How Drupal SEO Service can be a Game Changer for Your Business Website?
Search Engine Optimization(SEO) is one of the most influential factors that determine the success of your online business and to generate high quality leads consistently. Nearly 93% of online businesses start with search engines and 51% of all website traffic is organic, becoming the critical component of the buyer funnel. When people around the globe search for your products and services online, they should be displayed on the top in the search engine results as the prospects instinctively know that businesses that rank well imply merit, trust, and social validation.
Drupal is a highly customizable content management system and is considered to be the most SEO friendly platform in current times. It encourages Drupal website builders to implement ethical SEO practices in their workflows – SEO-friendly naming conventions, tags, targeted content to make the website search engine friendly. In fact, there isn’t any silver-bullet for getting to the top of search engines. But one can have a unique edge with Drupal SEO Services.
In this blog post, we discuss how Drupal SEO services can help your business to stay ahead of the curve and generate organic traffic to your website.
Drupal SEO services are phenomenal and have competitive advantages like faster websites, better rankings, improved brand visibility, and increased traffic making your websites a lead generation powerhouse. The reason why Drupal CMS is a go-to-choice for many enterprises is that it has been built from ground zero with all the necessary functionality optimized for the ever-changing SEO landscape.
As Google keeps rolling out new search engine algorithms with minor tweaks and major changes, your Drupal websites’ visibility shouldn’t be impacted. In 2016, Google updated its mobile-friendly algorithms rewarding the mobile-first websites and penalizing those who aren’t. Drupal has in-built mobile responsive capabilities that are impeccable and they align the content and media automatically depending on the device used, making it a clear winner. One way to speed up your website and be responsive is by downloading and implementing the Google AMP module. Businesses that are mobile responsive have reported a 300% growth in less than 3 years.
Speed and Security
Website performance and site speed contribute to a website’s SEO ranking factor. With the reduced user attention span, if your site takes a long time to load, it hampers user experience and the visitors would flock to your competitors. Drupal audits ensure to find the images, unused plugins, and slow loading media content which are the usual suspects when there are speed issues on a website.
Drupal uses leading caching technology that avoids reloading of the same content over and over and instead can be loaded faster from the cache. So your visitors won’t have to wait for all the content to load each time, making load times much faster. Speeding up the websites on both desktop and mobile effectively contribute to your SEO efforts.
Google rewards your websites that are secure and with the latest Drupal version, breaking your website, infesting your visitors, and stealing the data has become highly difficult. Drupal is regularly updated to incorporate new features and fix bugs/errors to keep potential security threats at bay.
Website accessibility and SEO are closely intertwined. Drupal ADA compliance improves the content accessible to the entire community of users. Drupal 9 has come up with a new front end theme Olivero which has features to improve website accessibility and usability.
Drupal 8 and Drupal 9 versions are strictly in compliance with WCAG and ADA guidelines making the websites more inclusive.
No matter how great your content is, a poorly structured and optimized site would impact your visibility and usability. The larger and more complex your website is, the higher the chance that the search engine crawler will get confused. The XML Sitemap module creates an XML sitemap of your content that you can submit to search engines and other social sites.
Drupal has stepped up to the challenges of supporting global markets. Drupal has the ability to handle as many as 100 different global languages and this reduces the complexity of the page translations. With Drupal, you can integrate a language much more easily and create territory-specific content. You can also use Drupal’s language translator to translate pages, links, and titles.
Drupal SEO Modules
Drupal websites give you cutting-edge over your competitors with many in-built SEO tools and modules. The Drupal community has been meticulously working to offer exemplary SEO modules that could improve the SERP results.
Let us begin with some top Drupal SEO modules that enhance your SEO efforts on your website.
1. Pathauto Module
The Pathauto module creates SEO-friendly URLs on your website. These intuitive URLs are clean indicating what content it represents and easy for the site visitors to understand what they are looking at. This helps in improving your site rankings on search engines. This also saves your time from manually having to create URL path/aliases when dealing with a large volume of content. Another important feature is if the page title contains keywords then the URL would also contain the keywords which are the key for SEO.
2. Drupal SEO Checklist Module
This module checks your entire Drupal website for proper search engine optimization against the best practices and gives you a detailed report on what needs to be done to improve the performance of your Drupal website. This data report provides you with critical information on the changes to be made on your website and can be used for further monitoring as well.
3. SEO Compliance Checker Module
This module performs a complete check whenever a node is created or modified on your Drupal website. When a user makes a change, or previews a node, it provides SEO related feedback and user-defined rule compliance. It also checks if your title and meta tags are optimized, if any alt tags are missing, facilitates optimized keywords usage, and other factors for better SEO and to improve your keyword ranking.
4. Global Redirect Module
Spammy, duplicate content, or broken links can have a negative impact on your SEO which can hamper your rankings on the search engine. With the creation of new URLs, the default/old URL still exists and the search engines treat this as a duplicate content. The Global Redirect Module helps in rectifying the problem by verifying the current alias for any existing URL and redirecting the old URLs to the new URLs incorporating 301 redirects. This redirects both the users and search engineers to a different URL when there is a 404 missing page error. This is important especially when a piece of content is moved to another section of your site or inadvertently changed the URL.
5. Google Analytics Module
By adding Google Analytics Module to your Drupal website, you can track your visitors, their demographics, and behavior within your site. Accordingly, you can modify your strategy and curate the content to drive more traffic and increase conversions.
In addition to these modules, there are many other Drupal SEO modules such as
- Meta Tag – The metatag helps the search engine to understand what your page is all about and this module helps in the setting of default meta tags for both the individual and whole pages.
- Page Title – This provides your page with a relevant title and helps in getting good rankings when the search engine bots crawl your content.
- Taxonomy Title – This module lets you edit the heading tag <h1> of the taxonomy page. The importance of an H1 tag can’t be overlooked for it forms a crucial element in SEO and helps in achieving rank on the top page of SERPs.
- Links Checker – Broken links create a bad impression on search engines. Links Checker module can identify the broken links and can rectify them easily.
Your website’s visibility forms a crucial factor when it comes to your digital marketing strategy. Drupal CMS with all the above-states modules which can be easily integrated into your website is an excellent choice when it comes to SEO. With targeted content, properly coded website and theme, and installation of Drupal SEO modules you can create success stories seamlessly.
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