page content. Consider it as a door to your website wish you need to ace the content so that you can capture as many visitors as possible.

When will people click on your product page appearing on the search engine results, it increases the click-through rate of your website. It indicates to Google that the audience can find a product of their requirement on your website. This way, Google ranks your website higher in the search engine results.

For the product page, getting a conversion is the main aim of the content you create. To do so, include keywords harvested in your research in the product descriptions. With the correct use of headers, bullet points, internal links to strengthen key pages, you can take a sigh of relief with the work done.

Product review

Product reviews are social proof for the authenticity of your website and how the customers experience has been that your brand.

Product reviews are the most important parameter considered in the search engine ranking list. Reviews on a particular product determine the frequency, quality, quantity, and diversity of the visitors you are receiving on a product page.

With product reviews added constantly to your product pages, you can take a sigh of relief from fresh and relevant content being added to your website regularly. Search engines also take this as a parameter to rank your website higher.

Another practice to present your reviews is by using schema mark up. It helps in displaying product rating, rich snippets, review with its date, and a detailed description of the product on the product page.

Alt text images

There may have come times when you have visited a website and were unable to see the image as it didn’t load. Instead, you would come across a small description of what the image was about. This small description of the image is referred to as Alt text.

By including all Alt text images, you provide Google with another way to get more information from your website. Including main keywords in the Alt text is a major practice to increase traffic and rank higher in search engine results.

Upsell and Cross-Sell Relevant Products

Upselling and cross-selling relevant products to your potential customers is an art to grow your e-commerce business drastically.

Upselling is recommending similar products to the website visitors as the one they are already checking out. It works like magic and hits the bull’s eye in most cases.

Cross-selling products are the product recommendations that are suggested to match well with the product the visitor is checking out. For instance, if a customer is interested in buying a phone or has bought one, you can cross-sell phone covers to them.

These techniques work well when you have a targeted list of past buyers, smart remarketing ideas, paid advertisements and others. All these things to get started with will fuse life into your e-commerce business and will help you attract tons of customers.

Conclusion

The root cause of putting more effort into the SEO for BigCommerce website begins when you are not able to find and retain potential customers on your online store. With these best practices listed above to optimize SEO for BigCommerce Store, you can hit the road off restoring the organic visibility of your online store in no time.

PS: Be patient as great things may take some time.

We wish you get fruitful results for your marketing endeavours.

We provide complete BigCommerce store development services including design & setup, maintenance and support, revamp services and much more, please explore our BigCommerce Development Services! If you are looking for effective search engine optimization services? Let us help you, we offer complete search engine optimization services including quality SEO strategies, website performance optimization, website speed optimization, online marketing, digital marketing, social media marketing, content marketing strategies, PPC campaign management services and more, please explore our SEO Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Best Practices to Reduce the Ecommerce Bounce Rate

By | Date posted: | Last updated: September 22, 2021
reduce-ecommerce-bounce-rate

A good ranking is important for a successful ecommerce store. That is correct so far. But it is not enough on its own. It usually ensures that many potential customers click on the ecommerce store. But if you leave without making a purchase and switch to the competition, it is a precious little aspect that every ecommerce website needs to take care of.

The bounce rate is therefore one of the biggest hurdles on the way to a successful ecommerce store. It describes the rate of customers who visit the ecommerce store but abandon their purchase there. If this rate is relatively high, it is a sure sign that something is wrong. A bounce rate of less than 60% is a realistic desired value for most online ecommerce stores, which also has a positive effect on sales. But which factors are decisive for the bounce rate and how can they be influenced?

Here are the best practices to reduce ecommerce bounce rate

Providing usability

Amazingly, the word has still not got around to all ecommerce store operators about how crucial the user-friendliness of a site can be. Long loading times, a complicated navigation structure or a missing search function usually drive ecommerce store visitors off the site in record time.

The usability via mobile devices is still criminally neglected, although more and more purchases are made via smartphone or tablet. Anyone who does not ensure that their page is correctly displayed on mobile devices and can also be used comfortably there is giving away interested customers. For many ecommerce store operators, there is therefore a potential to lower the bounce rate simply in ecommerce usability.

Creating trustworthiness

Not every ecommerce store is reputable. Customers know this and are accordingly careful. If the ecommerce store appears unprofessional and untrustworthy, many visitors already jump off. Really interested buyers often ask Google again about the ecommerce store. No information? – Better not then.

So, it doesn’t just depend on the ecommerce store itself, but also on the trimmings. An unknown ecommerce store, which appears as a small, closed data, does not inspire confidence for many customers. In addition to various well-known payment methods, accommodating shipping and return conditions, as well as contact options, customers also pay particular attention to the reputation of an ecommerce store. And in most cases that doesn’t just happen by itself but requires targeted branding.

Quality seals (ex. Trusted Ecommerce stores), customer reviews, and social media connections ensure a greater presence on the Internet and thus more customer trust. Check out the guide on how to build trust & reliability in Ecommerce Store Marketing.

Testing modals

A very direct but not always profitable method of influencing the bounce rate is the so-called Exit Intent Modal. In principle, this is a popup that opens automatically when a user wants to leave the page. Often the user is simply asked whether he/she really wants to leave the ecommerce store. That alone doesn’t make much sense, it probably annoys the potential customer and now perhaps drives them off the site even more permanently.

If the Exit Intent Modal is combined with a small incentive to stay or come back, things can look different. Some customers can change their minds with a discount code, a code for free shipping or the option to save goods that have already been viewed for later.

But that is not always the case, and such modals can also have negative effects. If you want to test an Exit Intent Modal, you should therefore carefully observe the effects.

Make an appealing call-to-action

Don’t lose visitors with a weak CTA after attracting them with your headline and build the curiosity with your content. All you need is for every visitor to your website to buy something, or at least think about it. The steps you don’t want is an increase in the exit rate. Make sure your CTA is compelling in all you do. Users should be compelled to click through to see what’s on the other side.

When it comes to CTA optimization, every detail counts. Even seemingly minor changes, such as changing the text on a button, can have a significant impact. It can, for example, engage users and guide them to a resource page on your website, thus reducing the bounce rate. Check out top 12 conversion rate optimization tips to Reduce Ecommerce Bounce Rate.

Optimize Page Load Time

The slow page load time is the most annoying thing for the customers. As per the survey, among 40% desktop users and 53% mobile users leave your website if it will take more than three seconds to load. It will clearly increase your website’s bounce rate.

To resolve this, take a deep dive into Google’s PageSpeed Insights Tool and resolve the provided issues. Reducing image sizes, removing unnecessary plugins, and streamlining checkout process will lead your ecommerce website to reduce the bounce rate.

Attractive Brand Storytelling

The brains of your target audience will be captivated by storytelling. However, you must put it to effective use. Keep in mind that good stories are hardwired into your customers’ brains. Your brand may be brought to life through storytelling.

You must understand how people consume information. They’re generally looking for something that stands out on a page. A subheading, a word, a term, or an image could all be examples. Storytelling may help you connect those attention-getting elements to the rest of your content.

Of course, your content must be clear. However, storytelling aids in the dynamic and emotional appeal of your content to users. As a result, they’ll start to have more faith in you. You must avoid anything that could compromise your credibility when storytelling. As a result, be truthful in your storytelling.

Conclusion

In this article, we just have shown you few ideas to reduce your ecommerce website’s bounce rate and improve the conversion rates. But a high-quality content strategy is necessary for any kind of website.

Great things take time. You may not see the quick results but keeping consistency and regular improvements can lead your customers to satisfy with shopping experience and improve your ecommerce store’s conversion rate.

Do you have an ecommerce store and not getting the desired result? We would be happy to support you. We provide complete ecommerce solutions including ecommerce website development, web design, SEO (search engine optimization), maintenance and support, performance optimization, and much more. Please explore our Ecommerce Solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Ecommerce Shopping Cart Solution vs. Custom ecommerce development: Which One Should You Prefer?

By | Date posted: | Last updated: May 14, 2021
Ecommerce Development

Through the past few years, the revolution in the Ecommerce industry is exponential. We have seen all types of changes from just an online shopping cart to advanced ecommerce capacities. These capacities have been introducing us to modern business models and income channels.

The Ecommerce industry is no more restricted to creating infrastructure and internal stocks. As modern business models like drop shipping, multi-vendor and marketplace have changed the face of ecommerce marketing trends. At present ecommerce websites are anticipating dealing with a bunch of business models and including pioneering revenue channels.

Besides that, the software of ecommerce development has customizable as well as ecommerce shopping cart solutions for almost every modern requirement. Due to the availability of such flexible and numerous options any individual can build their ecommerce store efficiently.

As mentioned, there are two ways or software available to build an ecommerce store i.e the Ecommerce Shopping Cart Solution and Custom ecommerce development. As an entrepreneur, you should wisely select any one software before commencing your ecommerce venture. Let’s analyze which one you should prefer?

Ecommerce Shopping Cart Solution or Custom ecommerce development?

Either of them is an exclusively profitable software to start your ecommerce store. Both the software will provide you with the best solutions in no time. You don’t need to invest additional time or costs in production. Either of the software is proficient in building a required ecommerce store. This organically offers you time to concentrate on the aspects of business enhancement.

How about we look at the advantages and disadvantages of understanding which software you should adapt to your ecommerce store development!

Ecommerce Shopping Cart Service

It is a ready-made ecommerce software that is accessible to you through the cloud by the peculiar ecommerce Software as a Service (SaaS) provider. Using this software, you can set your ecommerce store systematically. You don’t require to install several source codes or execute any complicated technical deployment while launching your online store.

You just need to find an appropriate ecommerce SaaS provider, sign up to generate a user account, and log in. You can then personalize your premade store with the help of a graphical user interface. Personalizing will help you build your distinctive brand individuality.

The USA Reported a whopping amount of $861.12 Billion USD Sales despite being hit with a pandemic! That’s the signal indicating you should think about ecommerce adoption!

Custom ecommerce development service

This software service is quite similar to that of the ecommerce shopping cart service. The only exception is that the custom development service does not offer any hosted applications. You will be provided with several source codes that you will install on a web server and establish your ecommerce store.

In other words, it is an on-premises service that can be controlled by you through any desired server but is built by a third-party developer.

Ecommerce shopping cart solution Vs Custom ecommerce development

By this time, we are well aware of the basics of both the software. But what is their impact on your profit? How will they affect your sales? Which software is best for your ecommerce store? You need to analyze all these factors of the software based on diverse aspects. Later you require to take a vital decision of choosing either of the software according to your inclinations.

Consider the subsequent diverse aspects to choose the software which suits you the best!

Inclusion of the business tools

Any software cannot solely operate your ecommerce store. You require to include other business tools to run your business seamlessly. A capable ecommerce service should easily be able to include such business tools.

In an Ecommerce shopping cart solution, the inclusion is limited as it is dependent on the chosen provider. If the provider hasn’t added the premade ecommerce shopping cart support solution for the business tools you cannot add these tools.

On the other hand, Custom ecommerce development service can include APIs from any famous market tool. Any qualified developer can do this.

Ecommerce Security

The Ecommerce Shopping Cart Service is always secure to use. Although, you have to depend on the source codes provided by the service provider. In a custom ecommerce development service, you have your security codes which can help you choose the best security for your ecommerce store. Also, you do not have to depend on the service provider for the source codes. The security of this service is also very reliable.

Time

The time required for the setup of the software also plays an important role in running your Ecommerce store. To set up an Ecommerce shopping cart-based solution takes no time. Even the additional features are cost-effective and time effective.

On the other hand, the setup of the custom ecommerce development service takes less time. However, installing the additional features requires extra time, unlike the ecommerce shopping cart solution.

Ecommerce Development Cost

Here is where the approach of each software differs entirely. The expense is the most significant component that can show you a ray of direction towards one of these software strategies. The cumulative expense of possession may comprise payments such as the expense of personalization, inclusions, deployment, and expenditure. Check out the guide on how to predict the accurate Ecommerce Website Development Cost.

In the shopping cart solution, you can choose the packages which are feasible for you. And control the expenditure but not the complete possession. On the other hand, you can gain full possession by paying for all the source codes acquired. You can also invest in customization in this service.

Ecommerce shopping cart solution vs. custom ecommerce development: Which one for your ecommerce business

Both the ecommerce services have their reasonable shares of favor in market demand. Nonetheless, specific constraints of the shopping cart-based ecommerce services are not desirable for all sorts of ecommerce businesses.

If you desire a more credible service for your ecommerce store, which does not put your store in some sort of constraint, reimbursing for a custom ecommerce solution is anyway a smart preference.

Ecommerce shopping cart solutions are the best for ecommerce stores with fixed reserves and limited products to wholesale, but if you wish to build an ecommerce business enterprise, you must opt for the custom ecommerce development solution.

We at Skynet Technologies offer ecommerce shopping cart development, custom ecommerce development, ecommerce web application development and much more.

We also provide ecommerce website maintenance, online store maintenance services and web application security audit to make sure your existing website never let your customers down when they visit it! Please visit our ecommerce maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!