Website Maintenance and Upkeep – Importance & Reasons to do!

By | Date posted: | Last updated: May 19, 2021
Website Maintenance & upkeep

It’s a tiresome affair: the website is finally ready; everything is finally running – and a message is flashing somewhere.

What is website upkeep actually about?

Most websites are managed with a so-called CMS (Content Management System). They have names like WordPress, Drupal, Joomla! These systems enable you, as the site operator, to edit the content with just a few clicks and easy to use editors. You hardly come into contact with programming code. A CMS and the associated extensions (plugins) must be continuously developed. Otherwise, sooner or later the system will become unusable.

But why? What are the benefits of regular website maintenance?

Do you imagine an attack on your website in such a way that someone would mean something bad to you personally? Usually this is not the case. Websites are mostly attacked by so-called ‘bots’. A bot is a program that has clearly defined goals. For example, it could try to steal all visitor data from your site in order to sell it. To do this, a bot works through a list of security gaps that are already known in the CMS you are using. The older your CMS version, the greater the chance that the bot will find a door. The bot could also bring ‘malware’ with it, which it places on your website. This is then automatically downloaded by each visitor to do their work on their computer. As the site operator, you are responsible for Protect your visitors from such threats. For example, do you run an ecommerce store like WooCommerce? Customer data is a valuable asset that is easily stolen. Check out the guide on why you Need Website Maintenance services.

Technological progress

The technologies that are used on the Internet are developing rapidly. Time and again, faster and better mechanisms are being developed. A lack of timeliness can, have a negative impact on the loading times of your website. Did you know that a visitor leaves the site after three seconds at the latest if it has not finished loading? Since a CMS has to deal with many processes in the background, every split-second counts here.

In addition, almost every website now uses external resources. These are usually continuously updated by the relevant provider. If the website is technically out of date, a discrepancy arises which can lead to errors or even failures.

Eliminate mistakes while website maintenance

No CMS is free from programming errors that have a negative effect on the user experience. The developers are constantly working to find and eradicate these. With each update, more errors that you and your visitors are confronted with disappear.

Everything breaks when website updating

The more up-to-date your system, the smaller the risk. But there is always a certain risk. In order to avoid errors during the update, it is important to ensure that the plugins come from reliable sources during development. The more and the worse maintained plugins, the greater the risk.

What happens if I don’t update my website?

Sooner or later this will lead to damage. Unfortunately, it’s hard to tell when something goes wrong. Bots don’t report when they install malware. Even visitors who leave your site due to loading times or errors rarely or never give feedback. So, it can take a while for the problem to be noticed. If it then becomes obvious, the effort to solve the problem is often very great. There are several reasons for this.

The more plugins need to be updated at the same time, the greater the chance that something will go wrong during the process. Then, for example, all plugins have to be deactivated, updated individually and restarted. It is also possible that the updates have to be done manually, which is time consuming. Let’s find out more website upkeep tips.

If malware has ‘lodged’ itself, a backup of the infected site often has to be used. All changes made since this backup will be lost. Depending on how long the malware has been up to, that can be a lot of lost work. It is much easier to protect a website from bots than to clean it up later.

The visitors who left the site disappointed must be brought back or won over. In the area of ecommerce in particular, it is difficult to restore lost trust. If an external resource is updated, functionalities can no longer work from one moment to the other. It is also possible that all of a sudden you only see a white area when this happens. In this case you need a professional who analyses and repairs the error in a snap. That can be a very time-consuming and therefore also costly thing.

One final word about website upkeep and maintenance!

A website may be set up once, but it still needs maintenance. Regular updates are an important part of this. This ensures that your visitors can move around your site without risk. The user experience is also improved if errors do not keep popping up or the loading times take longer. In addition, prevent with regular updates that you suddenly have to solve avoidable problems in a slick exercise.

Of course, you can also have your website maintained by specialists. Simply conclude a maintenance contract with us for your WordPress, Drupal or Joomla! Then we do the backups and updates for you and you have nothing to do with them.

If you are looking for web maintenance services, website upkeep services, website application maintenance, ecommerce website maintenance, online store maintenance, web application security audit updates, Please Explore our website maintenance services. Also, we are providing website development, web application services, for more information, please visit our web development services.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

How will Ongoing Website Maintenance Help to Flourish your Digital Marketing Goals?

By | Date posted: | Last updated: April 29, 2021
Ongoing Website Maintenance

Importance of Ongoing Website Maintenance

It is well known that having a website alone won’t get your customers in. You should instead be investing in maintaining it. It is always said that a website is never done! The idea of a perfect website is a myth. Regular website maintenance and support is essential for the proper functioning of your websites.

Many people believe that launching a website for business only means driving the audience to it and have no knowledge about the website’s maintenance. Sometimes they completely ignore the importance of site maintenance and as a result, they cannot retain the customer engagement. What people don’t realize is that a non-functional website can hurt your business more than not having a website at all.

Why Ongoing Website Maintenance is needed?

It is very important for you to invest in ongoing website maintenance. It will bring you closer to achieving your Digital Marketing strategy goals.

  • Your website can give you returns without maintenance but investing on its maintenance will eradicate the risk of a non-functional website and give you maximum returns.
  • Customers judge your business through your website and having a faulty website will decrease your sales.
  • No customer will ever visit a website with broken links, and they will never like an outdated version of a website or an unsecured page. If these troubles persist in a website, it will never be successful in driving more customers to your business and retaining existing customers.
  • If there is no customer retention there can’t be an increment in sales and can very well lead to a loss of revenue. Thus investing in the ongoing website maintenance service should be your foremost task.
  • Customer retention is the prime aim of any business owner, but with a faulty and outdated website, this won’t be possible and therefore it is very important that the owner gives the due emphasis to his ongoing web maintenance.

The Ongoing Website Maintenance Checklist

Few tips on what to keep on your website maintenance checklist and how it pushes you closer to digital marketing goal:

  • Review of the analytics

    The analytics of your website gives you details about the sources of audiences that are browsing your website. It also gives you an in-detail report about the time frame that each customer is being retained for and also the conversion rate of your business. The analytics give you more or less an idea about the targeted audience and therefore tending to your analytics is the foremost thing in ongoing website maintenance.
    As we all know one of the basic strategies of digital marketing is to find the targeted audience and reviewing the analytics will give you a clearer idea about your targeted audience.

  • Improve Your SEO Strategy

    Ongoing Website Maintenance services allow you to mark your presence online. It is important to regularly redefine the design of your website to attract new customers. It is also necessary to improve SEO strategies to get higher ranks in search engine results. This can be done either by increasing backlinks or updating blogs with good content. This will definitely ensure a good amount of traffic to your website.
    The goal of digital marketing for your website is also to have a good organic search engine ranking and as a result, ongoing website maintenance becomes an integral part of your digital marketing plans.

  • Speed of the Website

    If you keep on adding size-rich content to your website, it will decrease the loading speed of your webpage.
    If this is not kept in check, it will hamper the experience of your readers. If the speed of the webpage becomes increasingly slow then it will be difficult to retain the customers. No customer likes a slow loading website. If you have a high-speed website, then it will be possible to drive more traffic to your website and as a result you get the increased sales, ultimately achieving the goal of your marketing investment. Check out Website Speed Optimization Best Practices.

  • Proper Functionality of the Website

    It is very important to have a perfectly functional website. No customer likes to spend time visiting a website with broken links. The broken links of the website create a negative impact in the minds of the customers and therefore it is very essential to give importance to the working of your website. A website in proper working condition will always attract more customers which is why it is essential to check if there are any broken links making website maintenance a necessity.

  • Update the Website

    Website maintenance service allows you to update the internal technicalities of the website too. Always keep your website updated. No customer likes to visit an outdated website. An updated website will attract more customers and as a result, it will drive more traffic to the website leading to the increase in sales and updating the internal technicalities of your site will increase the efficiency of the website which will help in giving a better experience to your customers.

  • Update Security

    Web maintenance service allows you to update the security system of your website. It will keep your website free of bugs and cyber-attacks. Your customers trust you with their private data and no one should have to be worried about their data’s security. With an unsecured website, you are putting not only yourself but your customer at risk. Keeping your site’s security system updated will eventually lead to customer loyalty.

These website maintenance tips will definitely help you to drive more audience to your website and more importantly, retain the ones you already have.

It’s clear that ongoing website maintenance and support helps you to keep your website updated and that leads to traffic to your website. When more customers are attracted to your website there is a significant increase in sales and therefore it is essential to invest in ongoing Website Maintenance.

An increase in sales is what you want from Digital Marketing anyway. The ultimate goal of Digital Marketing is to bring your visibility and ultimately drive customers to your website and increase your sales and generate revenue for you. To achieve that, if ongoing maintenance is what you should do, then it is what you must do!

If you are looking for ongoing website maintenance, regular website maintenance, monthly website maintenance, ecommerce website maintenance or online store maintenance, Please explore our website maintenance services! We provide a complete, best and regular website maintenance service from a small content update, bug fixing, troubleshooting, critical security updates, SSL certification, module configuration, installation to version upgrades and much more.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Monthly Website Maintenance Checklist to Safeguard Your Business Website!

By | Date posted: | Last updated: April 26, 2021
Monthly Website Maintenance

There is a common notion that having a website for your ecommerce business is sufficient but it is not true. Most of the users either ignore or are unaware of the website maintenance and its importance for the proper functioning of the website.

Website Maintenance is a vital part of a website. Many people believe that the only requirement after the starting of the website is to feed data by uploading contents and forget about maintaining the website for a proper increase in sales. Without maintaining the website, it is not possible to have a successful online business. If the website is not maintained then it will face several issues like loss of domain name, poor back-ups, outdated security system, etc.

For a new business, the first impression is the main thing. A user will always navigate your page, see your products, find out how updated your website is, and the loading time of the pages of your site. That is why website maintenance and support is an essential part of the success of your business.

No user will give a second visit to your website if it does not function properly. If your website is not maintained properly, you may lose out customers. This will lead to huge losses for your business. Maintaining a website will give you a fast and secure online business experience. Website maintenance will drive more traffic and increase customer engagement to your website.

There is a monthly website maintenance checklist that you can use for updating your website for a better user experience. This will drive more traffic to the website and increase sales thus, giving more profit to you.

Website Maintenance Checklist:

  • Check on the plug-ins

    Always check the plug-ins for the smooth running of the online business. It is very important to have the most updated plug-ins for better functionality of the website and to give customers a better experience.

  • Check the website load speed!

    The loading speed of the web page is a very important and necessary part of a successful online business. As a part of the website maintenance, checking the load speed of the web page is very essential. To drive traffic to the website and to increase the sale of the business, the page should load faster. A customer always prefers to browse a website that loads fast.
    A site with low speed will not drive customer engagement. Therefore, it is very important to check the speed of the site and it should be given much priority to the site speed by adding it to the monthly Website Maintenance Checklist.

  • Update contents to increase customer engagement!

    Always keep on updating content for your websites to drive customers to your site. Also, post on social media platforms with good content regularly to make your online presence.
    If you regularly update engaging content, this will drive more traffic to your website.
    Updating content will also help you in getting a good Google ranking for your website. This should be one of the important aspects of a regular Website Maintenance Checklist.

  • Analysis and review of the Google analytics of the website is important!

    Your site’s analytics will give you details about the source of the traffic and the page that got maximum customer response. Reviewing the analytics will assure you that the traffic to your website is coming from the targeted audience. Every time you review it, you will get a clear picture of the popularity of a particular page of your website. It will give you an insight into the details of the traffic to your website; it also gives you details about the referrals that are driving traffic to your websites. Therefore, it is very important to review your site’s analytics every time and it must be added to the regular Website Maintenance Checklist.

  • Check security system

    Always check the security system of your website. Keep the website free from any cyber theft and keep on updating the security system of your websites. If your website becomes a victim of any cyber-attacks, then it will be a great loss for your business. Therefore, checking the security updates is a very essential part of any website.

  • Always check the broken links of your website!

    The broken links of your website give a negative impression to the user and search engine as well. If a customer tries to browse your website for the first time and suddenly an error message pops ups, this will create a negative impact and finally lead to your business loss. Therefore, it is very necessary to check for any broken links on your websites. There are many tools available to check the broken links.

There are various website maintenance services available that will provide you a secured, up to date business website.

Benefits of hiring website maintenance and support services

The various website maintenance and support include

  • Content management, unlimited technical support, updating of the plug-ins, themes,
  • Proper implementation of the updated security system to keep your website healthy by keeping it free from any cyber threat.
  • Some of the support services also ensure that the inquiry forms of your websites are working properly etc.

By hiring website maintenance services, you will be free from,

  • Technical problems will be taken care of and it will increase the performance of your website.
  • The maintenance of the website will be taken care of and this will give your website visitors the best experience by keeping your website safe, secure, and keeping it up to date.

There are various web maintenance support plans available like weekly, monthly, yearly website maintenance checklist plan, Premium plan, etc. as per the requirements of the clients.

Maintaining your websites will often help you in the smooth running of your business. Your website will stay updated, bug-free, and fast and this will help you to drive more traffic to your site, as a result, there will be an increase in sales of your business. Therefore, you should not ignore the website maintenance for your website.

If you are looking for web maintenance services any or having a query regards to website maintenance, Please Explore our Website Maintenance Services! We provide a complete, best and regular website maintenance service from a small content update, bug fixing, troubleshooting, critical security updates, SSL certification, module configuration, installation to version upgrades and much more.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Why PHP Application Maintenance is crucial to keep your business up-to-date?

By | Date posted: | Last updated: May 31, 2021
php application maintenance

PHP is a pioneer in offering high-quality & competent web applications and hence enjoys zeniths of popularity among the web developers. The splendid part of PHP is it is fuss-free and easy to build dynamic & interactive web applications. After setting up a sturdy web application for your business, the next important step is its maintenance. The PHP web applications also require ongoing support and essential maintenance for stable and secure functioning.

It is essential for any business to keep up with the latest technological trends and stay ahead of the curve in the competition. Most of the businesses invest very minimal resources on PHP Application Maintenance. But ignoring this would mar your web presence and put your whole business in jeopardy. Most businesses dread over the website downtime issue and it even gives chills if there is none to help. Without a solid maintenance plan, your website would turn obsolete and may be left in the dust.

Let us understand why PHP Application maintenance plays a critical role in your business growth.

What entails PHP Application Maintenance?

PHP application maintenance is aimed at gaining a competitive edge in the market by catching up with the latest trends and updates. It entails fixing bugs, fixing broken links, or creating innovative & spectacular graphics, appealing content to improve the overall visitor experience.
It also includes equipping your web application with additional tools, extra functionality, tweaking the designs as per the latest fad, improving the content, and much more.

You can generate performance reports that throw some light on the website status. This also involves keeping updated with the latest tools, news, events, and trends on website businesses.

In a nutshell, PHP application maintenance services entail –

  • Periodic review of the code
  • Defect analysis and Bug fixes
  • Functionality and application support
  • Configuration management
  • Application and Database Optimization
  • Code and functional enhancements
  • Migration support
  • Dedicated tech support

Why do we need PHP Application Maintenance?

Most of the businesses today are understanding the importance of regular maintenance services and the importance of keeping the application up-to-date with the prevailing trends.

PHP application maintenance services aim to provide the following to clients-

  • Stability – To keep the code up-to-date and any new changes are incorporated without any time loss.
  • Security – Many preemptive and potential risks are monitored and mitigated.
  • Reliability – A dedicated team to help you with the website application maintenance and you be reassured that you are in the right place.
  • Responsiveness – Quick and responsive to any of your queries and fix the issues faster.
  • Scalability – As the application gets bigger, issues are bound to arise. Anticipate them in advance and help you mitigate the effects of potential pitfalls.
  • Dedicated Support – Have a distinct support and maintenance team that helps you with the issues.

When do we need PHP application maintenance?

Even PHP web applications may not run smoothly forever. Issues are bound to arise. You need to devote some resources to maintenance without which you would put your whole business in jeopardy. We need PHP application maintenance services in the following scenarios –

1. Regular Servicing

As mentioned, any website application requires regular servicing. Even the PHP applications require periodic servicing to ensure smooth functioning.

2. Code Updates

Websites need constant updates to attract and grow their customer base. Any code updates or third-party updates shouldn’t be neglected especially security upgrades. You need to constantly monitor your codebase and align it with the latest updates. This ensures that your application is safe, risk-free, and optimally running.

3. Scalability

Any business aims to grow and scale new heights. PHP applications are also no exception to this. One needs to understand that as the application gets bigger, problems are bound to arise. A dedicated maintenance service helps you to have scale smoothly without hassles.

4. Bug-fixes

From minor tweaks to major edits, PHP applications undergo several changes. These may impact the optimum performance of the application and induce some bugs. With a maintenance team in place, one can keep the application error-free and bug-free. Having a safe and regular backup for the website is important to avoid any kind of mishaps.

Benefits of PHP Application Maintenance

1. Customer Retention – With regular maintenance services, you can confiscate errors, keep your content updated, and ensure that there are no broken links. This improves customer engagement and they won’t flock to your competitors looking for a well-maintained website.

2. Security – Most of the web applications rely on a web hosting server and they are prone to security attacks. Hackers quickly exploit the loopholes in the code and cause damage to your data, files, and other confidential information. However, with regular maintenance, one can safeguard the web application from any malicious attack.

3. SEO – With regular maintenance services, your websites will be faster, bug-free, and updated content. Search engines find updated websites to be reliable, and trustworthy. It even creates a great first impression among your potential customers, all of which improve your search engine rankings.

4. Improve Visitor Experience – Regular maintenance audits check the full functioning of the website, the page speed, broken links, 404 errors if any, and grammar errors. A regular check of the website optimizes the web application and improves the visitor experience.

Wrap-up

Skynet Technologies provide reliable and responsive support for your website maintenance so that you can focus on other core aspects of your business. We nurture our clients by working in a closely knitted network and our PHP practitioners offer a full spectrum of maintenance services to them. We are pioneers in guiding you to overcome any pitfalls in the application services and bring greater returns to your business.

Since performance and security are important considerations, it is worth investing in professional web application maintenance services. If you are looking for PHP web maintenance services any or having a query regards to website maintenance. Please Explore our PHP maintenance services! We provide a complete, best website maintenance service from a small content update, bug fixing, troubleshooting, critical security updates, SSL certification, module configuration, installation to version upgrades and much more.

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!