Ecommerce Shopping Cart Solution vs. Custom ecommerce development: Which One Should You Prefer?

By | Date posted: | Last updated: May 14, 2021
Ecommerce Development

Through the past few years, the revolution in the Ecommerce industry is exponential. We have seen all types of changes from just an online shopping cart to advanced ecommerce capacities. These capacities have been introducing us to modern business models and income channels.

The Ecommerce industry is no more restricted to creating infrastructure and internal stocks. As modern business models like drop shipping, multi-vendor and marketplace have changed the face of ecommerce marketing trends. At present ecommerce websites are anticipating dealing with a bunch of business models and including pioneering revenue channels.

Besides that, the software of ecommerce development has customizable as well as ecommerce shopping cart solutions for almost every modern requirement. Due to the availability of such flexible and numerous options any individual can build their ecommerce store efficiently.

As mentioned, there are two ways or software available to build an ecommerce store i.e the Ecommerce Shopping Cart Solution and Custom ecommerce development. As an entrepreneur, you should wisely select any one software before commencing your ecommerce venture. Let’s analyze which one you should prefer?

Ecommerce Shopping Cart Solution or Custom ecommerce development?

Either of them is an exclusively profitable software to start your ecommerce store. Both the software will provide you with the best solutions in no time. You don’t need to invest additional time or costs in production. Either of the software is proficient in building a required ecommerce store. This organically offers you time to concentrate on the aspects of business enhancement.

How about we look at the advantages and disadvantages of understanding which software you should adapt to your ecommerce store development!

Ecommerce Shopping Cart Service

It is a ready-made ecommerce software that is accessible to you through the cloud by the peculiar ecommerce Software as a Service (SaaS) provider. Using this software, you can set your ecommerce store systematically. You don’t require to install several source codes or execute any complicated technical deployment while launching your online store.

You just need to find an appropriate ecommerce SaaS provider, sign up to generate a user account, and log in. You can then personalize your premade store with the help of a graphical user interface. Personalizing will help you build your distinctive brand individuality.

The USA Reported a whopping amount of $861.12 Billion USD Sales despite being hit with a pandemic! That’s the signal indicating you should think about ecommerce adoption!

Custom ecommerce development service

This software service is quite similar to that of the ecommerce shopping cart service. The only exception is that the custom development service does not offer any hosted applications. You will be provided with several source codes that you will install on a web server and establish your ecommerce store.

In other words, it is an on-premises service that can be controlled by you through any desired server but is built by a third-party developer.

Ecommerce shopping cart solution Vs Custom ecommerce development

By this time, we are well aware of the basics of both the software. But what is their impact on your profit? How will they affect your sales? Which software is best for your ecommerce store? You need to analyze all these factors of the software based on diverse aspects. Later you require to take a vital decision of choosing either of the software according to your inclinations.

Consider the subsequent diverse aspects to choose the software which suits you the best!

Inclusion of the business tools

Any software cannot solely operate your ecommerce store. You require to include other business tools to run your business seamlessly. A capable ecommerce service should easily be able to include such business tools.

In an Ecommerce shopping cart solution, the inclusion is limited as it is dependent on the chosen provider. If the provider hasn’t added the premade ecommerce shopping cart support solution for the business tools you cannot add these tools.

On the other hand, Custom ecommerce development service can include APIs from any famous market tool. Any qualified developer can do this.

Ecommerce Security

The Ecommerce Shopping Cart Service is always secure to use. Although, you have to depend on the source codes provided by the service provider. In a custom ecommerce development service, you have your security codes which can help you choose the best security for your ecommerce store. Also, you do not have to depend on the service provider for the source codes. The security of this service is also very reliable.


The time required for the setup of the software also plays an important role in running your Ecommerce store. To set up an Ecommerce shopping cart-based solution takes no time. Even the additional features are cost-effective and time effective.

On the other hand, the setup of the custom ecommerce development service takes less time. However, installing the additional features requires extra time, unlike the ecommerce shopping cart solution.

Ecommerce Development Cost

Here is where the approach of each software differs entirely. The expense is the most significant component that can show you a ray of direction towards one of these software strategies. The cumulative expense of possession may comprise payments such as the expense of personalization, inclusions, deployment, and expenditure. Check out the guide on how to predict the accurate Ecommerce Website Development Cost.

In the shopping cart solution, you can choose the packages which are feasible for you. And control the expenditure but not the complete possession. On the other hand, you can gain full possession by paying for all the source codes acquired. You can also invest in customization in this service.

Ecommerce shopping cart solution vs. custom ecommerce development: Which one for your ecommerce business

Both the ecommerce services have their reasonable shares of favor in market demand. Nonetheless, specific constraints of the shopping cart-based ecommerce services are not desirable for all sorts of ecommerce businesses.

If you desire a more credible service for your ecommerce store, which does not put your store in some sort of constraint, reimbursing for a custom ecommerce solution is anyway a smart preference.

Ecommerce shopping cart solutions are the best for ecommerce stores with fixed reserves and limited products to wholesale, but if you wish to build an ecommerce business enterprise, you must opt for the custom ecommerce development solution.

We at Skynet Technologies offer ecommerce shopping cart development, custom ecommerce development, ecommerce web application development and much more.

We also provide ecommerce website maintenance, online store maintenance services and web application security audit to make sure your existing website never let your customers down when they visit it! Please visit our ecommerce maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Top Reasons you should Immediately Contact Ecommerce PPC Management Company

By | Date posted: | Last updated: May 14, 2021
Ecommerce PPC Management Company

Since the digital platform is becoming more competitive day by day, there is a huge demand of having proper PPC marketing. Pay per click or PPC marketing strategies will help your business grow exponentially and help you reach new heights. All you need is just a little effort to your PPC marketing strategy, and your business will grow better. Hire an ecommerce PPC management company to take care of your marketing strategies.

How Pay per click can save over-spending on advertisements?

In the digital marketplace, spending money on advertising is equal to spending money on billboards on your roadside. You need to pay for placing your billboards on the roadside. Pay per click helps ecommerce companies saving their money from over-spending.

PPC helps businesses to spend money only on the advertisement where customers click. Usually, other advertisement payment methods work on the concept of paying for placing the advertisements on your websites. However, this does not happen with PPC ad campaigns. Here you have to pay only for how many times a customer clicks on your advertisement.

Hence, the PPC model help businesses to save their money from over-paying for the advertisements. Suppose only 4-5 viewers click on the advertisement. You put it on your website. The advertising model will be failed, and you don’t have to pay for the whole cost of the advertisement. Get the best PPC management company for your website that can make great advertising campaigns for the PPC model.

Perks of contacting an ecommerce PPC management company

PPC offers great return mostly

For all kinds of businesses, the return on investment is the major problem. No business can survive if the expense is greater than the income. There should be a PPC strategy that can get a great return on the investments made in the advertisement.

Suppose you are spending $10 for advertising on your website and getting only $9 in return. In such a scenario your business will get into loss. On the other hand, if you are spending only a dollar and getting $10 in return, then you have a great PPC advertising campaign running for your website.

Your business will boost within a short time. To get a great PPC marketing strategy for your company, it is best to hire the best PPC management company. It will help you decide on a marketing strategy that will make more hits and a high rate of investment in return.

Ecommerce PPC Agency Help in targeting a specific audience

A pay-per-click model helps in identifying the goal of the audience and targeting the audience only that are most-suitable for the advertisement. In the pay-per-click advertising, the advertisement will reach to people those who are targeted only. When the advertisement is made, businesses have to choose the type of audience, gender, demographics, age, etc. so that the advertisement will be shown to the right people who are interested in your products or services.

Pay per click helps you work in a specific direction that will bring you closer to your goals. Since targeting a large amount of audience will only waste your money and resources, the PPC model helps you save everything easily and conveniently. Hire an ecommerce PPC management company that will make the whole process easier.

PPC Management Company helps in getting quick results

There is no doubt because pay-per-click advertising is the number one choice of businesses worldwide. Pay per click marketing help businesses knows the results quickly. Since everything is well organized from target audience to location and timings, a PPC model will more likely make things clear for businesses whether their campaign will be a success or not.

Another reason for its popularity is that it is affordable to businesses. That means, businesses can spend the amount of money they want as per their budget, and advertisement campaigns will be made accordingly.

Instead of spending huge money at first, businesses can easily try the campaign by starting from a low budget and increase it whenever they want. Your PPC management service company will help you make a well-organized marketing strategy where you can put money with fewer risk factors.

You can take your PPC Campaign costing upto 20% down with higher Click-Through Rate! Yes, your PPC costing can be brought down with high CTR.

PPC Management company Helps in creating SEO friendly content

When you start thinking of making your business online, the first thing that comes to your mind is SEO. Search engine optimization has great importance in the digital world. Great SEO content helps business websites to land on the first page of the search engine. There are a lot of factors that affect SEO performance that includes keywords, length of sentences, meta-descriptions, headlines, etc.

PPC model help businesses to find the relevant keywords that work and the ones that would not. It helps the businesses to know what SEO strategies will be required to attract more users to your customers. This way, companies will have a better idea to use the kind of content on their advertisement that will bring more audience to the website.

Pay Per Click Management Company can analyze data with proper strategy

Since pay-per-click advertising represents how customers react to your ecommerce marketing campaign, it becomes very data-friendly for companies to analyze their strategies. To increase the sales of the product, it becomes essential to find out the mistakes happening with their advertising campaign. Pay-per-click advertising helps businesses to find out who, when, and from where are interacting with the campaign. This helps them identifying their ecommerce strategy and to know where they are lacking and how they can overcome.

If we look at all the factors of the pay-per-click model, we can conclude why businesses need an Ecommerce PPC management company for them. Since the digital world is becoming more advanced day by day, business needs strategies that will keep the interest of their audience alive.

A PPC marketing service will help businesses to create a strategy that will bring more clicks on the advertisement. Since the return of investment is crucial for businesses, a good company will help to make higher returns on your advertisements. There are various strategies that you can use to make your advertisement more attractive, that users feel an urge to click on them. It is a great strategy for the business nowadays that everyone should try.

If you are looking for Ecommerce PPC management service, Landing Page Optimization, digital marketing, digital transformation, content marketing, effective search engine optimization, online marketing, social media marketing, digital marketing strategies, search engine optimization services, PPC campaign management services and more, please explore our SEO Services! We also offer ecommerce website development, shopping cart development, online store development and web application development, please explore our Ecommerce Solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Top Ecommerce Marketing Strategies to Skyrocket your Business Growth!

By | Date posted: | Last updated: May 11, 2021
Ecommerce Marketing Strategies

Those looking to start their own ecommerce business must not waste any other time. Covid-19 has turned customers to buy from the ecommerce platform. However, the right ecommerce marketing strategies should be planned before entering the industry.

Since the ecommerce world is very uncertain, businesses need a proper strategy to attract the right customers. To stand out from your competitors, it requires something unique for the customers to choose your ecommerce store.

Ecommerce marketing is another great thing that can turn the tables. Since the competition is very broad, it is important to make a strategy that will make people remember your business. For this, not only a marketing strategy can help, but extraordinary ecommerce marketing strategy is essential to skyrocket your business growth.

Ecommerce Marketing Strategies that help your business growth in 2021 and beyond

Ecommerce SEO Improvements

SEO plays an important role for all kinds of ecommerce businesses. According to research, most people don’t even scroll to the end of the page or the second and third pages. They buy whatever comes to the top of the front pages.

Do you know how your competitor is always on the top of the search engine pages whenever your search for a product? Well, these are among the ecommerce digital marketing strategies a company adopts to sell its products.

Having the best SEO for your business is not as easy as it sounds. Since the competition is very broad, your SEO efforts need to be extraordinary. As each company is using the same tricks for the ecommerce business pages, it is not easy to get your product rank on the first page of the search engine.

Getting your product on the top of the search engine page is a difficult task, But, once you plan the right SEO strategies for your product, you will gain it easily. Hire a good ecommerce digital marketing company that can improve the SEO of your product.

Ecommerce content marketing is the key

The most important thing for increasing the SEO of your product is the content. We often hear that content is king. But do you know where will you put all this content? Writing product descriptions will not go to make any impact on your search engine optimization?

So, what will you do now for optimizing your web pages? Here is how you can implement the right ecommerce marketing strategy to prepare impactful content for your website. Check out How to Build stand out Content Marketing Strategies for B2B Organization.

Ecommerce Product page content creation

When we hear the word content, the first thing that comes to our mind is blogs. However, content means the all-over content on the website and product page combined. The content of the product page has a lot of value. Make sure that the content is engaging as well as informative for the audience.


Content creation is incomplete without blogging. It is the best way to make your audience aware of the product in a way that not only attracts their interest but also creates knowledge among them about the benefits of the product. Blogging will help you to target keywords in a way that will benefit the ranking of your website.


The content marketing strategy combines both written content and audio-visual content. Videos have a great impact on the SEO ranking just like the other content source. So, this can also be a great option for the right ecommerce digital marketing strategy.

Social Media Optimization

Digital platforms have become a great source of ecommerce marketing. Since the audience is spending a lot of time on social media, it has a huge impact on the marketing of the product. Target your audience on social media platforms so that a huge population will have an idea about your product.

Ecommerce digital marketing strategies are incomplete without social media optimization in the current scenario. As the competition is very high, businesses need to plan a strategy that will make people remember your product for years. Maintain a Unique Selling Proposition (USP) so that the audience will have the clarity to decide what they are going to buy.

Start sharing posts on the social media handles about your products and organize events and offers for them to the interest. Engage them in a way that will attract them to buy your product. Plan an effective social media marketing strategy. Implement the Social media marketing strategy in such a way that grab the attention of your audience.

Email Marketing Strategies

Email marketing is a great tool for attracting an audience to your product. SEO and content marketing cannot attract a lot of audiences alone. There are different ways a business should use to promote their products to their audience. Visit here to know more why Email Marketing is an essential part of successful ecommerce store?

Email marketing can be used to inform your audience about new products and offers. Suppose there is an end-of-season sale, and you want your regular customers to know about it. How will you inform them about the deals? Monthly or weekly newsletters and special occasions email marketing can be a great way to inform them. However, make sure to not spam their mailbox regularly.

Affiliate Marketing to boost your Sales

Another great way to attract a large audience is the affiliate marketing programs. Choose an affiliate marketing program that suits your business.

This is also considered the most cost-effective strategy. Since ecommerce businesses must pay only when the audience purchases through the affiliate’s link, it saves a lot of costs for the business. A small commission fee is paid to all the affiliate marketers whenever audience comes to your website from their website and makes a purchase.

Don’t forget Google Shopping

Google shopping can attract potential customers at a rate that any other medium might not be able to do. This can be one of the greatest ecommerce digital marketing strategies, that ecommerce businesses choose to increase their sales in 2021. The customers find it easy to find your product on google shopping.

Whenever a customer searches for your product, google shows your product to their screen. By incorporating the right strategies, you may be able to get your product featured in Google Shopping.

Do you have an own ecommerce store and not getting the desired result? If you are looking for ecommerce digital marketing, ecommerce SEO services, online marketing, ecommerce social media marketing, digital marketing strategies, PPC campaign management services and more, Please Explore our SEO Services! If you are looking for an ecommerce website development, shopping cart development, online store development and ecommerce application development, please explore our Ecommerce Solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

How custom ecommerce website design is recording a huge impact on Sales!

By | Date posted: | Last updated: May 6, 2021
Custom Ecommerce Website Design

In this modern digital era, the audience is no longer interested in orthodox content or designs be it any application or website. The online market doesn’t bloom on the type of product a company sells anymore! It is more dependent on how the company intends to interact with their customer.

Demands never die nor will the urge to fulfill and make a profit from the demands, if your website won’t step up someone else’s will. We will help you step up and take your ecommerce store to new elevations with custom ecommerce website design.

Factors which affect the Impact of Ecommerce website on Sales

The design (UI/UX) of the web page and the back-end of the web page are the two principal factors of custom ecommerce website design. Unlike physical shops, websites don’t have any salesperson to sell the product.

Your website must have the potential to attract visitors with its design. Design that keeps the visitor in touch and develops a positive judgment towards the website. After visiting the website within the first few seconds a visitor compels a decision.

These few seconds decide whether your website will bring about a profit for you or it will be dead-beaten on the internet. To avoid such circumstances, you can just consider the subsequent and crucial aspects of the ecommerce website design.

Visual Attributes that will keep the Users stay

The first time when a user visits your website, they just visit and do not buy any product, they visit to reject the website. How to avoid this sort of user rejection?

The viewer in these moments wants a complete overview of your website and develops an opinion on whether to trust your website or not. They spend this time looking at the logo of the website, the menu bar of the site, images, other visually attractive attributes.

Here you must think like a customer! What would have made you stay if you were visiting this website? You must also consider the latest trends and consumer preferences. Accordingly, you can curate a webpage design that will make the users stay in the first go!

Three Important pillars for ecommerce website design

User-friendly navigation

Try to offer more features in a few clicks of the user without making it look clogged. No need to scratch your head for thinking out of the box for creating a navigation bar, adding creativity to the basics will attract the user. Users don’t want to study your website; they will stick to your website only if it is easy for them to find the resources.

So, what to include in the navigation of your ecommerce web design to have a smooth tour of the website?

  • Search Bar: for the user to search the required product or service.
  • Home Button: Return to the place from where other functions are accessible easily.
  • Generalized Product bar: Where a variety of products are displayed for the user to directly jump to the required product.
  • Language selection: For the feasibility of shopping irrespective of any peculiar language.

Including Visuals

Images/videos are the key attraction of the webpage. They have an important role in creating the idea of the product and the website. So, using them is very essential. Visuals with an indefinite amount, abnormal size, no connection with the product, poor quality can result in dis-interest of the user and they might decide not to buy the products from your website.

Ecommerce Website Content

Details missed by the visual can be covered in the content section. Alongside it should contain words and phrases that have a direct impact on the user and influence them to develop a deep interest in the product. Having high-quality keywords in your ecommerce website design will be a plus to enrollment for the product.

Unrealistically designed websites yet users refuse to stay. Why?

Your ecommerce website design is wrapped with minute details and creativity. But what is the use of such designed websites that takes an ample amount of loading time? Users don’t like to wait; they want a quick result. When we talk about loading time it is not only about the homepage but also the features you have worked on and implemented over months for its success. Avoid lag in the time for loading of the webpage.

You can follow these easy ecommerce optimization tips:

  • Use PNG only for the logo of the website and the company rest of all images should be in jpeg format.
  • Range the quality of the image up to 75%.
  • Reduce plug-in usage
  • Choose the appropriate hosting option
  • Enable coding compression.
  • Limit the HTTP request.
  • Enable cache browser.

We have come a long way from factors to hidden back-end technicality of the website design here are a few more specified points for your ecommerce store.

Ecommerce website design service must include:

Ecommerce Search Engine Optimization (SEO)

Identify the pattern of your SEO and build a custom ecommerce website design accordingly. For instance, the chrome browser prioritizes visual media over text. You can check out the guide of On-Page SEO for ecommerce website to know more about SEO.


Providing a variety of payment methods would result in more potential visitors to convert into profitable customers.

Privacy & Security

Personal data of the customer should be kept confidential which includes the address, phone number, credit card details, etc.

Quick response chatbot

This would lead to quick problem solving and better customer satisfaction.

Shipping options and offers

Users at times are willing to buy the product but are unaware of the shipping details and charges. In such scenarios, the website should provide the offers and details before the user demands.

Cart reminder

A timely reminder from the website regarding the unattended product inside the cart. This reminder can be clubbed with motivating phrases for the user to complete the remaining process.

User final interaction

After the delivery of the product asking for ratings and reviews from the user to implement necessary changes in the product as well as the website.

Key Takeaways
One of the key advices for an ecommerce website design service to function uninterrupted is that never think that your website design has everything and the client base you have managed to build will never be bored of the design.

Continue to develop the idea with three basic concepts, inspiration, usability, and credibility. If a website has these three features along with the fusion of all the mentioned aspects the chances of customers visiting your ecommerce website will increase drastically, and provide you with more sales!

If you are looking for an custom ecommerce website design, online store design, shopping cart design, website design services, UX/UI web design, please explore our ecommerce website design services! We also provide ecommerce web design, ecommerce website development, shopping cart development, online store development and web application development, please explore our Ecommerce Solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!