Advantages of Inbound Marketing – What you need to know to grow your business?
What is inbound marketing?
In Today’s digital era, consumer is overloaded with advertising; we see 6,000 to 10,000 ads every single day. It is natural to be full or annoyed. Of course, this development has not escaped the advertisers and so a new type of advertising and marketing strategy is emerging: Inbound Marketing.
In general, this relies on being found and not on offensive imposition. You impress with content and social media communication, do SEO and are found by a searching, potential customer. Inbound Marketing picks up on the user’s interests and shows him where is the user anyway. This is why content marketing is essential for inbound marketing.
Outbound is out!
Outbound marketing looks old against this strategy. Because one ad among thousands, which may also be on other topics, does not attract attention. But even personalized solutions don’t come close to inbound marketing. Because they are clearly recognizable as advertising and the user pays them little or no attention in times of ad blockers. So, the success rate of outbound marketing is decreasing and since there will only be more advertisers in the future, this trend will continue.
The advantages of inbound marketing:
1. Inbound marketing saves money:
The services such as Facebook, Twitter or YouTube that are used are usually already available. And in complete contrast to the old approach, less work is usually required, since no complex advertising measure is generated, but only content on the platforms mentioned.
2. Sustainable and long-term:
Inbound marketing is a sustainable investment, as the content that is published is preserved, spreads itself if it is of the appropriate quality and is thus seen again and again. As a result, this strategy can reinforce itself and the “old” content advertises the next one and everything together advertises the actual goal. This also results in a long-term solution. In contrast to old methods, in which an ad disappears after a short time, the content that is generated with inbound marketing is retained.
Inbound Marketing uses content generated in the company, such as planning sketches, lectures, briefings etc. and offers them the opportunity not to get lost, but to act as an independent content and to be published.
4. Customer dialogue:
Inbound marketing strengthens the dialogue between customer and company. With the options to write comments on YouTube or in the social networks or through subscription models in which the customer subscribes to a newsletter, it is possible for both sides to receive feedback and feedback.
As already indicated, high quality inbound marketing advertises itself. Whether through simple “likes” or sharing the content, it spreads on the internet and attracts ever larger circles and thus reaches more potential customers.
6. Professional effect:
Inbound Marketing makes your company look more professional and authentic, as the content is placed on the Internet that testifies to the quality and it is actively maintained. In addition, the company is so active and concerned about customers. All attributes that everyone would like to claim for themselves.
We recommend HubSpot as a tool to control and measure the success of your inbound marketing activities. HubSpot is a leading marketing platform for growth, with thousands of customers worldwide.
Since inbound marketing begins where the customers are one way or another, everyone involved benefits in the end. The user does not feel pressured or overloaded and the company has a significantly higher success rate. In addition, you save money, do long-term marketing and improve your own image. Always assumed that this strategy is also actively pursued. If you do not maintain your blogs or social accounts and do not publish content regularly, inbound marketing cannot work. But if this is the case, you only have advantages and are one step ahead of many companies.
So, change your strategy and start marketing the future. We are happy to advise you on all questions and, if necessary, accompany you on your way.
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