Top 10 Steps to do Website Redesign without affecting SEO!
SEO is not a flash in the pan, but a continuous process of optimization, which is always geared to the current conditions of the Google algorithm. Website operators who are planning a redesign of their website should be aware of this.
Because of numerous changes in the HTML code and the individual pages, errors tend to creep in, which have a detrimental effect on the search engine optimization of the website. Conversely, the right measures during website redesign can strengthen the SEO-relevant factors of a page.
Step-by-step guide for SEO-friendly website redesign:
1. Download the URL structure
First you should create a backup of your current page structure. Finally, the numerous changes will also affect the URL structure of the website. And so that nothing goes wrong, a backup copy is strongly recommended.
Tip: Use plugins to get the URL structure.
2. Perform website redesign on temporary URL
Very important: Never implement the redesign directly on your website. Otherwise you risk various problems for the performance and usability of the website. It is smarter to duplicate the page and store it on a temporary URL. Or you can change the domain as soon as the changes take effect.
3. Test your website after redesign
Now is the turn of a detailed review of your website. That affects everything: the content, the links, various functions, CSS, images and so on. By the way, tools also help here.
4. 301 redirects
Permanent redirects via 301 redirect is of crucial importance. Because in this way all SEO advantages are retained for the new URLs. In addition, users and Google are consequently redirected to the new URL, which in turn benefits the user experience.
5. Relocation to the new website
Once the new design and all relevant redirects are in place, you can move.
6. Use the Google Webmaster Tool
Then check the new website again. The best way to do this is to use the free Google Webmaster Tool, which will show you any errors.
7. Check crawling
The Google Search Console should be familiar to every website operator. As always with changes to the website, you have to initiate a new crawl of the website. Under the sub-items “Retrieval as by Google” and “Retrieve and render”, you can initiate the appropriate measures. If your website has not yet been indexed, click “Submit to Index”.
8. Check the robot.txt file
To be on the safe side, you can check the robot.txt again for damage or sources of error. The option of the same name under the “Crawling” function will help you with this.
9. Send a new sitemap to Google
A redesign is often accompanied by a changed page structure. It is therefore very important that you submit your new XML sitemap to Google. The corresponding function can also be found in the Google Search Console.
10. Continuous monitoring after redesign a website
The redesign of your website is now completed in an SEO-friendly manner, but you are far from finished. Because now it is important to regularly monitor the performance, visibility and user experience of the website in order to identify new optimization potential.
The ranking of your page for relevant keywords is one of the most important metrics. There are some SEO tools that can be used to automatically check SERP. As soon as there are major changes in the ranking or the traffic stalls, this data helps to understand the cause of the problem and to find possible solutions.
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