Top Ecommerce Marketing Strategies to Skyrocket your Business Growth!

By | Date posted: | Last updated: May 11, 2021
Ecommerce Marketing Strategies

Those looking to start their own ecommerce business must not waste any other time. Covid-19 has turned customers to buy from the ecommerce platform. However, the right ecommerce marketing strategies should be planned before entering the industry.

Since the ecommerce world is very uncertain, businesses need a proper strategy to attract the right customers. To stand out from your competitors, it requires something unique for the customers to choose your ecommerce store.

Ecommerce marketing is another great thing that can turn the tables. Since the competition is very broad, it is important to make a strategy that will make people remember your business. For this, not only a marketing strategy can help, but extraordinary ecommerce marketing strategy is essential to skyrocket your business growth.

Ecommerce Marketing Strategies that help your business growth in 2021 and beyond

Ecommerce SEO Improvements

SEO plays an important role for all kinds of ecommerce businesses. According to research, most people don’t even scroll to the end of the page or the second and third pages. They buy whatever comes to the top of the front pages.

Do you know how your competitor is always on the top of the search engine pages whenever your search for a product? Well, these are among the ecommerce digital marketing strategies a company adopts to sell its products.

Having the best SEO for your business is not as easy as it sounds. Since the competition is very broad, your SEO efforts need to be extraordinary. As each company is using the same tricks for the ecommerce business pages, it is not easy to get your product rank on the first page of the search engine.

Getting your product on the top of the search engine page is a difficult task, But, once you plan the right SEO strategies for your product, you will gain it easily. Hire a good ecommerce digital marketing company that can improve the SEO of your product.

Ecommerce content marketing is the key

The most important thing for increasing the SEO of your product is the content. We often hear that content is king. But do you know where will you put all this content? Writing product descriptions will not go to make any impact on your search engine optimization?

So, what will you do now for optimizing your web pages? Here is how you can implement the right ecommerce marketing strategy to prepare impactful content for your website. Check out How to Build stand out Content Marketing Strategies for B2B Organization.

Ecommerce Product page content creation

When we hear the word content, the first thing that comes to our mind is blogs. However, content means the all-over content on the website and product page combined. The content of the product page has a lot of value. Make sure that the content is engaging as well as informative for the audience.

Blogging

Content creation is incomplete without blogging. It is the best way to make your audience aware of the product in a way that not only attracts their interest but also creates knowledge among them about the benefits of the product. Blogging will help you to target keywords in a way that will benefit the ranking of your website.

Videos

The content marketing strategy combines both written content and audio-visual content. Videos have a great impact on the SEO ranking just like the other content source. So, this can also be a great option for the right ecommerce digital marketing strategy.

Social Media Optimization

Digital platforms have become a great source of ecommerce marketing. Since the audience is spending a lot of time on social media, it has a huge impact on the marketing of the product. Target your audience on social media platforms so that a huge population will have an idea about your product.

Ecommerce digital marketing strategies are incomplete without social media optimization in the current scenario. As the competition is very high, businesses need to plan a strategy that will make people remember your product for years. Maintain a Unique Selling Proposition (USP) so that the audience will have the clarity to decide what they are going to buy.

Start sharing posts on the social media handles about your products and organize events and offers for them to the interest. Engage them in a way that will attract them to buy your product. Plan an effective social media marketing strategy. Implement the Social media marketing strategy in such a way that grab the attention of your audience.

Email Marketing Strategies

Email marketing is a great tool for attracting an audience to your product. SEO and content marketing cannot attract a lot of audiences alone. There are different ways a business should use to promote their products to their audience. Visit here to know more why Email Marketing is an essential part of successful ecommerce store?

Email marketing can be used to inform your audience about new products and offers. Suppose there is an end-of-season sale, and you want your regular customers to know about it. How will you inform them about the deals? Monthly or weekly newsletters and special occasions email marketing can be a great way to inform them. However, make sure to not spam their mailbox regularly.

Affiliate Marketing to boost your Sales

Another great way to attract a large audience is the affiliate marketing programs. Choose an affiliate marketing program that suits your business.

This is also considered the most cost-effective strategy. Since ecommerce businesses must pay only when the audience purchases through the affiliate’s link, it saves a lot of costs for the business. A small commission fee is paid to all the affiliate marketers whenever audience comes to your website from their website and makes a purchase.

Don’t forget Google Shopping

Google shopping can attract potential customers at a rate that any other medium might not be able to do. This can be one of the greatest ecommerce digital marketing strategies, that ecommerce businesses choose to increase their sales in 2021. The customers find it easy to find your product on google shopping.

Whenever a customer searches for your product, google shows your product to their screen. By incorporating the right strategies, you may be able to get your product featured in Google Shopping.

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How custom ecommerce website design is recording a huge impact on Sales!

By | Date posted: | Last updated: May 6, 2021
Custom Ecommerce Website Design

In this modern digital era, the audience is no longer interested in orthodox content or designs be it any application or website. The online market doesn’t bloom on the type of product a company sells anymore! It is more dependent on how the company intends to interact with their customer.

Demands never die nor will the urge to fulfill and make a profit from the demands, if your website won’t step up someone else’s will. We will help you step up and take your ecommerce store to new elevations with custom ecommerce website design.

Factors which affect the Impact of Ecommerce website on Sales

The design (UI/UX) of the web page and the back-end of the web page are the two principal factors of custom ecommerce website design. Unlike physical shops, websites don’t have any salesperson to sell the product.

Your website must have the potential to attract visitors with its design. Design that keeps the visitor in touch and develops a positive judgment towards the website. After visiting the website within the first few seconds a visitor compels a decision.

These few seconds decide whether your website will bring about a profit for you or it will be dead-beaten on the internet. To avoid such circumstances, you can just consider the subsequent and crucial aspects of the ecommerce website design.

Visual Attributes that will keep the Users stay

The first time when a user visits your website, they just visit and do not buy any product, they visit to reject the website. How to avoid this sort of user rejection?

The viewer in these moments wants a complete overview of your website and develops an opinion on whether to trust your website or not. They spend this time looking at the logo of the website, the menu bar of the site, images, other visually attractive attributes.

Here you must think like a customer! What would have made you stay if you were visiting this website? You must also consider the latest trends and consumer preferences. Accordingly, you can curate a webpage design that will make the users stay in the first go!

Three Important pillars for ecommerce website design

User-friendly navigation

Try to offer more features in a few clicks of the user without making it look clogged. No need to scratch your head for thinking out of the box for creating a navigation bar, adding creativity to the basics will attract the user. Users don’t want to study your website; they will stick to your website only if it is easy for them to find the resources.

So, what to include in the navigation of your ecommerce web design to have a smooth tour of the website?

  • Search Bar: for the user to search the required product or service.
  • Home Button: Return to the place from where other functions are accessible easily.
  • Generalized Product bar: Where a variety of products are displayed for the user to directly jump to the required product.
  • Language selection: For the feasibility of shopping irrespective of any peculiar language.

Including Visuals

Images/videos are the key attraction of the webpage. They have an important role in creating the idea of the product and the website. So, using them is very essential. Visuals with an indefinite amount, abnormal size, no connection with the product, poor quality can result in dis-interest of the user and they might decide not to buy the products from your website.

Ecommerce Website Content

Details missed by the visual can be covered in the content section. Alongside it should contain words and phrases that have a direct impact on the user and influence them to develop a deep interest in the product. Having high-quality keywords in your ecommerce website design will be a plus to enrollment for the product.

Unrealistically designed websites yet users refuse to stay. Why?

Your ecommerce website design is wrapped with minute details and creativity. But what is the use of such designed websites that takes an ample amount of loading time? Users don’t like to wait; they want a quick result. When we talk about loading time it is not only about the homepage but also the features you have worked on and implemented over months for its success. Avoid lag in the time for loading of the webpage.

You can follow these easy ecommerce optimization tips:

  • Use PNG only for the logo of the website and the company rest of all images should be in jpeg format.
  • Range the quality of the image up to 75%.
  • Reduce plug-in usage
  • Choose the appropriate hosting option
  • Enable coding compression.
  • Limit the HTTP request.
  • Enable cache browser.

We have come a long way from factors to hidden back-end technicality of the website design here are a few more specified points for your ecommerce store.

Ecommerce website design service must include:

Ecommerce Search Engine Optimization (SEO)

Identify the pattern of your SEO and build a custom ecommerce website design accordingly. For instance, the chrome browser prioritizes visual media over text. You can check out the guide of On-Page SEO for ecommerce website to know more about SEO.

Payment

Providing a variety of payment methods would result in more potential visitors to convert into profitable customers.

Privacy & Security

Personal data of the customer should be kept confidential which includes the address, phone number, credit card details, etc.

Quick response chatbot

This would lead to quick problem solving and better customer satisfaction.

Shipping options and offers

Users at times are willing to buy the product but are unaware of the shipping details and charges. In such scenarios, the website should provide the offers and details before the user demands.

Cart reminder

A timely reminder from the website regarding the unattended product inside the cart. This reminder can be clubbed with motivating phrases for the user to complete the remaining process.

User final interaction

After the delivery of the product asking for ratings and reviews from the user to implement necessary changes in the product as well as the website.

Key Takeaways
One of the key advices for an ecommerce website design service to function uninterrupted is that never think that your website design has everything and the client base you have managed to build will never be bored of the design.

Continue to develop the idea with three basic concepts, inspiration, usability, and credibility. If a website has these three features along with the fusion of all the mentioned aspects the chances of customers visiting your ecommerce website will increase drastically, and provide you with more sales!

If you are looking for an custom ecommerce website design, online store design, shopping cart design, website design services, UX/UI web design, please explore our ecommerce website design services! We also provide ecommerce web design, ecommerce website development, shopping cart development, online store development and web application development, please explore our Ecommerce Solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Predicting the accurate Ecommerce Website Development Costs in 2021

By | Date posted: | Last updated: April 12, 2021
Ecommerce Website Development Cost

Do you have an idea how much an ecommerce website development cost? There are a lot of factors that are responsible for the cost of your ecommerce website. Several platforms are built for making ecommerce websites. The cost of a website varies from different sizes of business.
The biggest reason behind the ecommerce website development costs is the size of the businesses. The big the business size is, the higher will be the costs. Here, we have the following factors that make up the total website development cost. Businesses must consider these factors before calculating the final cost of an ecommerce website.

Factors that tend to affect the final cost of your ecommerce website

Size of your ecommerce business

There are different sizes of businesses in the market. How will much your total ecommerce website development cost depend on the size of the business? For the large size of businesses, the ecommerce website needs to be made accordingly.

Before estimating your total cost make sure to calculate where you stand in the market. If you are a startup having very low capital, then plan your costs according to your business size. This ensures that even if the ecommerce store does not get successful very well in the beginning. Then you don’t have to bear too many expenses. Starting from the small level website will not only help you save unnecessary costs but you can also upgrade it as your business starts growing with time.

Suppose you have a large size of ecommerce business, there needs to be high-quality plugins and extensions to increase the performance of the website.

Method of ecommerce website development

Ecommerce website development cost depends on the method of website development. There are three kinds of methods that include open-source platforms, SaaS ecommerce platforms, and custom ecommerce development. All these three methods cost completely different from each other. First, you need to identify what method you are going to use for developing your website. You may contact any ecommerce development company if you are unsure about choosing the right method.

Ecommerce Web hosting cost

As you already know, your website is nothing without good hosting. Good website hosting plays a major role in the cost of ecommerce website development. However, certain ecommerce platforms come with proper hosting arrangements including Magento and Shopify. Another great thing is that Amazon web services are providing low-cost web hosting services to ecommerce companies.

Domain cost

Buying a domain is the first step of taking your business towards an ecommerce website. Without the appropriate domain name for your website, your audience won’t understand your online presence. Buy a domain name that suits the best for your business and easy for your audience to catch. A complex name should not be added to your domain name.

Buy a domain name that is easy for the audience to remember. However, buying a domain name won’t add much to the custom ecommerce website development cost. The prices of a domain name are quite cheap and can be charged up to $25 maximum.

SSL certification

Adding an HTTPS extension to your ecommerce website gives a sense of satisfaction to the customers. An SSL certification helps in providing a secure server to the users where they can provide their information without any risk. It increases trust in the eyes of the customers and also increases the search engine ranking. The cost of having an SSL certification is also not much. The maximum amount of buying an SSL certification is $25. However, there are certain ecommerce and hosting platforms that are providing it for free.

Various functionalities of the website

No matter how big the size of your business is, you must add the basic functionalities to your ecommerce websites. The basic functionalities include a shopping cart, payment mode, product management well as a customer support desk, etc.

However, if you are going to start an ecommerce website then you will get to know that all of these come up with the basic functionalities. Now, you need to add some advanced functionalities to make your website even more user-friendly. Here comes the free and paid plugins for your website. Now, the free plugins are not very advanced, and the paid ones are built with a third party.

The only solution to all these problems is customization. That is why custom ecommerce website development costs can be very different from the default ones. It helps the users to add features as per their requirements to increase the growth of the website by increasing their SEO rankings as well.

Regular ecommerce website maintenance cost

The cost of running an ecommerce website never really ends. To keep your website ranking on the search engine, there require regular maintenance costs. There should be proper maintenance of the website that includes plugin updates, extension updates, server screening, troubleshooting, and performance optimization, etc.

All of these require constant development support and cost. You can keep on upgrading your website using various sources. However, certain development services provide regular packages for updating and maintaining the website.

How to save money on custom ecommerce website development costs in 2021?

Ecommerce websites are facing a boom in recent years. As per the prediction, it will be going to rise even more in the upcoming years. To keep your website rank higher on the search engine platform, the right ecommerce website development cost calculation is required. The best way to save cost on developing your ecommerce website is using an ecommerce platform like Magento and Shopify. Using these platforms will help you save a lot of costs that will be spent on small functionalities.

Since all these ecommerce platforms are providing default as well as custom functionalities for the business. Another major benefit is that there are a huge variety of advanced functionalities that you can get easily on these platforms. That is why we have given this complete guide on the ecommerce website development costs to help you plan everything.

If you are looking for an ecommerce website development, shopping cart development, online store development and ecommerce web application development, you can explore our ecommerce solutions! We also provide ecommerce website maintenance, online store maintenance services and web application security audit to make sure your existing website never let your customers down when they visit it!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

5 Essential Ecommerce Branding Strategy for Your ecommerce Business!

By | Date posted: | Last updated: May 28, 2021
Ecommerce Branding Strategy

Starting a business can keep you very busy. At this time, marketing may not be on your cards due to a hectic schedule. Though, it is never too late to start branding your dream business. Rather, the sooner you start implementing some effective and productive Ecommerce Branding Strategy, the better.

Ecommerce Branding can help you connect with the people who can be your customers online. A well-strategized branding of your ecommerce business gives customers an idea about your company and why should they choose your brand over any other brand. There are several Ecommerce Marketing Services as well that help you market your business or products, but you will need your business branding as well. Take a look at these amazing online strategies that as ecommerce entrepreneurs you can start applying now, even if your monetary resources for the same are mild.

What is Ecommerce Branding?

Branding is a system of curating an impactful, affirmative view of a respective company, its services, and the goods they provide. It is done by compiling a few elements such as logo, mission statement, a uniform theme, and design. Active branding enables the companies to differentiate from the rivalries and to have specific brand loyalty.

Branding offline, in terms of a physical place like a store can be quite different from the likes of Ecommerce Branding. Applying some branding tricks in an ecommerce store is a little experiential. It enables people to stroll in the store where they can pick things for themselves. The scenario is different when it is an ecommerce store.

Important Marketing and Branding Strategies for Ecommerce

1. Create a network with influencers:

A network of influencers in terms of online branding is an element that would not be whole without considering influencer branding and marketing. This means collaborating with a person who is popular online and has a large chunk of followers. Once you work with them, their followers will know about your brand. It generally works as having the influencer posting about your company or product on social media.

If you own a new business, you might not wish to work with a personality online, but it can do wonders when it comes to brand propagation. This will create a talk, virtually. The cost of collaboration may vary but it is worth the shot. Here is how this Ecommerce Brand Strategy works.

First, you need to search for an influencer that suits your brand the best in terms of gender, age group, and follower base. One can do it on their own by researching the genre of product and bloggers related to the same. If you can set and have access to a database of the influencers, it can be a lot easier.

When you make your mind about the public figure you want to work with, take some time to create a relationship with that influencer, follow, comment, like, share, subscribe to the blog of that particular person, and create a rapport. These influencers will be more inclined and willing to work with you if you research them and have a professional yet friendly relationship.

2. Identify your buyers:

Before implementing these marketing and branding strategies for ecommerce, know whom you are approaching i.e., your ultimate customer base. Customers and media users have stated that they find it annoying to see irrelevant content which does not help them. It is important to be relevant to the right people. You might already come up with an idea of the customer who will appreciate your service.

Try documenting the consumer’s persona which is a picture of your target audience. A representation of the kind of people who would buy your product is what it is all about.
Do your research about the masses who use the genre of your services often and work towards it. When you know about the buyers’ interests and have access to the documenting, you can start applying your ecommerce brand strategy effectively.

3. Curate a Reward Plan:

This is your step towards brand loyalty. A very great way to make your customer retention better is by rewarding the buyers when they purchase something every single time. Your ecommerce branding strategy will be successful when customers feel rewarded.

Adopting an image that reflects care and attention towards the customers can make the reward plan work. Also, you can always try to come up with a reward plan different from the competitors to increase sales.

4. Elevate your “About Us” Page:

It is time that you invest some energy in your about us page and add some really good content about your company and what you promote, otherwise, your ecommerce brand strategy will be lacking a sense of clarity with your audience. The paragraph about your company should be clear, precise, and reflect your brand vision. You can always approach a perfect ecommerce branding agency to elevate your content and attract engagements.

The About Us page in a nutshell is how you would introduce yourself to your customers. Show them the kind of brand you are and stand out. Make sure that this section answers the following questions:

  • Why is it that your business is into existence?
  • Why is it better than your competitor?
  • What’s new about your business?
  • What do you promise or how do you promise to serve?

Everyone will most definitely not read this about us section but make sure to make it up to the mark for those who read it. It should rather leave an impact.

5. Encourage users to share their experience:

Any ecommerce branding agency will always tell you to try and get more engagement from your customers so that you can get more potential customers ahead. One of the advantages of branding an online business is that you will be in direct contact with your audience.

When you have a set audience base built, encourage the users to share what they bought from you or the posts you make on social media. These user-generated posts which can be either review, unboxing, or brand giveaway contests will only prove authenticity. It will make others believe that your products have been used and tried-and-tested. This will make others want to buy the same products too. Thanks to the power of social media!

Conclusion
Ecommerce is the new normal! People today find it more convenient to buy from ecommerce platforms rather than surfing through multiple stores physically. The massive engagements and potential of ecommerce have led to many businesses enter the race of providing the best products possible.

Though, the one thing that differentiates and sets a major impact among these ecommerce websites is ecommerce branding. Having your ecommerce branding game right will surely help you have a huge edge above your competitors.

We hope that the above 5 amazing strategies will turn out to be useful for you in setting out the best ecommerce branding for your ecommerce venture.

Do you have an ecommerce store or need support in setting up your ecommerce store? We are here for you! If you are looking for an ecommerce website development, shopping cart development, online store development and web application development, please explore our Ecommerce Solutions. We also provide ecommerce store management, online store maintenance, shopping cart maintenance, ecommerce store maintenance, please explore our ecommerce website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!