Top Reasons why your business needs WordPress Customization services?

By | Date posted: | Last updated: February 18, 2021
WordPress Customization Services

WordPress Customization Services is the foremost step to differentiate your business from the others in the digital arena which offers you a unique identification. Your website can be advanced with the usage of free themes ready for use on the web by a site that manages content or by paying for the themes which offer improved features and arrangements.
Besides these options, one of the best options is the WordPress customization service that you get. These customizable themes will give your business an edge over the others. If you are worried about the uniqueness and precise execution of your business, then custom-made WordPress themes are the finest options.

Why should one use WordPress Customization Services in their business?

Well, as mentioned earlier a custom-made WordPress theme will always keep your business ahead of everyone in this highly competitive race. So, it is recommended that you opt for WordPress custom design for your business website. You can follow these WordPress Web Design Trends to keep your website updated. Doing this will provide you with the most attractive and unique outfits while the other businesses are wearing old-fashioned clothes.

In the present times, the competition in digital marketing has sprung to another level. In such a competitive ambiance, customization of your website concerning the needs of your businesses is of utmost importance. The advantages with which unique and custom-made themes of WordPress come are like an everlasting investment for your business.

Below are the ultimate benefits of why one should choose custom-made WordPress Theme for their digital business –

Exact delivery of WordPress design

WordPress Customization themes are one of the most exceptional tools which will aid the execution of your desired ideas concerning your business. When you put your time and resources into a planned execution, your efforts get valued. This function will help you deliver exactly what you desire.

Right from scratch to every bit of customization added WordPress customization services will always help you deliver what your business needs the most.

Consistency

While using custom-made WordPress themes, you as a developer tend to form new themes in your mind considering all the factors of your business. You may have your own exceptional choices when it comes to the curation of website themes. Sometimes, uniformity remains unmet due to variations of the developer’s ideas.

WordPress customization will help you understand the specific requirements of a well-strategized website. Like to maintain the uniformity of the website you must consider the facts like HTML structure, CSS mark-up, and also the PHP code with many other factors. The demands of each developer may vary, but these factors will aid the uniformity of the website.

No involvement of Hacking the themes

Many hacks of the theme codings are available for free on the web. But, it becomes very difficult to hack the codes as per our required business demands. Using WordPress services, you can easily avoid this hassle and can customize the website without hacking it. Hacking the code and reforming it according to our preferred theme codes takes a lot of time, as well.

Instead of putting your precious time and ideas into hacking, you can establish your original and exceptional WordPress theme according to your choice. It will help you enhance your website with the potential of displaying the best definition of your business.

Custom WordPress Plugin’s functionality

Theme Customization through WordPress ensures that you do not require any third-party plugins. It assures your extraordinary performance of your website and also will upgrade the contentment rate.

Themes of Custom WordPress don’t need these plugins, which are necessary for operating a website with similar functionality. The Themes, other than WordPress, have incorporated plugin functionalities because of the developers who curate them. Hence, it is a massive advantage for WordPress developers who are adhered to developing their own business website’s themes.

WordPress Security

When it comes to protection or safety, a Custom WordPress site is, by far, the most reliable option. The themes developed through other developers may come along with many protection issues as well as safety loopholes.

If you want to minimize loopholes, WordPress will serve you the best. It will also help you in bolstering the protection of your website. Apart from that, your service provider can access every minute of data, such as the tool you used or which element you included while developing your customized website. Your content will be safe due to its exceptional security and convenient accessibility.

Unique and phenomenal

To be ahead in this high-paced digital world, your brand identity should be unique and phenomenal. Similar things won’t attract any new audience, and you may also lose the existing ones. Hence your business must have its extraordinary face, which can distinguish you from the other businesses.

WordPress CMS customization is a content management system. It will assist you the most in such a situation. It is not unique, but this feature doesn’t even require any HTML knowledge for customizing the content for a website. This feature is very convenient when it comes to editing, publishing, or curating a business website.

Favors the WordPress SEO

SEO is one of the most important factors when it comes to gaining more traffic on the website. It provides you with an upper hand in the business when you rank on the top of most search engines.

For enhancing the results of the SEO, a tailor-made theme via WordPress can be impactful. As WordPress uses limited codes for exceptional theme creations. A digital business platform gets an attractive form when curated using custom-made WordPress services. It favors the WordPress SEO and helps you target the audience efficiently.

Conclusion
WordPress helps you in curating the best-customized themes for your website. It is very easy to use in terms of technical aspects. Customized themes are more efficient in grabbing the attention of the target audience than that of pre-developed websites. Predeveloped websites also have inbuilt functionalities by the developer, which creates unnecessary obstacles for the audience.

You must also think about your target audience to customize the themes in the best way. These are some of the top reasons why your business needs a customization service. Customize your website with WordPress today and ace at your digital business sales.
If you don’t have a WordPress website yet and or if you have any questions regarding it, we are here to help you out! If you are looking for a WordPress web development, WooCommerce store development and other related web development services, please explore our WordPress web development services! We also provide WordPress website maintenance services and WordPress application security audit. For more information, please visit our WordPress maintenance services!

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How does WordPress Voice Search Optimization play a significant role in SEO?

By | Date posted: | Last updated: January 30, 2021
WordPress Voice Search Optimization

Technological development has made the life of people easy and quick. We all make use of smartphones and laptops to access loads of information using the internet. One of the most advanced techniques that we are using these days is Voice Search.

Accordingly, there are queries over the search engines in the form of voice search. We find voice command more efficient than typing a question. The voice search method has left a vast impact on the SEO (Search Engine Optimization) strategy. Now, organizations are using the impact of social media and voice search to optimize their business. Voice search optimization is the best option for WordPress website SEO.

Importance of WordPress Voice Search Optimization

In recent times, Google has advanced the preciseness of voice recognition. It has increased the voice recognition correctness from 80 percent to 90 percent. This technological advancement has improved the online search method in the future. Moreover, we can see the increased usage of smart devices.

For example, if we want to search for a good restaurant, we take help from Google Assistant. It is because typing each phrase is time-consuming. We need everything to be swift and accurate. So, we use our voice to search for a query online. If you want to make your business more successful than your competitors, optimize your WordPress website according to voice search questions.

Understanding the Concept of Voice Engine Optimization (VEO)

VEO (Voice Engine Optimization) is the phrase used for describing the process of voice-enabled search engine optimization. It does not only optimize your WordPress site but also helps in WordPress SEO to improve rankings. It signifies that if a user searches for any query related to your content in the search engine using the voice command, the results should show up on your website. It will only happen when you optimize your website content as per the oral searches.

The virtual assistant’s practice such as Siri, Alexa, Cortana, and Google Assistant to find something online is verbal or voice search. As a result, users are more interested in verbal searches. If you have a business website, make sure a large number of people using voice search options. Thus, the top voice search in SERP is critical while WordPress website optimization.

Why People Like Using Voice Searches?

Individuals love to utilize verbal search for various reasons:

  • Voice Search is speedy and beneficial because talking is quicker than entering text.
  • It is a hands-free method to search for a question while driving a vehicle.
  • It is enjoyable to communicate with virtual assistants.
  • The findings and results are prompt and applicable.
  • It is simple than using a website or an application.
  • It tends to be a more precise method of searching when a query is associated with local listings.
  • Numerous individuals don’t care for composing texts on cell phones.
  • Entering text on a cell phone can be troublesome at times.
  • It is the best method to interact over online networks for individuals with specific incapacities or who can’t type.

Ways to Optimize Your WordPress Website for Voice Search

Improving your WordPress SEO by voice search isn’t a difficult task. You need to follow some tips to increase the rank of your WordPress site in the search engine. Here are the helpful hints to upgrade your WordPress site for voice search.

Page loading speed

Fast loading times are necessary for users. These days, nobody has time, especially when accessing the Web. There is one thing Google, too, wants above all: the best for its users. The search engine giant has not escaped the trend. As a result, the company announced that loading time would become a significant mobile device ranking factor. Thus, page loading time play a role to improve ranking. Click here to Speed Up Your WordPress site.

Consider WordPress Themes & Plugins

Themes are the foundation of WordPress user interface. The way visitors react to your website depends on these themes. The plugins are the additional options that outline the responsiveness of your site. Customize the plugins and themes to enhance your site for voice search.

You should pick the plugins and themes that load your website quickly. Always choose a theme that utilizes JavaScript to load the site instantly. It guarantees that your WordPress site shows up at top rankings in voice search outcomes.

Optimize the Long-Tail Keywords

There is the use of short tail length phrases in regular search. But the voice search has long-tail keywords. Verbal searches are bound to involve questions. Long-tail keywords guarantee a high conversion rate.

It is because there is low competition in the long-tail phrases. Ensure that the content of your optimized WordPress Site has an informal nature. It is because the long-tail keywords appear in question style. Voice search optimization for WordPress Site tends to attract potential clients and buyers.

Snippet Optimization

Previously, website holders used to fight for the number 1 rank on the search result page. Now, they want to attain zero rankings on the web crawler result page. It is known as Snippet. You should modify your site content as per this. You should fill up correct website details to get highlighted on the Google Snippet.

Local SEO Accomplishment

The majority of verbal searches end up showing the address of a company. Accordingly, grasp the local SEO techniques to execute them on your site.

Local SEO means phrase localization via geographic signs. For this, you can add phrases that indicate the area of your business activities. You can add area-specific and appropriate content to your site.

Create Google My Business Listing

Attempt a Google My Business listing of your company to improve your site as per voice search. Furthermore, local SEO works well when your business gets registered on Google My Business.

Ensure Readable Content

Ensure to make website content meaningful. The majority of website visitors admire concise and readable data. Focus on that rather than utilizing long monotonous posts. Your content must be appealing and decipherable.

Mobile Friendly Content

Opt for WordPress SEO if you realize that you require optimized contents for cell phones. Google focuses on the mobile-enabled content for smartphones. If your WordPress site is not optimized for mobile applications, it may lose verbal searches.

Schema Mark-Up Usage

Schema Mark-up regulates the manner of sharing your website information with the search engines. You need to optimize your Schema Mark-up on your website. It will attract potential audiences to your site.

Bottom Line

Digital marketing has transformed with the arrival of voice search options. So, it is essential to make necessary changes in your website structure according to the verbal search.

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How to Choose the Ideal WordPress Web Development Company for your Business?

By | Date posted: | Last updated: January 26, 2021
WordPress Web Development Company

With this high jump into the digital world from past few years, the expectations and standards are touching from websites online are reaching skies. Bringing in a lot of competition and trends to look after. In these times, WordPress has become the most popular and used Content Management System (CMS). All kinds of bloggers and companies be it large or small, have started using WordPress to build their websites efficiently.

WordPress’s share in the global market of content management stands unbeaten with a percentage of 60.2 Thus WordPress web development is the best experienced and trusted platform to give you a strong foundation for your websites. But the competition in the market creates the most important need to hire a WordPress web development company that can help you to make the most of WordPress.

Need for a WordPress agency

Today The digital market is flooded with tons of web development companies, all claiming to be the best with promising results, but very rare equipped with actual experience and talent. Thus, you need authorized and trusted experts who have prior successful results to start with and whom you can trust. An optimised WordPress development company is the solution to all your problems. With trusted experts and advanced technologies, WordPress serves with tested solutions you can trust blindly.
Also, WordPress is an open-source and limitless platform which is highly adaptable by anyone. Thus, there is a list of measures you need to keep in mind while selecting your agency that will suit your customized needs and company.

Tips to choose the ideal, top WordPress development company

Consider the following listed traits and issues when selecting a web development company for your business:

Technical Competence

An actual WordPress company knows how to host your site, optimize content, and the inclusion of all social platforms. The first major thing to look for in a web development company is the specialization of skills and relevant technical competence they possess. The technological skills like JavaScript, HTML, PHP, API, WordPress editor, etc. should be a must for any agency.
Make sure the company is well versed with the technical skills and is timely updated with and uses all the technical advancements and developments in the market. Only the latest trends and tools will help you survive in today’s digital world.

Geographical Location

If the company is an offshore one, then the location determines the punctuality and flow of the tasks deployed. The companies with a different time zone are generally not readily available at the working hours. Any technical issue is not catered to immediately, which ultimately causes delays and frustrations. Thus, make sure you choose a company with 24/7 technical support and guidance.

The correct location for your agency depends on your budget and interest. Take prior commitments from the agencies about the working hours and immediate response for the unexpected sudden issues.

Cost-effective

WordPress in itself is already a cost-effective tool for web developments but keep in mind that web development is about adding value. So, before spending any penny on any company, do enough research to know if it is the need for your company and is it the right best choice you can make? Go through different quotations before finalizing any deal and compare the areas of services offered, hosting charges, extensions, customization provided, and every other thing.
There are many companies giving the same deals and service but might charge too extra from you. Beware of such companies and do not invest in them. Compare and go with someone providing you actual service but only at reasonable costs.

Strategic planning

Any WordPress company without strategic planning can do massive harm and lead to major project delays. Before going ahead with your work, these companies are required to provide a paraphrase of what exactly you need from them and what they will offer. They need to be capable in sorting your mess and provide a naive solution built from scratch. Have a planned and defining methodology they work with.
There should be no room for any ambiguity and second thoughts. Any WordPress company should be able to paint a crystal image in your mind of how they will work and achieve the assigned tasks.

Customer relationship

Though it’s possible, it’s not suitable to hire different companies for the WordPress tasks. Select an agency with a good community network and reputation. It becomes a tedious job to explain your daily work and requirements to new teams again and again, plus you don’t get the desired outcome. So, stick to any one company and build long term relationships.
Thus, your WordPress company should be trustworthy and a firm believer in customer satisfaction. Choose the company with old ties and bonds with their customers.

Remote availability

Ensure that the company is remotely available round the clock to cater to your rising issues. Have a support desk that is available and accessible to you all the time. Don’t just depend on the e-mails provided to you, look for a contact number of an expert you can go to at any hour of the day.
It’s the company’s responsibility to provide you with a backup and assure you guidance when required. Any emergency situation should be looked after without any delays.

Consultative WordPress support

Search for an advisory company that will provide you with consultative support. Besides technical assistance you also need profitable business ideas, some effective tips at the right time, reach to the target audience, or some business insights to reach your targets which are equally important for your future growth. Your partnering company should have capable and knowledgeable staff and consultants to fulfil this requirement.

In Conclusion

Choosing a WordPress company for your website is no doubt a difficult choice to make, but a good amount of detailed research and comparisons will help you cut down to your ideal company that will yield you massive longevity and success. Don’t fall for words, and look for actions and results. Have strict selection criteria and search according to it. All these efforts will pay off once you find your ideal web company to work with and the improved results will be taking away all your pain.

If you don’t have a WordPress website yet and or if you have any questions regarding it, We are here to help you out! If you are looking for a WordPress web development, WooCommerce store development and other related web development services, Please explore our WordPress web development services! We also provide WordPress website maintenance services and WordPress application security audit. For more information, please visit our WordPress maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

WordPress Search Engine Optimization Tips to boost your website’s ranking

By | Date posted: | Last updated: February 19, 2021
WordPress Search Engine Optimization

What is WordPress Search Engine Optimization?

SEO stands for Search Engine Optimization, which is about optimizing any website’s search appearance on search engines. It is a practice of improving and increasing the quantity and quality of traffic on your WordPress SEO websites and its visibility for relevant searches. It will determine the order in which the pages will appear in the search results of any given query.

It will help your site to achieve higher ranks in the search results when anyone searches for keywords related to your company and products. This high rank and greater visibility will give you a great material benefit over your competitors.

WordPress is a huge content management system with a wide community of discussions and dedicated forums all over the net. The amount of free data available on WordPress makes it one of the easiest content management systems out there, making WordPress Development worth for your business!

SEO in WordPress uses methods to bring your name higher in rank on search engines like google, yahoo, and bingo. As WordPress increases its market share, people look to improve their WordPress SEO. SEO has changed over time, now businesses and companies must look for new ways to top the race of Search Engine Result Pages (SERPs). Better ranks in SERPs bring more organic traffic. Organic here is, traffic only through search engines excluding social media, or paid advertisements, or any other exterior factors.

WordPress SEO tips

Achieving the high ranks on SERPs comes as a result of delivering high-quality website content and experience. Follow some basic SEO tips for WordPress below to optimize SEO WordPress:

Www or non-www domain

There is a common impression that this choice affects your WordPress site’s SEO results. But there is no SEO benefit to having WWW in your domain. It won’t affect your rankings in any manner. That however doesn’t close the option of the non-www domain. There can be some situations where you can use it.

  • It is standard. This may not be completely true today, but large old companies still prefer to stick with it. As changing it will be a complicated process.
  • DNS records. Large companies with a lot of traffic use it for Domain Name System records. Naked domains can’t have a CNAME to redirect traffic because of failovers.

Overall, a non-www domain is preferable as it’s recommended to keep the URLs short naked domains a better choice.

Install a WordPress SEO Plugin

Having SEO WordPress Plugins helps you to have full control over optimizing what search engines see from your sites. It facilitates better content, editing meta descriptions, enabling breadcrumbs, also adds social media and schema mark-ups, etc.

Set up Friendly Permalinks

By default, WordPress creates too messy permalinks that are the URLs that are complex and not clean. The system includes the date and the post or the page name into the URL.

But google prefers the URLs with your content’s title or keywords and also shorter URLs are always better. Learn how to change the URL in settings. It’s suggested to go with the post name permalink, as it is short and clean. You’ll get this option in permalinks below the setting menu of the WordPress dashboard.

*Do not forget to redirect all the previous URLs to the new one.

A Focus Keyword

SEO services for WordPress are still run by computer algorithms, thus keywords matter a lot even today. While writing you should write smart and always keep a focus keyword in mind. Don’t just keep adding stuff for the sake of more content but concentrate on the quality and the keyword density. Generally, a density of 0.5 is ideal. Always include keywords in a way it seems natural and make sense at the same time.

Meta Descriptions

Write meta descriptions to increase your click-through rates. It may not affect the SEO in WordPress directly, but it increases the CTR. A well-written description can motivate and entice the user to select your site over the others in the SERPs.

The indirect benefit for you here is that the higher your CTR, higher will google deem you as a relevant website and thus higher rank. There is a limit set by google of 150-170 words for the meta description.

Incorporate Title Tags

Always include your main keyword in the title of your post or title page. Experts say to in fact include it at the start of your title if possible. It is observed that about a 20 percent increase in the CTR can be achieved just with little changes in the titles. Having keywords in your title is still very important as we are moving towards optimization due to CTRs.

Alt Texts and Image Tags

Alt texts refer to the alternative text applied to your images on the WordPress sites. Google uses the alt texts to see the relevance of your images and the content around them. Always add alt texts to your images used in your blogs.

Image title tags allow you to add small tool tips to your images. This way you can add a simple call to action when someone visits your site. They do not help you rank higher directly but improves your user experience.

Focus on Word count

Pay attention to your word count. Everybody including Google loves quality content. Long format contents have proven to win over time in SERPs. But it always depends on the type of content. However, in the majority longer content ranks higher.

Set up a Sitemap

Search engines use sitemaps to understand the hierarchy of the WordPress SEO site to ensure better crawling. Sitemaps are not necessary, but it enables you to access more reports and data about your site. Using a sitemap’s file will give you a clear picture of your site’s picture to the search engines which will increase your chances to get Google site links.

Further Best steps to optimize SEO for WordPress

1. Usage of Long-Tail Keywords

Getting your website ranked with short and specific keywords is not helpful for a new website. The reason is those keywords are already in-use by high-ranking websites. Therefore, you can make use of long-tail keywords that get ranked with ease. So, get a list of the keywords that a user will type while searching for any product.

2. Use Crawl Option in the Google Search Console

Generally, your website will get sneaked by the search engine depending upon the publishing of new content. But another method to crawl your website automatically is the use of the Crawl option in the Google Search Console. You must go through the Crawl option and click on the ‘Fetch’ button after entering the URL of your updated post.

3. Inspect Your Backlinks

Backlinks are the most effective SEO services for WordPress to get your website ranking enhanced. You need to build up high-quality backlinks for your website. If your website has top-quality backlinks, its chances of higher ranking are possible.

You must observe the improvement of your backlinks. Off-page SEO activities are significant. It is suitable if a large number of websites get linked to yours. But what matters here is the authority and quality of the backlink sites. There are high chances of your website to get ranked in the search engine if quality websites are linked.

4. Incorporate Schema Mark-up

You have the chance to improve the ranking of your website by adding Schema Mark-up that is an extra code. Your WordPress theme may have already installed Schema Mark-up. You must execute this option. This code will enable the search engines to convey the best information to the users.

5. Usage of Shorter URLs

Always make sure that you use short URLs than extended ones. A short URL with the main keyword is the right way to better the ranking of your SEO in WordPress.

6. Conduct Keyword Research

You need to do proper keyword research for your website. Keywords are the fundamental terms that you need to include in your content. You need to have better quality content that is apt for the users. You can use the Google Keyword Planner tool to obtain relevant keywords.

7. Activate Search Engine Visibility Option

If your website is not getting indexed by the search engine, then it may be due to the turned-off Search Engine Visibility option. You need to check whether this option is on or off by proceeding to the settings.

8. Add Website to Google Search Console

Add your website to the Google Search Console. It will support you in correcting the errors in your website. For that, you need to type in the Domain or URL to add your website.

9. Google Analytics Tool

Another crucial SEO tips for WordPress that you should include is Google Analytics. It will help you in grasping the performance of your website. Also, the amount of traffic on the site is determined.

10. Website Loading Speed

A responsive and quick loading website is appealing for the users. If the website loading time is slow, get it fixed quickly. A good performing optimize SEO for WordPress will get more customers and revenue.

A good WordPress SEO plugin will give you better results and though it is a hard process, getting on top is never easy. Just follow the basic ingredients of WordPress and find yourself in a better position in the SERPs.

If you are looking for search engine optimization services, digital marketing, digital transformation, content marketing, online marketing, social media marketing, PPC campaign management services and more, please explore our SEO Services! We also provide WordPress web development, WooCommerce store development and other related web development services, Please Explore our WordPress Web Development Services!

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