What is ecommerce customer journey mapping? How is it essential?

By | Date posted: | Last updated: April 2, 2022
Ecommerce Customer Journey

“Your most unhappy customers are your greatest source of learning.”– Bill Gates

This line says it all. Your unsatisfied or unhappy customers show you the right path to improving and growing your online business.

Every business revolves around its customers, similarly an ecommerce business as well. The motivation behind a product or a business is its end-users. So, when this one facet is important like anything, then obviously a business ought to pay attention to its customers as a priority.

To make the business strategies, you try to understand your customers. You comprehend their shopping behavior, their interests, what issues they face at your online store, etc. This entire process of knowing your customer and making the right strategies is a complete cycle, which is known as customer journey mapping.

Customer journey is a path of experiences that a customer goes through while every step of shopping. When a person comes to your landing page from where he/she starts his/her journey with you until the checkout. They expect a smooth and engaging experience with the kind of products or services they are looking for and being an ecommerce owner, you ought to provide the same for them.

The customer journey can be natural, or it can be designed by you in a way that the best experience provides to your customers for getting the desired outcomes. Designing a customer journey can accord you the long-craved aftermaths like increased conversion and revenue. To better understand your target customers, you may need to develop an effective ecommerce customer journey strategy.

Let’s learn more about the customer journey and how to map it for the desired outcome.

Customer journey mapping – A critical factor for ecommerce shopping

Customer journey mapping is a process to know your customers and create a map of the customer experiences at separate phases of their shopping journey. This assists you as a business to see your brand and products from customers’ perspectives and give insights to improve them. You also get to know the major pain points of your existing and potential customers. These pain points are the culprits behind a higher bounce rate.

The process of customer journey mapping helps every ecommerce business to improve the overall performance of the store. When you know the issues, you can optimize the store according to the problems and provide a better-personalized experience to the customers. It is time for retailers to create more unique ecommerce stores and think of them as their own ecosystems. Personalize your ecommerce store to give your customers exactly what they want, it grows the customer shopping experience, sales, and loyalty.

Do you know, what are the points to consider in customer journey mapping?

Buyer’s persona

Buyers’ persona is an imaginary representation of your ideal customer who is going to use your ecommerce store. Using the buyer’s persona, you can create the brand and marketing strategies to attract customers. When you create a customer’s persona, you try to understand how your customer will behave and what they will expect from your ecommerce store.

Moreover, think of all the stages of the customer journey and then create the buyer’s persona accordingly. It will surely help you to smooth out the customer experience.

Business objectives

Once you understand your customer’s persona, then the next step is to set your objectives. You know what your customer might expect from your store. So, set your objectives and have a clear vision to achieve the objectives. You have data from different resources like customer surveys, asking several questions to customers in distinct phases of their shopping journey, customer support emails, user testing data, and many more: this aids in setting the objectives and targets of your ecommerce store.

The touchpoints

There are touchpoints on your website when a customer interacts with you. For example: adding a product to the cart, opening an email newsletter, engaging with any of your social media posts, etc. You may notice that the touchpoints you have on your website are not sufficient or they are too much. If the touchpoints are fewer, then how will you engage a customer for a longer time on your website? And if they are more than you need, it may hurt the website’s performance. So, identify the touchpoints and add or remove them as per the need. Make sure all your touchpoints are up-to-date and updated enough to provide a seamless ecommerce shopping experience.

The map types

The type of customer journey map you want to fabricate is related to your business objectives. You think about a map as per your ecommerce business goals and objectives.

You might create a map, where you can think of customers’ actions, thoughts, behaviors, and emotions, which they will experience with your brand in his/her current state. Or a map in which you can visualize the experience of their actions, thoughts, emotions, and behaviors when they will interact with your brand in the future. There can be a situation when your customers use your products in their day-to-day life. Here, you think of their habits and interests.

If you have your ecommerce store’s clear objectives and the information from different resources, then you can decide which type of map you will create.

Plotting the customer journey map and earning the customer loyalty

When you have gone through all the above steps successfully, then start plotting the customer journey step-by-step and focus on the customer’s actions. Your careful vigilance and improved process give them a satisfactory experience. That enhances their loyalty to your brand and store.

Keep on updating

It is an ongoing process. Likewise, your customer behavior, customer’s needs and shopping behavior keep on changing and evolving, your customer journey mapping ought to change with time.

So, these are the steps to consider while mapping a customer journey. But why do you need to map their journey?

Importance of customer journey mapping

Customer journey mapping is important because it is a planned strategy to persuade your customers. You can optimize the customer experience with the help of customer journey mapping. When a customer thinks of starting his/her shopping journey with an ecommerce store, he/she goes through three significant stages, and they are – awareness (when does the customer feel the need to buy), consideration (when does a customer consider a few brands to satisfy his/her need) and decision (when does he/she buy a product).

These three stages are part of a customer journey mapping. Mapping is important for every ecommerce store irrespective of its size. Customer journey mapping aids you to provide an optimized experience to your customers. Through customer journey strategy, you understand your customers more. You comprehend what are the satisfactory points for them and what are all the pain points. Based on that, you work on your website and improvise the store for betterment.

Customer journey mapping also improves your ROI. When you start knowing and understanding your customers, you provide them with the kind of products or experiences they are looking for. It increases your return on investment and that is not in terms of money, but it reduces the churn as well and the onboarding cost of new customers.

Hence, customer journey mapping helps your ecommerce store to perform better for each targeted customer and enhance your profits.

Wrapping it up

When you start mapping your customer’s journey, you come across pain points when the customer’s needs do not get fulfilled. You focus on providing them with a personalized experience and making them feel special. Your effort results in customer loyalty and hence enhanced conversion.

Customer journey mapping is a critical yet beneficial approach for your ecommerce business. As we read above, it enhances the revenue and ROI and improves your brand image.

If you are looking to reinvent ecommerce store personalization, fresh marketing opportunities for your existing online store, revamp your existing online store, or want to create a new online store, please explore our ecommerce solutions! We also provide ecommerce website maintenance services, online store maintenance services and more. For more information, please visit our ecommerce maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Custom Shopping Cart Development: Tips, Benefits and Everything You Need to Know!

By | Date posted: | Last updated: May 5, 2022
custom shopping cart development

Running an e-commerce business is all fun and profits until the pain of cart abandonment hits your business hard. It is one of the hidden factors that people forget to focus on the initial development of their e-commerce business.

When they recognise the problem, it gets late, and the business starts to suffer.

Did you know?

The top reasons for cart abandonment noticed among the customers are hidden costs during checkout, account creation, slow delivery, complicated checkout process, and others.

This parameter has become a major concern among e-commerce business owners. But no such problem exists in a world that doesn’t have a solution.

Hence, there’s an effective solution for this one too!

It is custom shopping cart development. For all the extensive damage that has occurred in your business, this solution will help you rectify and recover from it.

Wondering about this complex technical term? Let us get into the detail.

Custom shopping cart development

A shopping cart is a solution in an e-commerce website that completes the process of purchase of a product on an online store. From personal information to the address and payment, it takes care of everything included in the procedure. Even the payment information is also delivered to the various stakeholders like a payment processor, merchant, or any other party included in the process.

To summarize, at the front, one may think it just completes the buying cycle. But it does a lot more than that.

Understand it as a cash register, clearance counter, payment processing system or even a shelf that is holding the products of your customers on your online store.

What should you get in custom shopping cart development?

With selecting the custom shopping cart development, it can be built according to your e-commerce business requirements. You can get third party integrations (for example, payment) to it for added value and to deliver a unique experience to your customers. You can also incorporate your potential client preferences with the aim of conversion.

So, as you move ahead with your plan of getting a custom shopping cart for your online business, let us acknowledge you with some great tips to keep in mind during the process.

  • Keep in mind that when a visitor browses your store, they can shortlist the result in multiple ways. So, make sure that the shopping cart offers the flexibility to search for a product based on color, category, price, brand, material, or any other option.
  • To enhance the credibility of your product on your online store, make sure that the shopping cart should include product reviews and ratings by the customers who bought it.
  • Nobody likes a complicated or lengthy checkout process. The shopping cart should include not more than two steps during the checkout, along with multiple payment options for the customer to complete their purchase.
  • A loud call to action, prices as per quantity, seller details (if available) and no hidden charges should be made sure in your shopping cart development.
  • Don’t miss the section “Apply coupon” in the shopping cart. Even discounts and other offers can be highlighted accordingly in the shopping cart.

This way, your single page shopping cart will cover all the important aspects with ample information for the customers to trust your brand in completing a purchase on your online store.

#Fact: The number for average shopping cart abandonment rate stands close to 67.91% for an e-commerce website.

With the successful implementation of these expert tips in your shopping cart, your customers will enjoy completing your purchase on your online store and won’t simply abandon your shopping cart again in the future. Check out this blog to know the multiple ways to reduce the shopping cart abandonment.

Let’s move ahead to the exceptional rewards of building your shopping cart. We will throw light on some of the best-known advantages that will leave you awestruck.

User-friendly experience

It is the best thing you can get with a custom shopping cart development for your e-commerce business. By flaunting your own designed shopping cart, you can distinguish yourself from your competitors. You can bestow the trust and unique experience to your customers that they will remember and choose you in the future for your product base. Explore this blog to take your business to the next level by providing seamless ecommerce user experience.

Next-level marketing

When you incorporate a generic cart, there are no special marketing features included in the same. But with the custom-built shopping cart, you can offer a lot of promotion and marketing products on the same page. With individual SEO tags for the listed products and the pages, you can generate more traffic to your website through search engine results.

Flexible pricing options

While working with the generic shopping cart, you can only leverage the fixed pricing option that is pre-configured in the same. On the contrary, a custom shopping cart offers you the flexibility of elaborate pricing options you can implement for various product categories. From discounts and promotional offers in the pricing makes you can make your product listing more lucrative.

Scalable to your requirements

The custom shopping cart option offers you the scalability to grow your e-commerce business as the demand comes. You can add various features and functions to meet the customer preferences, increase traffic or business queries altogether from the same.

Some other advantages that you can look out to while building your shopping cart are:

  • Quick changes incorporation
  • Increased control
  • Flexible product listing and others.

It’s an investment that you will cherish for your ecommerce business lifetime!

Thus, if you are looking to grow your ecommerce store like a shooting star, this is the best factor to stick to. With excellent features, functions, and design elements, you can deliver an excellent experience to your customers, which will significantly decrease the cart abandonment rate on your website. Custom shopping cart development is necessary now a days to boost the conversion rate and increase the sales revenue.

Building your own shopping cart will help you address this problem of yours in one go. We would recommend that you take assistance from the experts who will help you add other important things that you may ignore in the process.

We at Skynet Technologies offer ecommerce shopping cart development, custom ecommerce development, ecommerce web application development and much more.

We also provide ecommerce website maintenance, online store maintenance services and web application security audit to make sure your existing website never let your customers down when they visit it! Please visit our ecommerce maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

E-Commerce Store Maintenance: Best Practices and Checklist

By | Date posted: | Last updated: December 8, 2021
e-commerce store maintenance

It must only be the tribal people living in the forests far away from humanity that would be unaware of online shopping in the present era.

E-commerce stores have cut the gap between the market and the customers. It offered the comfort of shopping to the people right from their couch. The number of digital shoppers increased steadily from 2014. A sudden rise was noticed due to the pandemic making the number of digital buyers reach 2.14 billion in 2021.

Even though the number of digital shoppers has increased, so has the number of e-commerce stores on the online marketplace. Businesses nowadays are moving more rapidly than ever to the internet to cater to more customers. But why it is that only some e-commerce stores can dominate the market.

For instance: Amazon is the king of e-commerce. It has spread its empire throughout the entire world.

There are some practices that such leading e-commerce brands follow to ace their performance in the market. Today we are going to bring some of the best practices to spotlight with which you can superfast your e-commerce store performance and its conversions. E-commerce support and maintenance are pivotal to run a successful business.

Let’s get started!

If we are to talk about e-commerce store maintenance, few things require utmost attention.

Inventory maintenance

Under this category of e-commerce website maintenance, you need to keep a check that you can fulfil customers’ orders on time. It helps you deliver a unique shopping experience to your customers, imparting them the trust to shop from you again.

Security maintenance

Since data is on a major threat these days, keep up your website security maintenance top-notch. Leave no ground for cyber-attacks as it will not immensely affect your brand credibility. Apart from it, your website ranking on search engine results pages will also be affected from the same.

Website SEO and performance maintenance

To ensure a unique user experience, you need to upscale your website SEO strategies. You need to strategize your steps to improve your site ranking on search engine results.

Website backups

You can’t afford to the crucial data of your customers. Data is worth oil in every industry in the present era. To take precautions, it’s advisable to back up your website regularly.

If one loses data, it’s hard and awfully expensive to restore it. Many companies add information to their online platform daily. In such cases carrying out daily data, backups are necessary every day. Make sure that the data stored is kept separately from everything else. You can also choose to have more than one iteration of the same.

Tip: A wise man decides to doubly protect in case your primary backup gets damaged too.

Let’s make a note of the checklist now!

Fix broken links

The first thing on your e-commerce store maintenance checklist is to fix all the broken links whether it’s an image or a page. Search engines such as Google use links Included in your website content to index the same. Also, these links are helpful to provide valuable information to your potential customers about any product or service.

It is necessary to fix these broken links, as if not done Google won’t be able to index those pages. Your users will also be misdirected to an error page which can make them abandon your website.

Check your website performance

To get a sight of the big picture, analyze the various pages performance on your website. Check for the most important pages like the product pages, contact pages, and likewise, to ensure that they are driving sufficient leads and sales to your e-commerce store.

Make a note of unusual high bounce rates, any decline in conversion rates or goals, unusual spikes on any page, and others.

Changes with products

Change is the law of nature. The same applies to your e-commerce store where you need to change your products constantly. No visitor would like to purchase a product that is old or out of trend.

Start with some minor changes on a regular basis. It helps in retaining the existing customers and attracting new ones. Updating the shopfront periodically also allows you to display your new range of products. With this, you can grab the attention of your e-commerce website visitors to introduce them to the newly launched products on your website.

Promotion and price changes

If you are planning to make price changes or set up products on discount, make sure that the message is relayed to the audience very clearly. Quote the price changes, discount code, the time for which the discount is applicable, and others, specifically in the advertisement.

Organized advertising will help you to hit the bulls-eye in one go. Ensure that your marketing team advertises the promotion and price changes through email marketing and social media marketing for a wider reach.

Test your checkout process frequently

The checkout process on any e-commerce store is a vital component of the customer buying cycle. You may have aced it the first time but it’s important to test it regularly to ensure that the order checkout flow is working smoothly and efficiently.

In case you come across any issues, get them fixed by the web development team immediately for a smooth check-out process. It helps in maintaining an exceptional user experience on your e-commerce store.

Reduce Cart Abandonment

The shopping cart abandonment is the most faced problem by all the online sellers. You need to check the number of abandoned cards regularly in your e-commerce store. Utilize this as an opportunity to turn a visitor into a loyal customer. Send your customers a reminder email about their abandoned cart and let them get back to your online platform to complete the checkout process.

Try to figure out the root cause of shopping cart abandonment. Check for any errors or user experience flaws in the checkout process. Make sure that you deliver a seamless and easy-to-follow online presence to your customers.

Get started!

Constant maintenance of your e-commerce store is as crucial as keeping a healthy body. It protects you from any security threat and ensures that you deliver a high-quality customer experience.

In case you fail to do this task properly, you are inviting risk to your business. Your Google rankings can slip down, and the search engine can also presume your e-commerce store to be a dodgy website. Ultimately you will lose all your customers. Thus, if you are unable to make time for website maintenance, just get in touch with a professional who can keep your website updated for you. It will be worth your time and money. Keep your storefront up-to-date with our e-commerce store maintenance and retainer services!

We wish you a happy and successful e-commerce business ahead!

Do you have an ecommerce store and not getting the desired result? We would be happy to support you. We provide complete ecommerce solutions including ecommerce website development, web design, SEO (search engine optimization), maintenance and support, performance optimization, and much more. Please explore our ecommerce solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

SEO for BigCommerce Store: The Secret Sauce to Get Your Products Ranked on Google

By | Date posted: | Last updated: October 12, 2021

SEO is the soul of every business in the online marketplace. Over 150,000+ websites in the worldwide marketplace are backed by BigCommerce. This versatile e-commerce website builder is the favourite of developers as it offers the biggest advantages of its advanced SEO optimization features.

With the ideal optimization tactics included in your marketing efforts, you can also strengthen the SEO of your online store. We are outlining some of the best techniques that transformed the game of every low performing website. Make utmost use of these optimization tips of SEO for BigCommerce, and skyrocket your conversion rate on your e-commerce store.

Top Winning strategy in SEO for BigCommerce:

Mobile responsive behaviour


  • As per the latest M-commerce statistics, 79% of smartphone users purchased directly from their mobile devices in the last six months.
  • With over 62.24% of people around the world owning a smartphone in 2021, creating a mobile responsive e-commerce website is the need of the hour.
  • The number is expected to rise to 72.9% by the end of this year, which makes this parameter a priority to focus on.

BigCommerce is an abode-friendly AMP (Accelerated Mobile Pages). These can be utilized by SEO experts for their advantage and to optimize e-commerce websites for smartphones. It has proved to be a beneficial step for the success of any e-commerce business. With little spent, one can get great results with these tactics.

Faster page loading

The mantra to keep your audience browsing on your e-commerce store is to make sure that the page loads within microseconds. If the page takes too much time in loading, the audience will scatter away.

Did you know?

  • Customer satisfaction decreases by 16% with just a one-second delay in page loading speed.
  • 46% of users never revisit low performing websites.
  • One in four visitors abandons a website that requires more than four seconds for loading completely.

With these statistics mentioned above, you can have an idea of why page speed is crucial for website SEO. With customers staying on your website, you can significantly attain higher conversion rates and low bounce rates. Hire a BigCommerce development agency to improve the speed of your shopping cart website.

To be very honest, page performance is everything. It is not only important with the perspective of SEO but also intending to convert potential customers visiting your website.


  • Start by compressing image file sizes with the help of software or free websites.
  • To upscale page performance further, you can enable accelerated mobile pages (AMP). Boosting the speed of a particular website on the mobiles may be slower as compared to the desktops

Product and page description

Product pages are the key elements in a website that helps in gaining a good ranking on the search engine results.

The users visit your website after they go through the meta-description of your page. The meta description is a small description of the page content. Consider it as a door to your website wish you need to ace the content so that you can capture as many visitors as possible.

When will people click on your product page appearing on the search engine results, it increases the click-through rate of your website. It indicates to Google that the audience can find a product of their requirement on your website. This way, Google ranks your website higher in the search engine results.

For the product page, getting a conversion is the main aim of the content you create. To do so, include keywords harvested in your research in the product descriptions. With the correct use of headers, bullet points, internal links to strengthen key pages, you can take a sigh of relief with the work done.

Product review

Product reviews are social proof for the authenticity of your website and how the customers experience has been that your brand.

Product reviews are the most important parameter considered in the search engine ranking list. Reviews on a particular product determine the frequency, quality, quantity, and diversity of the visitors you are receiving on a product page.

With product reviews added constantly to your product pages, you can take a sigh of relief from fresh and relevant content being added to your website regularly. Search engines also take this as a parameter to rank your website higher.

Another practice to present your reviews is by using schema mark up. It helps in displaying product rating, rich snippets, review with its date, and a detailed description of the product on the product page.

Alt text images

There may have come times when you have visited a website and were unable to see the image as it didn’t load. Instead, you would come across a small description of what the image was about. This small description of the image is referred to as Alt text.

By including all Alt text images, you provide Google with another way to get more information from your website. Including main keywords in the Alt text is a major practice to increase traffic and rank higher in search engine results.

Upsell and Cross-Sell Relevant Products

Upselling and cross-selling relevant products to your potential customers is an art to grow your e-commerce business drastically.

Upselling is recommending similar products to the website visitors as the one they are already checking out. It works like magic and hits the bull’s eye in most cases.

Cross-selling products are the product recommendations that are suggested to match well with the product the visitor is checking out. For instance, if a customer is interested in buying a phone or has bought one, you can cross-sell phone covers to them.

These techniques work well when you have a targeted list of past buyers, smart remarketing ideas, paid advertisements and others. All these things to get started with will fuse life into your e-commerce business and will help you attract tons of customers.


The root cause of putting more effort into the SEO for BigCommerce website begins when you are not able to find and retain potential customers on your online store. With these best practices listed above to optimize SEO for BigCommerce Store, you can hit the road off restoring the organic visibility of your online store in no time.

PS: Be patient as great things may take some time.

We wish you get fruitful results for your marketing endeavours.

We provide complete BigCommerce store development services including design & setup, maintenance and support, revamp services and much more, please explore our BigCommerce Development Services! If you are looking for effective search engine optimization services? Let us help you, we offer complete search engine optimization services including quality SEO strategies, website performance optimization, website speed optimization, online marketing, digital marketing, social media marketing, content marketing strategies, PPC campaign management services and more, please explore our SEO Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!