How to Choose the Right Digital Marketing Agency for your Business?

By | Date posted: | Last updated: August 10, 2020
digital marketing agency

Too many companies don’t yet have a digital strategy to differentiate themselves from the competition. Digital marketing agencies can offer helpful support here. How does an entrepreneur choose the right digital marketing agency that, for example, creates a new website? We give tips on what to consider when choosing the right digital marketing agency.

Check references of the digital marketing agency

The entrepreneur is well advised to make a pre-selection of digital marketing agencies. References can serve as support. We recommend that you pay attention to whether the agency has specialist references in the sector of the interested party.

Contact customers directly

A call to the agency’s customers can occasionally be useful to see whether they were satisfied with the cooperation. If available, a look at the reviews of the digital marketing agency on Google is another option. The combination of both sources gives a first impression. If they are interested in the customer’s business, then you can take the next steps with a good feeling.

Industry knowledge helps with website creation

Depending on the industry, the user expects a user-friendly website. It helps if the agency has already successfully implemented digital marketing concepts in the relevant industry. With this specialist knowledge, the digital marketing agency can advise customers well. Every website has objectives that are adjusted according to the target group (user). This is the only way for the website to generate actions (conversions) with the user.

Pay attention to the briefing of the digital marketing agency

Does the agency listen carefully? All entrepreneurs should watch these closely during the briefing! says the online expert. If they are interested in the customer’s business, then you can take the next steps with a good feeling.

If the digital marketing agency asked about the positioning, the USPs, the target groups and the desired scope of services, this is a good basis for a valuable offer.

Calculating the project with a high level of transparency is valuable

A transparent offer shows why you should work with the digital marketing agency. The entrepreneur must see in the first concept proposal what expect in detail from the digital marketing agency. The procedure and which services the interested party gets with which budget requires transparency. It is best to have a modular structure. In addition to an economical basic solution, all options should be comprehensible.

Time planning rounds off the first concept proposal for the project

A schedule should be an integral part of an offer. The clarification of the payment modalities and the legal framework gives the offer the necessary seriousness. The schedule shows, among other things, how much experience an agency already has in the field of online projects.

Avoid risks in the calculation

Hidden costs easily arise if the offer is not specifically formulated. Incorrect calculations occur when summarized items are issued instead of detailed breakdowns. This should be taken into account when reviewing the offer, advises the digital marketing expert. Easily comprehensible offers also clarify the legal framework mentioned.

Implementation of the project with a permanent contact person

If the choice falls on an agency, the contact person is decisive. A permanent contact person at the commissioned agency is the most important person for the entrepreneur. This determines the value of the digital marketing agency’s service. Both parties agree on a schedule with appointments for the agency and the entrepreneur. Weekly status information on the status of the online project should be proactively provided by the agency. If necessary, the agency should propose the provision of a ticket system.

List of the most important points summarized

  • View references for the digital marketing agency
  • Contact project customers if necessary
  • Include online reviews in the assessment
  • Check industry knowledge for online projects
  • Assess the digital marketing agency’s attention and interest in your company
  • Check the transparency of the project
  • Carefully scrutinize summaries when providing services
  • Discuss the timing exactly with the agency
  • Carry out a regular exchange with the permanent contact person for the online project
  • Receive and discuss interim reports on project progress

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