Top 6 Tips for Successful Social Media Management
Does Social media for the company can be the lead to outcome? Sure, of course! Publish news, keep fans up to date and maintain contacts. But doing this successfully is often easier said than done. Because social media management is not a sure-fire success. The daily review and maintenance of content, feedback and statistics is urgently required. But how do you actually take care of your community effectively? We provide six tips for successfully completing this task!
1. Social media editorial plan
Editorial activities are an important cornerstone of online brand building. The community lives from content. It is through them that communication is ultimately stimulated. But how do you manage without constantly searching for and creating content?
A simple way to continuously provide users with information is to plan postings in advance. This guarantees the best possible overview of your topics. In addition, the quality increases significantly. Various tools can be used for planning, depending on individual requirements.
Real-time marketing is very trendy and is in the DNA of social media platforms. Therefore, despite the editorial plan, there should always be space for current topics. Hence the advice is, take up current events, trends or discussions and create a creative connection to your brand. The users will be happy to take part in the action. So, see the editorial plan as a framework, but be spontaneous at the right moment and deviate from it.
3. Interaction with followers
The social aspect of social media is often neglected compared to the advertising effect. Users want a lively exchange with the brand or with other users. This is exactly where community management comes in. Fast reactions which are quick-witted, individual and / or informative promote the flow of communication. Copy-paste is of course avoided.
Questions or complaints should also be responded to promptly to ensure customer satisfaction. It is important not to put oneself above the customers in terms of communication, but to find a level with them. In short, communication at eye level is required.
Good to know? Most of the communication on a channel is mostly made up of a few “power users”. According to a study, however, companies don’t pay enough attention to them, which is a shame. After all, they provide the most interaction and this should be given due credit.
4. Recruit new followers
In addition to lively contact with fans and followers, it is also important to recruit new users. It is advisable to design creative campaigns in combination with social media ads. In this way, new target groups will become aware of your channel and you can expand your community in a targeted manner.
5. Accept feedback
What is the clear advantage of social media communication? Users immediately leave feedback, express wishes or criticism. By providing valuable suggestions, input for new content is created. Content that is more user-centered and that will also contribute to interaction in the future.
6. Social media analysis
In addition to the direct feedback from users, it is highly recommended to monitor each channel. A look at the statistics reveals which posts and topics were well received by the audience. Successes and failures become visible – and with a little training, significant conclusions can be drawn for further editorial planning. A comparison with fellow campaigners can also be helpful in assessing the success of your side. Because topics that were well received by the competition will most likely also generate a lot of interest on your channel. It is definitely worthwhile to focus on your own and other people’s activities and analyse them!
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