How to Promote Your Small Business with Local Online Marketing?
Local marketing is a good and effective way to catch customers in your area. It is important to know that the right mix of classic marketing and online opportunities is what matters. Whereby you should pay much more attention to the online area than you may have done so far. Because even your “neighbours” often no longer see your business because of the sheer Google. We give you an overview and suggestions for effective local advertising!
Local Online Marketing – the classics
The classics are mailings, flyer campaigns, newspaper advertisements, vehicle stickers, posters, etc. But what you have to change here: It has to pop! You can only reach people through powerful, highly creative and visually extremely meaningful marketing campaigns.
Local Online Marketing
As mentioned at the beginning, all of your customers have the Google glasses on. Even if they are in your immediate vicinity, everyone (you, me – we all) spend several hours every day in front of your smartphone, laptop or PC and surf the internet (maybe even after you, right now).
For Example, Customer surfed nearby store because wanted to know the opening hours and to find out about the range. Unfortunately, the store had neither its own website nor a Google entry, so the customer didn’t get any information on the Internet. But the customer also didn’t have time to be lucky to find out that the store wasn’t open at all. Or if a customer runs the risk of not getting what look for anyway.
The story is not an isolated case. This is often how it is for many! Then what do people do? They buy their things somewhere else! Exactly where they get the information they are looking for in advance on the Internet. Customers expect an online presence – a professional one!
The most important pillars for local online marketing:
Your company’s own homepage is a basic requirement for your website. The keyword here is professionalism. It has to be a tip top company presentation! A website that is modern, up-to-date and makes you want to become your customer.
Local search engine optimization
If you want to draw the attention of customers in your area to your company, you should be as high as possible in the search engine results list. Search engine optimization is a building block that arises from the basic structure (of your website). As online specialists, we cleverly weave your location, your region and other local keywords into your website in order to achieve top placement for you.
Customers search specifically in search engines and on business directories. Just like in my case. If you are not listed anywhere (e.g. Google MyBusiness), others will also think: “Too bad” and then just go to the competition.
Local marketing on social networks
Although this actually counts under the point of local marketing on the Internet, it deserves its own heading. Because social media marketing has become very important and has become very complex over the years. That is precisely why we at Skynet Technologies also have our own social media experts with us.
Social media is ideal for local marketing because it can be controlled precisely for this. However, nothing should be posted, tweeted or pinned wildly. You have to think about a precise social media strategy in advance, maintain and maintain your site (or you don’t have to, because we’ll do that for you). Because your success with social media depends on cool, creative campaigns, a professional presentation in the form of texts and visually strong graphics as well as planned promotions.
You should also pay attention to where you present yourself. That means which social media channel (Facebook, Instagram, Twitter, etc.) is best suited for you and where your target group is. You can read an overview of which target group is represented where and which channel brings you what here.
Local Search Engine Optimization – What More?
You can score particularly well on site! So, invite them to get to know your company on site by offering events, seminars, open days, etc. Local marketing cooperation with other companies that have the same target group as you are also particularly eye-catching. Be brave and creative!
You too should show your face and mingle with the citizens. Take part in events, celebrations and festivals and start talking to people. But please don’t be pushy. Just be yourself, socialize and enjoy the company. It’s fun, strengthens your image and brings new customers.
The end of the story: Local marketing is a must – on the Internet and on site!
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