Customer Centric Marketing for Ecommerce Business

By | Date posted: | Last updated: October 23, 2021
Ecommerce Marketing

Customer centricity no longer sounds ground-breaking. Put the customer first? Of course, everyone has been doing that for a long time anyway. But is that really true?

The truth is: We are still a long way from the fact that all providers work completely customer-centred. Many companies, especially in the area of e-commerce, have realized in recent years that customers and their needs must not be dealt with marginally, but rather brought more into focus. However, there are often still worlds between this insight and consistent implementation.

Customer centricity affects the entire company

First of all, it must be clear: Customer centricity affects the entire company. From the product itself to the user-friendliness of an ecommerce store to customer service. Marketing is only part of it. An important one, however – and today’s possibilities for automated data-based marketing offer unimagined potential. If you want future success, you should take advantage of it. Companies that are following this path and want to reorganize their marketing should orient themselves on the following five points:

1. Break down data silos with the Single Customer View

Today, customer centric marketing strategy only works with the right database. Valuable customer data should not be indifferent data silos and thus difficult to access for the marketing department, but rather should be managed in a customer data platform that provides a real single customer view. Customer data platform should also be scalable and flexible, and data must be brought together, analysed and, for example, enriched with predictions in real time.

If the data silo problem not resolved, all further steps are very tedious. The all-round view of the user is absolutely essential. Accordingly, companies should definitely look for a technology partner who enables the consolidation of all data in real time into a single, manageable view. And ideally not only that, but it should also offer the option to track and use customer behaviour across all channels. In this way, highly detailed customer segments and campaigns can be created.

2. Omnichannel Marketing – the right way

If a single customer view is given, the most important basis for “real” omnichannel marketing is created. Offline and online data from all relevant channels are merged and can be used to address customers. In the end, the goal should be to be able to run campaigns fully automatically across all touchpoints. The technology solution required for this, as well as the human resources. Initially mean additional financial and time expenditure, which usually pays for itself very quickly. The new possibilities allow many new, exciting use cases which, if properly planned, quickly lead to a positive ROI. It is also important, that the marketing teams in companies work closely together and stop looking at each channel for themselves. The channels have to match content and the appropriate tonality are recorded – very individually, but still perfectly coordinated.

Instagram must be used differently than email, and WhatsApp differently from a mobile push. Last but not least, an important factor for the success of omnichannel marketing is the use of AI predictions to precisely analyse the success of every touchpoint along the customer journey and optimize it for future measures in real time. Good marketing automation tools should do this and be able to adapt to different requirements instead of just offering predefined models. Which one fits best has to be decided individually based on various criteria such as the available data.

3. Personalize without scaring the user

Users and customers want to be addressed with content that suits them. Who offers the right thing at the right time? That can be a challenge, but it is absolutely feasible with modern marketing methods. Committed marketers nowadays have to be more careful not to personalize so much that the user feels observed and followed by advertising, as this can also be perceived as negative.

If, for example, a customer is targeted with a banner with their name on the first visit to a website, this goes far too far for most – while addressing them personally in an email is a problem for very few. In principle, personalization should be geared towards offering the customer the best possible customer journey and making offers at the right point that fit exactly. In the best case, the customer is being addressed personally – The customer simply thinks: “This ecommerce store has exactly what I need for me now!”

4. Customer Lifecycle Management

It should actually be clear: It’s never just about winning new customers, but also about maintaining existing customer relationships. Customer lifecycle management is the keyword: Existing customers and even former customers should always have a positive brand experience. This means that the customer is regularly addressed with relevant content and offers even when not planning to buy. For example, an ecommerce store can offer helpful tips or other services after purchasing a product. This prevents churn and significantly increases customer lifetime value.

Customer lifecycle management takes place in different phases for which different measures are available:

  • Activation of ecommerce, visitors who have not yet bought anything: e-mail marketing, campaign for newsletter registration, retargeting on Google or Facebook.
  • Retaining existing customers by collecting feedback, offering vouchers for reviews or advertising to friends, or reminder functions for articles that are currently not available
  • For promising existing customers who are price sensitive: offer package deals or free express delivery
  • For loyal customers who also spend more often: Exclusive access to new products, gift vouchers and personal service contact, if necessary
  • Former good customers who haven’t bought anything for a long time: exclusive offers, reactivation newsletters and retargeting on social media channels

If the single customer view already described exists for each (potential) customer, such campaigns can be run completely automatically with the help of a Customer data platform with comprehensive marketing functionalities. A / B testing is also important here to be able to repeatedly check the effectiveness of all measures and to continuously optimize campaigns.

5. Data protection has priority

With all the possibilities of modern marketing automation: putting the customer at the centre also means using data responsibly. It is now old hat, and yet many e-commerce companies are still unsure of what exactly they have to do. The following applies here: solutions have to be tailored to the individual company, there is no silver bullet. A provider of a customer data platform should definitely also be a good technology partner and provide advice – if this is the case, marketers really don’t have to worry. And user trust also remains intact.


What exactly customer proximity means, what works best on the marketing side – that depends on many factors and varies depending on the company. The basic idea of customer centric marketing, however, has enormous potential to make ecommerce companies even more successful – and implementation is not that difficult.

Are you planning to invest in ongoing analysis and maintenance for your ecommerce website? Also, do you want to know your visitor? We are happy to assist you in marketing opportunities for your existing ecommerce store or developing a new ecommerce store or require any type of ecommerce solutions. For more information, visit our ecommerce solutions! We also provide ecommerce website maintenance services, online store maintenance services and more. For more information, Please visit our ecommerce website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Ecommerce Analytics Advantages

By | Date posted: | Last updated: December 29, 2020
Ecommerce Analytics

Do you know who your website visitors are and what they are interested in? And by which measures do visitors really turn into customers? If you want to keep up with ecommerce store these days and don’t want to be completely in the dark when it comes to website optimization, you can use ecommerce analysis to answer all of these questions.

The ecommerce analysis provides you with the data of your website visitors so that you can optimize your content on the basis of user interests. Finding out what users are actually doing on your ecommerce website, online store, or blog is important. This is the only way to make really useful decisions that will increase your sales and increase website traffic.

What makes ecommerce analysis so valuable and why is it worth investing in professional analytics tools? First of all, we need to take a look at our customers.

Why is it essential to get to know your customers?

Getting to know your customers is essential, because only your customers can help you get more leads and more sales. Understanding your customers is the key to good service, which in turn leads to strong customer relationships and new sales.

Therefore, you should set your focus correctly: on customer loyalty management, follow-up purchases, customer satisfaction and usability – in the right places.

But what specific measures should be implemented and in what way? How can the conversion rate of visitors who become customers be increased and thus sales increased? How do I find out more about my customers now? This is where the ecommerce analysis starts.

What is an ecommerce analysis?

An ecommerce analysis is basically all tools or strategies that aim to analyse large amounts of data in a virtual environment. This data analysis is intended to gain useful knowledge and make it available to the user. From this, very specific, suitable measures for website optimization can be derived.

Often this data is not only very complex, but also extremely extensive. Especially those data sets that are directly related to customer behaviour. This is a veritable flood of data that not only has to be measured, but also analysed and then interpreted.

This makes ecommerce analysis sound scary and daunting to many at first – you probably don’t want to spend days and nights looking at numbers and trends, but instead want to concentrate on generating your sales. When processes and customer service have to be flawless, there is hardly any time to look back and analyse your own ecommerce store. We all feel the same way. But there are now simple options and performing an ecommerce analysis is worthwhile!

Advantages of ecommerce website analytics

The ecommerce analysis enables companies to attract more visitors, to win new customers for goods or services as well as to retain existing customers and to increase sales and revenues through very targeted measures.

The ecommerce analysis shows you everything that works and what doesn’t with your ecommerce store or website. That is more frightening than some numbers.

The ecommerce analysis can help you to analyse the various performance indicators that will help you move your business forward: Traffic sources such as For example, which search engines, frequent keywords and website references that bring you the most traffic, as well as the number of unique visitors who visit your website and their length of stay.

There are now many tracking and analysis tools on the market that make ecommerce analysis easier. By choosing the most suitable ecommerce analysis tool for your needs, you and your company will gain a significant competitive advantage.

Choosing a tracking tool for ecommerce analysis

To see how customers are interacting with your website, many companies use a tracking tool to analyse user behaviour.

The following data is usually collected using a tracking tool:

  • Number of website visitors
  • Origin of website visitors
  • Length of stay on individual pages
  • Demographic characteristics
  • Devices used
  • Bounce rate
  • Conversion rate
  • and much more.

The best-known tool, which is free in the basic version, is Google Analytics. This gives you very reliable and, above all, extensive data that can be evaluated and made available via a data export.

With regard to data protection, however, it is worth mentioning that it is not certain to what extent Google will continue to use the collected data and to what extent it will use it for marketing purposes in the future. You should at least know that and keep it in mind as a general aspect when choosing a suitable analysis tool.

An alternative for those who invest less time in lengthy data evaluations and do not want to leave their data in the hands of Google are today various analysis tools that already rely on optical data processing and thus present the knowledge gained to your users directly and clearly. These tools are often chargeable because they offer additional service functions in addition to basic functions and the transmission of data and specialize in extensive tracking.

These additional functions are, for example, representations in the form of:

  • Heatmap
  • Scrollmap
  • Graphics
  • Video analysis

A tracking tool should also be easy to implement. Also, these tools can be integrated into your own website with just a few clicks and offers the above-mentioned representations in a visually prepared and easily understandable form. As time is known to be cost, a good way to get direct results without intensive table evaluations.

Tracking tool integration

The implementation works without any programming knowledge:

  • Enter your domain in the tool’s dashboard.
  • You will receive a tracking code that you can integrate on your website. The integration of the code is done with just a few mouse clicks.
  • Done. The tool starts recording the visits.

Video evaluation

The activities of the website visitors are recorded as video. A video analysis clearly shows how a website visitor moves, where users clicks and what interests to them. The videos can be used, for example, to deduce how you can optimally design your website and where you should specifically place elements in order to get full attention.

Click maps

On the so-called click maps you will find a representation of the individual clicks of the user. This gives you a graphically understandable view of which buttons users click and which elements they pay particular attention to.


On the scrollmaps you can see how far users have scrolled and where they are most of the time. These areas are shown in the form of a heat map.


There is no getting around ecommerce analysis and the use of corresponding analysis tools if you don’t just make assumptions, but want to receive real, well-founded knowledge and user data.

Anyone who is willing to invest at this point and invest in ecommerce analysis can often even save an enormous amount of time and cost in the long term – because the use of tracking tools is not only very productive, some ecommerce analysis tools also offer visually prepared data evaluations in the form of videos, heat maps or scroll maps.

This makes it easy to turn the right screws with directly available results and to optimize your own website in a targeted manner – without using your budget for possibly ineffective measures. In any case, you will understand your website visitors better with an ecommerce analysis – and that is what everything is based on.

Are you planning to invest in ongoing analysis and maintenance for your ecommerce website? Also, do you want to know your visitor? We are happy to assist you in marketing opportunities for your existing ecommerce store or developing a new ecommerce store or require any type of ecommerce solutions. For more information, visit our ecommerce solutions! We also provide ecommerce website maintenance services, online store maintenance services and more. For more information, Please visit our ecommerce website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

How Ecommerce Store Personalization grows the Shopping Experience, Sales & Loyalty?

By | Date posted: | Last updated: May 31, 2021
Ecommerce Store Personalization

The topic of personalization in ecommerce store is widespread but is still in its beginning. Ecommerce Store is become the central point of contact for their customers. Users want an individual offer; the boring digital store is no longer enough to convince potential customers of their own products. It is time for retailers to create more original ecommerce store and see them as their own ecosystems.

Is personalization in ecommerce store truly worthwhile?

Nowadays, creating and operating an ecommerce store alone is no longer enough to be successful online. It is much more about offering personalization to the customer. The more precisely the offer fits the customer, the higher the likelihood of conversion. The customers who go online to find a specific product. Anyone who is offered a completely wrong product on the way to making a purchase decision will probably leave the ecommerce store quickly and look elsewhere. That’s why personalization is so important in ecommerce store to offer their customers exactly what they’re looking for.

What options does a personalization offer in ecommerce store?

Studies have shown that a personal address with first and / or last name after logging into a store is perceived as positive by many users. There are also other effective options for personalization in ecommerce store.

Personalization in gender:

Classic gender segregation is a thing of the past in our modern society. However, it can be very useful when personalizing ecommerce store or website. After the visit and the first product selection, the ecommerce store remembers the decision and offers men or women the right offers next time. This results in the possibility of a personalized homepage: You can only make the most individually tailored offers and make optimal use of the entire space on the homepage. The profit in terms of ecommerce personalization is obvious:

  • Individual approach to the customer
  • Optimized presentation of the offer

Basis of surfing behaviour:

The surfing behaviour of users can be analysed based on the customer journey. In this way, retailers can find out which products or categories the customer has looked at and align their range of goods accordingly with these interests. Also, very specific product recommendations can play out.


With retargeting, user behaviour within the ecommerce store is analysed and suitable advertisements are displayed on external pages. Retailers offer products that customers have already viewed and products that could be a good alternative. The principle is very simple: If goods or services were viewed particularly frequently, this indicates increased interest and a certain intention to buy. The chances that the prospect will become a customer are likely and will increase if you offer the potential customer appropriate offers from your side.

Personalized pricing:

Even the prices of a product can now be personalized. A / B testing is used to determine what a user is willing to pay for a specific product based on a user’s past buying behaviour. In this way, individual offers can be made, which contributes to increasing the conversion rate.

Meet your customers

One word has got around by now: If you have ecommerce store, you know that certain data must disclose for personal offers. Now that the new General Data Protection Regulation has come out, customers must be sufficiently informed.

The following applies to online store operators:

  • An appealing store design attracts visitors and, among other things, ensures a longer stay.
  • Customer come back when they satisfied with the offer and service.
  • Transparent communication rounds off a professional appearance.
  • Traders should always tell their customers exactly what data they are collecting and for what purposes they are doing it.
  • Of course, there must always be the option of refusing to provide information.

Would you like to meet your customers with content that corresponds to their interests and thus increase your conversion rate? An appealing ecommerce store design is the first requirement. Target group-specific content can be disseminated with competent email marketing campaigns and published on dynamic landing pages. Get support from our professional web development agency and get advice on how to design your ecommerce website or store individually, improve the customer experience and pick up your customers exactly where you are with personalized offers.

If you are looking to reinvent ecommerce store personalization, new marketing opportunities for your existing online store, revamp your existing online store, or want to create a new online store, Please explore our ecommerce solutions! We also provide ecommerce website maintenance services, online store maintenance services and more. For more information, Please visit our website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Is Drupal Commerce Best Fit for your Online Store Development?

By | Date posted: | Last updated: March 8, 2022
Drupal Commerce Store

Ecommerce is one of the thriving businesses in recent times. With the pandemic engulfing the whole globe, many businesses are also finding it difficult to grapple with situations and stay relevant. There has been a recorded drop in the traditional brick-and-mortar retail sales in the USA. Many analytics reports have shown a spiraling rise in ecommerce sales and revenue. Thus, the current trends are pushing many people to take their businesses online because that’s where the customers are!

The million-dollar question now is to pick the best platform to build their online store. With so many options around, businesses are finding it tough to choose the best platform that meets their business needs. Drupal Commerce is one of the best, which was built in 2011 from the ground up to integrate with Drupal CMS.

In this article, we will explore why Drupal Commerce is the best fit for your ecommerce store.

Enterprise-level CMS

Drupal Commerce is built on enterprise-level Drupal CMS which is highly scalable for your ecommerce business. Drupal CMS provides great support to your business by building a strong connection between your business features and content. It makes it easy for anyone on your team to work on your website and list your products and keep it updated for the customers.

Ease of Installation

Once you are familiar with the Drupal CMS, you might have some knowledge about Drupal modules. Some are not user-friendly when it comes to installation. But ecommerce module is one the easiest to install and configure.

Fully ecommerce-configured

Once you complete the installation, you can immediately start with the configuration and kickstart your ecommerce business and keep it running. You can have a comprehensive shopping cart, dynamic product additions, custom themes, and attributes. Catalog and inventory management can also be created with ease.


Drupal Commerce is open-source and free to use. Drupal Commerce offers great software quality at reduced rates. There won’t be any need for premium plugins. The only price you need to pay is the hosting fee and for support, if you need it. The pricing for support also varies from vendor to vendor and it comes in different variants.

Easy Customizations

Drupal Commerce offers a great deal of customization. You can play around with ease when it comes to design too. It also supports subscription-based business models accommodating the sales of both physical products and ecommerce stores.

Drupal Community is one of the most dynamic ever and widespread across the globe. They develop contributed module periodically to increase the flexibility of your Drupal Commerce store.

Themes and Templates

There are a variety of Drupal themes and templates from which you can choose from and create the face of your ecommerce site as per your needs.

Unlimited Extensibility

Drupal has one of the most devoted global community that periodically contributes hundreds of free extensions – modules, packages, themes that could enhance the functionality, improve the designs and right distribution strategy.

Ease of use for the marketing team

Your marketing team who may have limited technical experience also finds it easier to manage and use your website. They can also update the product listing pages and start the marketing campaigns with ease. Any new marketing ideas can be implemented with no help from the tech team.


Drupal CMS offers built-in security features that enhance your site security. Drupal also receives regular bug fixes and patches to keep your websites from any potential security threats.


Drupal ecommerce website provide incredible speed levels and offer dynamic customer experiences. For instance, customers will have a real-time shopping experience- with choosing the products, adding to the cart, and payment completion without any interruptions. They can complete their transactions quickly which improves their user experience. This will also be reflected in the conversion rate.

Content-driven ecommerce

There are various isolated ecommerce platforms in the market and you need to put in a lot of effort to integrate your ecommerce platform into a content management system. But with Drupal CMS, expect a seamless integration that happens organically.

Integration with Payment Gateways

Drupal facilitates around more than 80+ payment gateway integrations. With every popular payment gateway integration, your users find it easy to complete the transaction. This even reduces your cart abandonment rates.

Responsive ecommerce designs

Drupal CMS comes with a mobile-first design strategy making Drupal Commerce responsive across all devices – desktop, phone, or a tablet.


With Drupal CMS, you can have a multilingual online store catering to your business to the international markets as well. Drupal is undoubtedly the ideal choice if you are taking your business overseas. It supports more than 100 global languages improving the cross-country reach of your ecommerce business.

Granular Roles and Permissions

Drupal lets you assign roles and permissions to ensure that any unauthorized access is forbidden. Only the authorized members of your team can be able to edit the product listings, manage the orders and other information on your website.

Social reach

Drupal Commerce can be integrated with most of the social platforms like Twitter, Facebook, Pinterest. This increases the social reach of your ecommerce pages and improves your inbound traffic.

SEO optimized

Drupal websites have many built-in SEO modules and plugins that improve your search engine rankings and drive organic traffic to your website. Check out the guide on how Drupal SEO Service can be a game changer for your business website.

Additional features

In addition to the above tempting features, Drupal Commerce offers additional features like multi-store support, multiple currency management, PCI compliance, and other advanced search options.


Drupal offers robust and powerful support to your ecommerce business. With one of the safest platforms and serving from small to larger enterprises, Drupal is an ideal choice for your ecommerce business.

If you need any assistance with the installation and configuration, Skynet Technologies could help you out. We have got power-packed Drupal expertise to provide you with all the requisite knowledge and help you to set up your Drupal Commerce store.

We offer Best Drupal commerce development Services, Drupal ecommerce solution, Drupal web development and other related web development services in USA. We also provide Drupal website maintenance services, Drupal migration and Drupal website SEO audit, Drupal application security audit. For more information, Please visit our Drupal maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!