Top 8 Email Marketing Tips to get more subscribers quickly!
Whether it is the communication of new company information or as a teaser or summery email for articles on your company blog or to report interesting offers to your customers – with a newsletter or email marketing you can reach potentially interested customers in a targeted manner, quickly and, above all, almost free of charge. So that the effort of creating is not in vain, you would of course also want to reach an appealing number of subscribers.
The following 8 practical email marketing tips should help you to get more email or newsletter subscribers.
1. Adapt the design to the brand/company
Regardless of whether you send invoice documents or appear with your company at a trade fair – you will always present yourself in your company colors and also incorporate your logo or your brand. Correct? The same rule also applies to your email traffic. You should therefore integrate your company-typical colors and certain design elements into the newsletter design. This allows your readers to recognize that the newsletter came from you and ensures a long-term basis of trust.
2. Optimize technology and design
Writing a newsletter is not exactly the same as writing an email – thanks to programs. However, it is no more difficult. With the help of the programs, you collect your e-mail addresses in lists that enable you to send them with just one click. The programs also have various tools available for the design of your newsletter, which simplify the design using images, colors and different fonts. Upgrade your newsletter accordingly to make it easier to read and to please your subscribers.
Anyone who takes the trouble to create a newsletter also wants it to be read regularly and with pleasure. Be it via the integration on your blog or on your website or on your Instagram and Facebook page. Communicate the existence of your newsletter as well as current and interesting content to potential customers on a regular basis.
4. Offer something
Hand on heart – if you can win something, the willingness to deal with something is much greater. Therefore, offer your customers something for subscription. Be it a small price or a voucher code – if you are rewarded for your “effort” and receive a small goodie in addition to an interesting newsletter, you will dare to register more quickly.
5. Adjust the registration form
Speaking of registration – an intuitive, quick and trustworthy registration ensures even more newsletter subscribers. Therefore, make the registration as easy as possible by asking only the most necessary information from the interested party. You can also design the fields appropriately by using legible font and inserting the fields appropriately. In addition, always adhere to the data protection guidelines and be transparent about what happens to the data.
6. Place the newsletter correctly
A small icon or a button can often have a big effect – draw attention to your newsletter, sometimes creatively. Small integrations such as in the sidebar of your website or at the end of every post on your blog ensure increasing subscription numbers.
7. Communicate rotation
Not hourly, not daily, but possibly weekly or monthly – depending on the content and industry or customers, a different rhythm is recommended for sending the newsletter. Always determine this in consideration of the communicated content and also in relation to the necessity for your branch. It is best to communicate the cycle when registering for the newsletter so that subscribers know what to expect.
8. Make unsubscribing easy
Even if you “lose” subscribers, they should always be viewed as a reputable source. Therefore, not only make the registration for the newsletter, but also the unsubscribe as easy and quick as possible. You can do this, for example, by giving subscribers the option to unsubscribe from every e-mail and by removing the e-mail address from your system without entering a lot of information.
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