6 Reasons You Need Website Maintenance for Your Ecommerce Business
The importance of website maintenance cannot be overstated for just about any business. After all you need to keep the site updated and relevant for visitors to see value as also for search engines to index the site high. When it comes to ecommerce businesses the need for ecommerce website maintenance is further enhanced. After all unlike an informational site, for example, yours is an extremely high traffic site where a bad experience of irrelevant content or a page not loading soon enough can impact the bounce rate and can directly affect revenues.
Here are 6 reasons to undertake regular website maintenance of your ecommerce store.
- Backup data
A very important aspect of website maintenance particularly for an ecommerce site is do with keeping effective backups. With so much data on the site you simply cannot afford to lose it, should there be a virus attack or hacking or any other such issue. Ecommerce website maintenance services will ensure that latest versions of your site are available as back up so that you can remain stress free about losing any data.
- Website Security
With your business riding on your website, website security is of utmost essence. You cannot also afford to jeopardize data of your website visitors, for whom security of the site is of utmost importance. With ecommerce website maintenance packages several hygiene factors will be taken care of. There will be regular scans of the security logs. This is to ensure that suspicious activity, if any, is immediately caught and suitable action taken. Also the maintenance company will ensure that all security patches are updated, plugins and themes, wherever applicable are kept up-to-date.Hackers are known to take advantage of the website’s outdated software as well as security patches and target such sites. There is no way, therefore, that you can open up your website to potential attacks by exposing your vulnerabilities.
- Improved rankings
When you are transacting business through your site, its discoverability makes a whole lot of difference. While you may not associate SEO with website maintenance, the fact is that search bots tend to rank sites that are free of errors and are kept updated, higher. In fact the more the unique content on your website, the rank is boosted. All of this can be efficiently handled by ecommerce website maintenance services.
- Bug fixing and speed optimization
A website riddled with errors and one where pages take a lot of time to load, are a big no-no. This is true from the user perspective as they tend to log off from such sites. From the search engine perspective too, such sites don’t bode well. A website maintenance company can ensure that this is taken care of. It scans the site for any broken links, pages not found etc. Besides it also safeguards against poor loading speed by ensuring:
- Plugins are updated
- Cache plugin is installed and speed monitored
- Images are optimized for size. This is especially true for ecommerce websites where images are an important aspect of display. Yet if images tend to impact the loading speed, the visitor may not remain on the site to see your images no matter how beautiful they are.
- Leave you with time to focus on your core business
Often the mistake that website owners make is that they think that having had the website live, the website maintenance can be handled by them. This logic is flawed on two accounts. First, you may not have the necessary technical know how to ensure that all aspects are taken care of. Secondly, it can take a toll on your time and resources as you may land up not paying enough time and attention to your core area. With effective ecommerce website maintenance packages you can ensure that you hand over the work to a professional, while you can focus your time and energy on areas of your specialization.
- Improved brand equity
With a well maintained website that adds to user delight, you tend to benefit immensely in terms of brand equity. Satisfied customers in turn through word of mouth tend to promote your website to other customers, thereby increasing visitors and sales.To sum up, if yours was an informational business website, even then the importance of website maintenance is immense. However, with a dynamic site such as an ecommerce site, where the visitors are huge in number and where there is a lot of content as well as images, there is no way you cannot invest in an effective web maintenance company which has domain expertise and which can take care of all your requirements. Remember though to choose the right company which has a professional team that has years of experience behind them and has a portfolio of satisfied customers that can stand testimony to their success.
Skynet Technologies is a dedicated Ecommerce Website Maintenance Company offering wide range of custom website maintenance services for WordPress, Drupal and Magento. We have a skilled and dedicated developers having years of expertise in delivering simple to complex website maintenance task across all the industry domains.
Our Ecommerce website maintenance services are available in Nevada, California, Ohio, New York, Michigan, Colorado, Florida, New Jersey, Australia, Germany, France, Switzerland and Worldwide. We help start-ups, small to medium businesses, enterprises, corporations, web development agencies and firms to grow their business and keep website up-to-date with latest technology trends.
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