How to plan your digital marketing calendar for 2023?

By | Date posted: | Last updated: February 17, 2023
digital marketing calendar

If your goal is to make this year a thriving one for your business, then plan to fulfil marketing and sales requirements. Why not build a digital marketing calendar, which will help you to keep a record of everything you wish to execute and achieve?

You cannot plan every business strategy manually. Also, it will be troublesome for your teams as well to search for plans and campaigns. But when it is properly planned on a digital marketing calendar, it becomes easier for everyone to work on their assigned duties.

A digital marketing calendar is a schedule of all marketing activities you’ve planned to execute on a specific time. It has every important detail, which is required to run a marketing campaign and meet business goals. It can be crafted for a year or a quarter or just for a month, depending on your business requirements.

If you need a handy guide for all the marketing activities and attain business goals this year, then build a robust digital marketing calendar now.

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Reasons to plan digital marketing calendar

When you build a digital marketing calendar, you get the opportunity to solve some real potential problems in advance. Planning in time helps you to make thoughtful and creative campaigns and your team aligns well with assigned duties.

Moreover, knowing the important marketing dates of year may assist you to plan around slow and higher traffic periods and generate useful content ideas for that period, which will be helpful for your digital marketing campaigns.

Considering recent marketing trends and mapping your strategies accordingly becomes easier if you plan for the year ahead. For example, influencer marketing, or you can create audio/video content in advance for some event.

What should be there in a digital marketing calendar?

A digital marketing calendar needs to be made as per the specific requirement of the business. Before you start working on marketing calendar, ask yourself, what is your business goal that you are trying to accomplish?

Then, begin the calendar creation process with brainstorming on those goals. Planning marketing activities with correct strategies is the only way to achieve desired results.

Try to find out all the key dates that may influence your business and traffic. For instance, Black Friday, and Christmas are some periods of the year that show higher movements on websites.

Also, if you have some new products or services to be launched, there should be appropriate strategies, so that the launch will be a success. Plan marketing content around the launch date for the target audience so that it resonates with them.

In a nutshell, you can incorporate important dates in your digital marketing calendar, marketing content and campaigns according to the target audience and their location.

Let’s know calendar making process in detail.

How to create a digital marketing calendar?

Building a digital marketing calendar can be overwhelming; however, it is worth to put all the effort since it assists you to achieve your marketing goals systematically. Let’s see, how to craft a useful marketing calendar to streamline all your digital marketing activities.

1. Decide the time you wish to cover for marketing activities

Determine for how long you want to plan, in first place. Organizations with variety of products and services should plan for whole year since they might need more time and effort to spend on marketing activities.

So, if you are planning for whole year, keep in mind that there will be cultural, seasonal, and trends shifts will occur that will need flexibility in your calendar. Moreover, advance planning allows your team to run better campaigns and promotions.

Remember, if you are into fast paced industry, which keep changing its trends over a certain period, then don’t plan for entire year in one go; instead, plan for a quarter. A quarter planning will also give you enough time to optimize and execute yielding digital marketing strategies.


If you wish to plan for only a month, that can be also an option. However, planning for every month, keeps your marketing team and other relevant departments occupied for whole year making plans and reviewing them. But the advantage is, you can create trending content to impress your audience.

2. Choose what marketing channels you will use for campaigns

Finalize all the channels you wish to leverage. There should be more than one marketing channel where you will run your campaign to reach out to your target audience. Include all those channels into digital marketing calendar. Best idea to decide marketing channels is to identify where you find your target audience most active and also review if you are functional on those channels or not.

3. Select the template for digital marketing calendar

There are two ways of creating a digital marketing calendar. Either you create it from scratch or use some existing calendar template and customize it according to your business needs. Using a template is the fastest way to create a digital marketing calendar. You must add filters and digital marketing KPIs that are important to track each campaign’s success and achievements.

You also can opt for digital marketing calendar tool or software. The software or tools have advanced features that not only build digital marketing calendar for you but also help in project management and communication among team members.

4. Decide your team

Every project needs a good and seamless teamwork. After you decide all the above important elements, start assigning responsibilities to the team members to run successful campaigns. As per the dates, projects, and campaigns speciality, decide team members to define the roles. It makes things clearer and boost productivity of each resource.

5. Curate appealing content

As per dates and products, start brainstorming on the content ideas. Keyword research helps you to create accurate content to entice your audience. Research all the relevant trending keywords using Keyword Planner or Ahrefs. And also include keywords that you are already using and ranking for. Then create content around identified keywords.

You can execute competitor analysis as well to get good content ideas. Add the content in digital marketing calendar.

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6. Select the type of campaign

After all the above-mentioned steps, you are supposed to choose the digital marketing campaign you wish to run. There are types of campaign for digital marketing activities such as, social media posts, email marketing campaigns, content-driven campaigns, etc.

1. Promotions & Sales

In this type of campaign, you target your existing customers with ongoing sales and promotional messages (including exclusive offers, free shipping, etc.) during some specific period of the year.

2. Product launch

These campaigns need social media activities, email marketing, relevant blogs, and huge preparations for product development and successful launch.

3. Content-driven campaigns

Such campaigns are structured around case studies, infographics, webinars, etc. that can be useful for social media platforms and can be mailed as well.

4. Holiday campaigns

For holidays and long weekends, organizations plan these campaigns, for example Halloween, Christmas, Black Friday, etc.

5. Contests and Giveaways

At times, just to improve engagement, you may run such campaigns. Collaborations with influencers work well; you must add this campaign to your digital marketing calendar.

7. Review the calendar

Once you are ready with your digital marketing calendar, don’t forget to review the strategies and measure their performances. Check the analytics reports and if needed, make changes in them in order to get more favourable results.

Wrapping Up

A digital marketing calendar is essential to build because it helps you to plan your whole year and marketing activities. It also assists in eliminating last-minute issues. Once you decide to create a marketing calendar, you can take help of digital marketing agencies to make a most suitable marketing calendar for your business.

In any business, setting a goal is not only the key element but how you will achieve that goal, and staying with that plan is important. The plan only helps to achieve the goal. Thus, plan, act, and achieve!

If you are still struggling to plan goals according to your business requirement, then contact Skynet Technologies. Skynet Technologies is ISO 9001:2015 and 27001:2013 certified company who provides digital marketing services including SEO services. We are a SEMrush agency partner who follows white hat SEO practices to help you achieve your business goals. Fill out the form below to request a free quote now.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Here’s How to Estimate Google Ads Budget More Precisely!

By | Date posted: | Last updated: February 1, 2023
how to set a budget for google ads

Deciding on a Google Ads budget is one such tedious work, which is even tough for experienced marketers. Budget planning for any business is quite overwhelming and time-consuming.

Digital marketing professionals/ consultants are expected to make Google Ads budget according to business vision, criteria, and priorities. The budget is one crucial factor which decides how much a business is going to spend on advertising of their products or services.

If you wish to have a successful business, investing in Google Ads is a smart decision. Because it is one tool that help you to boost your ROI (Return on Investment) by applying right marketing strategies. You can see fast and transparent crucial insights about distinct facets of business and improve them if needed in the favor of your organization.

But using Google Ads require a budget. If you are seeking for the information on how to set Google Ads budget, this article will guide you through the strategy that goes into planning a successful Google Ads budget.

How to plan Google Ads budget?

Be precise with your business goals and visions before you set a budget for Google Ads.

There can be a scenario where you have a certain budget, and you only wish to know how many clicks you will receive within that budget. In that situation, you can use a formula to calculate the approximate traffic, which is ‘Number of Clicks = Budget/Average CPC’. This will be a straightforward way to know the effect of your pre-decided budget on clicks and traffic.

Now imagine an opposite situation where you do not know how much to spend on Google Ads, but you have a tentative idea of traffic you wish to get. Then you can determine approximate budget using the formula, ‘Budget = Desired Clicks * Average CPC’.

So, basically, you set Google Ads budget as per your business goals and objectives you wish to achieve for a specific duration or long term. There are many organizations that have regular monthly Google Ads budget to increase their sales, a few spend on regular interval, and some organizations have never done this.

Factors to consider while creating Google Ads budget

You must have a list of keywords that you want to show up for, ads prices will be based on them. Since Google Ads is a bidding platform, so you can bid for each keyword. There are some factors that influence Google Ads budget directly or indirectly.

1. Location

Some traditional advertising methods (such as banners, radio, big boards, etc.) has fixed price and it does not vary for a longer span. However, the price of online ads fluctuates as per location and its popularity. For example, ads might be expensive in NYC as compared to Siberia.

2. Competition

Do you know who your competitors are and have you seen their advertisements?

The frequency and duration of competitors’ ads will give you an idea about digital marketing campaigns. And to improve your brand visibility, you can set your ads as per competitors’ campaigns. If you will increase ads duration or keywords bidding, then Google Ads budget will increase. Thus, your competitors’ ads campaigns impact yours as well.

However, well-organized, and conceptualised ads always manage to hold audiences’ attention and increase conversions. But you cannot deny Google Ads budget importance.

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4. Keywords

The more specific your keywords will be, the more likely your business goals completion will be. Focus on your market size and competition while searching for keywords. If you will find shortcomings of the campaigns as well, it will be an added advantage. Because you will be able to improve them and save a significant amount, which might get waste on wrong strategies.

5. Time

The time when your ads are visible, also impact the cost of Google Ads budget. The days and hours when your target audience will click on the ads and browse through them, will be beneficial for your business. Thus, make sure your ads are visible when your audience is active, and you are reachable to them. Also, ensure your ads are reaching to the right audience.

One more factor that increases Google Ads cost is holidays and some big events (like Black Friday). Since a substantial chunk of users are online and using different websites to shop their desired products, the prices of Google Ads go higher usually on such days.

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Tips to avoid Google Ads overspending

Due to traffic fluctuations, Google Ads may overspend your daily budget limit, thereby, you need to follow some tips to evade such situations.

1. Using Rules and Scripts stops Google from overspending

Google Ads rules and scripts are JavaScript code that let you make automated changes to your Google Ads account by helping you change bids, pause ad groups, etc. Rules are easy to develop however, they have limited functionalities. On the other hand, scripts are complicated to develop but they offer amazing flexibility and precision for bidding strategies and reporting.

You have a choice to pause all your ads by using rules and scripts, if the ads have reached their maximum daily spend. It is a way to stop Google from overspending your budget.

2. Keep monitoring ads performance

One of the important parts to manage and run a successful Google Ads campaign is regularly monitoring and analysing ads performance. It allows you to optimize them on time and save you huge amount.

You can easily track ads performance from Google Ads account and work on strategies improvements and conversion enhancement. Regular monitoring helps you to find most productive keywords, measure ROI, and check quality score. This is the best practice to know on what search terms your Google Ads get triggered and if it is relevant to your target audience or not.

Keeping a tab on ads performance assist you to identify underperforming ads and save Google’s overspending on such ads.

3. Lowering daily bid cap is a helpful measure

It is a promising idea to set a lower daily bid cap to avoid the risk of overspending. So, whatever your budget for Google Ads, set daily spending limits accordingly and save yourself from overspending on ads.

How much to spend on Google Ads?

Well, it is entirely dependent on your organization’s vision and capacity to spend. However, you must spend enough to optimize the sales funnel and product offerings. Once you find the right strategies, then it is up to you to increase the budget.

But always remember to spend if it continues to be profitable. To build engagement, it is necessary to create awareness and make your brand interesting. And to fulfil this goal, your business needs appropriate Google Ads budget!

Setting up the right Google Ads strategy for your business may be tricky but once it is done, your business will experience an amazing upsurge in conversions. Though it needs regular efforts. Contact and to know more about our SEO service and Pay Per Click service or fill out the form below to request a quote.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Top crucial digital marketing KPIs that you must start tracking!

By | Date posted: | Last updated: February 7, 2023
Digital Marketing

They say, “The use of KPIs is meant to improve and transform the organizational performance.”

Thus, each organization must track and fine-tune their business KPIs (Key Performance Indicators) in order to improve business performance. If the KPIs are not measured, they cannot be managed and vice-versa. Especially when it comes to digital platforms, tracking becomes essential to get real picture of your business progress. A few KPIs like conversion rate, website traffic, etc. are crucial in digital marketing.

Are you tracking or measuring digital marketing KPIs? If not, then start tracking them today!

Tracking these KPIs is important because they give you information about what is working well for your business and what is not. There are chances that you are spending more money on some campaigns that are not working well, whereas the campaigns that are bringing results are less taken care of because you are not tracking them. Thus, you have no idea which KPIs are driving traffic and you keep wasting your money on the wrong metrics.

If you track right digital marketing KPIs, you can invest more on the right strategies; thus, the organization’s sales and revenue will increase rapidly.


How will you decide which KPI to track?

There is a simple way to decide which KPIs to track going with SMART criteria. All goals must be Specific, Measurable, Achievable, Relevant, and Timely. Once you decide on the goals, it is easier to determine which KPIs will help you to reach the goal.

For instance, if your business goal is to increase traffic in the next few months, then you should track KPIs like traffic sources, click-through rate, and bounce rate.

Digital Marketing KPIs that you must track

KPIs to measure website performance

  • Page Views: A page of the website has been viewed how many times.
  • Users: The number of visitors who landed on your website, they can be new visitors or returning users. New visitors are visiting your website for the first time however, returning users have already visited the website. They will be recognized based on browser cookies. But if someone has deleted the cookies after visiting your website for the first time, they will be considered as a new visitor only.
  • Sessions: Interaction between users and website pages is called a session. Google Analytics 4 ends a session after 30 minutes of user inactivity.
  • Bounce rate: A bounce is a single-page session on your website and bounce rate is how frequently a bounce happens. Divide the total number of sessions by the number of single-page sessions and you will get the exact bounce rate of the website.

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KPIs to measure Google Ads performance

  • Impressions: The number of times when your ads are shown in Google and other search engine result pages.
  • Clicks: Every time when a user clicks on your ads is known as clicks.
  • Conversions: When a user completes a desired action on your website it is a conversion.
  • Impression Share: It is the visibility of your ads. The percentage of times a campaign was eligible to get displayed compared to when the ad got actually displayed. For example, your ad was supposed to appear 100 times, but it appeared 60 times only, which means your ad has a 60% impression share.
  • CTR: Click-through-rate or CTR is the percentage of impressions, which brings user clicks to your ads.
  • Average CPC: It is the amount you’ve been charged for a click on your ad.
  • ROI: The return amount you are investing in the advertisement; it can be either in profits or loss.
  • Average time on page: The more a user spends time on your website pages, the more engaging they are. If the time is decreasing, start optimizing or renovating website pages.

KPIs to measure business success

  • Leads: It is a sign that a user has shown some interest in your product or service.
  • Sales: It is nothing but the number of times your products or services have been purchased by users.

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  • Traffic: An average number of people who are contacting your website at a specific time.
  • Average Order Value: It shows the performance of marketing efforts you have done for selling your products. The average order value is the customer’s spending to buy the products from your website. If you can improve this value, business revenue will ultimately increase.
  • Reviews: Users give feedback on the products they buy. If these feedbacks are positive, implies your marketing strategies are doing well. However, if there are negative comments, you need to re-design your digital marketing strategies.
  • Customer Retention: All marketers believe that your existing customers are more likely to give you repeat sales. Convincing new users about your products and making them to buy those items is difficult and expensive as well.
  • Page Speed: Page speed is an another crucial KPI to track for. To improve search engine ranking and conversions, you must keep eye on the Page Speed of the website.

Thus, the top KPIs in digital marketing depend on your business, its goals, and the online channels you are targeting. It may include email marketing, search engine optimization, social media marketing, and paid advertising.

Wrapping up

“Digital marketing is not an art of selling a product. It is the art of making people buy the product that you sell.” Hecate Strategy

And to make people buy the products, you have to provide them best user experience. The more you track your KPIs and improve them, the more conversions you will get. Because improved KPIs automatically improves user experience, which leads to conversions. Therefore, identify all the crucial KPIs as per your business goals and put your efforts in the right direction.

It might be overwhelming for you to recognize and track these KPIs efficiently. In that case, hiring a digital marketing agency will work for you. Skynet Technologies provides SEO services, digital marketing services, and website development services. Fill out form below to know more about our services and its cost.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

10 Digital marketing mistakes businesses should always avoid (And how to fix them)!

By | Date posted: | Last updated: October 7, 2022
digital marketing mistakes to avoid

What is the goal of marketing or specifically digital marketing?

The straightforward motive behind digital marketing is to reach out to target audiences. Now-a-days, you can find your audience with the help of technology and attract them to your website.

Social media marketing, email marketing, ad campaigns, content marketing, etc. are some of the best ways to reach out to your audiences, if done right. Creating digital marketing campaigns and making them live is not enough; it needs efforts with the right sort of strategies to have successful campaigns.

Have you ever faced such a situation where you invested time and money into a digital marketing campaign, and it didn’t live up to your expectations?

If yes, then you need to read this article.

Digital marketing campaign mistakes are very common. Since the digital space is evolving with time, organizations need to change their strategies as well. They must update their tools and strategies to ensure unaffected traffic and conversions.

“In the digital age, there are no boundaries. Businesses can adapt globally without worrying about language barriers or time differences.” – Maura Mandelbaum

So, if you wish to expand globally, apply right digital marketing strategies.

Let’s discuss which digital marketing mistakes businesses should avoid and how to fix them.

Digital marketing mistakes businesses should avoid

1. Targeting the wrong segment of customers

If you are advertising through social media, there are chances it won’t be reaching the right audience, at times. The reason could be your ad might get displayed to people who are not interested in your products or services. Thus, if you wish to continue with social media advertising then apply target demographics and create ads keeping the buyer’s persona in mind. Moreover, Google Ads with correct keyword usage and B2C or B2B SEO strategies work really well.

Also, hiring marketing experts can be a huge help. They know how to apply and create users’ persona and work accordingly.

2. Unreal marketing goals

Before you dive into marketing campaigns, set your short-term and long-term business goals. Don’t over or underestimate digital marketing campaigns. It is one of the significant mistakes many organizations make, they set some unrealistic goals and plan accordingly. Thereby, don’t achieve the desired results. So, set some realistic goals that can be achieved in a specific time frame and then apply the correct campaign. For this, monitor your past digital marketing trends and competitors’ campaigns as well.

3. Going without a content marketing strategy

Content marketing is another helpful tool in digital marketing. Organizations that go without proper content marketing strategies does a big mistake. Because often users find your website searching via some relevant keywords or maybe they find your products while looking for related information. Therefore, having appropriate content or blogs always benefit your business.

Always remember to focus on your competition. If you are not aware of their strategies, how will you outplay them? When you research your competitors, you know what exactly they are up to. Accordingly, you can invest in your marketing strategies.

4. Not addressing the audiences’ pain points

Your users have come to you to solve their problems and if your products or services are not solving their problems, why they would spend their time on your website? Improve the campaigns by conducting surveys and using feedback in productive ways. If you know the audience’s needs, you will create offers and campaigns accordingly. Cover all the pain points of audiences for successful digital marketing campaigns.

5. Superficial approach to SEO

The internet is flooded with content. Therefore, it is mandatory to optimize your content for SEO to attract organic traffic. As we all know, search engine optimization is the fastest-changing game, thus, you need to pay extra attention to following the SEO guidelines carefully. Right keywords, quality content, mobile responsiveness, URLs, backlinks, etc. are a few SEO strategies that help you keep your website’s SEO updated and keep its ranking intact. So, don’t overlook SEO for a successful digital marketing campaign.

6. Spending only on paid ads

Organizations spend huge sum of amount on paid ads on platforms like Google Ads, Facebook, etc. These ads are rewarding only if you apply correct and robust marketing strategies. Therefore, don’t spend recklessly without deciding your goals and researching rigorously. Do proper audience, competition, and keyword research, set the business goals, perform A/B testing to know what is working for your business, and then dive into PPC and other digital marketing campaigns.

7. Expecting results in no time

Any digital marketing campaign will show results at least in a week. This is not magic; have patience to see the results. Facebook ads show tentative stats in a minimum of seven days’ time (as mentioned). If you have applied new SEO strategies, it will start showing effects in approximately two months or more.
Digital marketing is all about targeting people. If done right, it takes some time to engage and convert audiences. Thus, you must put your efforts consistently and wait patiently.

8. Using outdated marketing skills

Keep updating your skill sets and tools periodically because digital marketing techniques are transforming with time. Outdated skills and strategies make your marketing campaign ineffective and ruin your entire marketing effort. The best way to avoid this mistake is to hire a digital marketing agency. They have expertise in most trending skills, which are needed for your business.

9. Ad copies and creatives

It is a very common mistake made by organizations on digital marketing campaigns. You must know that each advertising platform be it Google Ads or Facebook Ads, need a different type of ad copy. You can check your competitor’s ads popping up on Google and other platforms and improve your ad copies accordingly.

10. Not using reviews correctly

Digital marketers should not overlook reviews. It saves an enormous amount of marketing budget, which you spend on costly advertising. Also, to make your brand popular, reviews play a vital role. You can use them wisely and encash them.

Wrapping Up

These common mistakes are the reason behind many unsuccessful digital marketing campaigns. Avoid them and apply the correct action plan to achieve desired outcomes. However, one solution doesn’t fit all, thus, apply strategies as per your business needs and testing is a must.
Teaming up with influencers, engaging maximum loyal customers, working on growing followers, and curating useful and interesting content are some more strategies to create a robust digital presence.
Digital marketers don’t leave any stone unturned to earn traffic and profits for you, it is your lookout to hire an appropriate SEO services. Skynet Technologies have 20 years of experience in SEO and other digital marketing field and follows updated google guidelines to increase your business visibility with white hat SEO tactics. You can request a quote by filling out form below to know more about our customized SEO and PPC marketing services.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!