Thing to consider before choosing Enterprise Ecommerce Solutions!

By | Date posted: | Last updated: April 26, 2021
Enterprise Ecommerce Solutions

In today’s fast-paced industry, every company or business out there wishes to go big with their service and brand products. Organizations compete among themselves in a cut-throat manner to achieve excellence. Enterprise ecommerce services are those elements that aid in improving business effectiveness & provide a great customer experience on online platforms. To get a gist of ‘what’, ‘how’, and ‘why’ do Enterprise Ecommerce Solutions has a positive impact on your enterprise business, read more through the following article!

What Are Enterprise Ecommerce Solutions?

An enterprise ecommerce platform performs the job of handling extensive tasks such as delivering product catalogues, order management with connecting third party systems, and so on. This constitutes a software system that manages and fulfils the elaborate requirements of high-end businesses. Such platforms act as a medium for enterprise businesses to promote and sell their services as well as products online.

What to consider while choosing Enterprise Ecommerce Solutions?

Opting for the best enterprise ecommerce platform is vital for all enterprise start-ups and businesses. To know more on how to join hands with an effective enterprise ecommerce platform, refer to the crucial points given below –

1) Highlight Your Specific Needs

Once you begin your enterprise business journey, your needs primarily include development, essential requirements, business partners and connections, etc.

In order to get an in-depth insight into your needs, you need to perform a complete analysis of your company affairs. Go through the crux of your company’s objective behind creating ecommerce vision. Understand your goals and future aspirations with respect to your business. This will make you comprehend your business strategies better and give you much more clarity in execution.

Make sure your Enterprise ecommerce services are flexible, scalable, and extensible to your growth in new industries and markets.

Here are important questions and objectives you must take into consideration while analysing needs:

  • How can I make more profit with less investment?
  • How to spike up conversion rates through a user-friendly interface?
  • Does my platform need to grow with growth in my business?
  • Do I need effective third-party integrations for my platform?
  • Is it tough to integrate systems like OMS, ERP, WMS, and so on with my organization?
  • Do I want to be significantly dependent on my hosting agency for server efficiency?

2) Analysis of Your Business Models

The enterprise ecommerce platforms majorly cater to a fixed or defined customer base. Hence, you must look for Ecommerce Enterprise Solutions that are inclined towards B2B Ecommerce sector as well as B2C sector. So, you have to carefully choose Enterprise eCommerce Solution. Your solution must gel well with the 3 main business models. You can find this out by communicating with your vendor and asking them to give you details about the software’s experience with past ecommerce variants.

The B2B sector witnesses a delay in transactions and a need for more organized accounts of the company. It also demands complicated communication between the buyers and sellers before the placing of orders.

The purchasing process is more convenient and fast in the case of the B2C sector. The communication is also not very elaborated or complex in this case. The multi-vendor ecommerce opts for either the B2B or the B2C types of business models to pair up with their revenue-generating models.

Before choosing an Enterprise Ecommerce you must take the mentioned aspects of business models under close inspection.

3) Choosing Between SaaS, IaaS, or PaaS

Your front end, as well as back-end activities, are taken care of when you opt for ecommerce enterprise software for managing core business tools. The hosting environment is usually determined by the type of ecommerce medium you choose. This medium can be an on-premises ecommerce platform or a cloud-hosted ecommerce platform.

Once this is done, the hosted platform falls under either the open-source ecommerce platform, Software as a Service (SaaS), Platform as a Service (PaaS), or Infrastructure as a Service (IaaS). It is necessary for you to know and decide between the above-mentioned options.

  • SAAS:
    Software as a Service gives you access to data available on web-enabled software and devices. The SaaS providers usually host your database as well as applicable codes. They charge a monthly or annual fee for subscription.
  • IAAS:
    Infrastructure as a Service on the other hand forms a blend of hardware and software infrastructure which is usually offered by a cloud provider. It includes databases, networking abilities, and storage spaces.
    One can set up the IaaS with the help of a Cloud provider. The provider majorly performs the maintenance and management of the system. IaaS gives more stability and control over the structure of enterprise ecommerce solutions as compared to SaaS.
  • PAAS:
    Platform as a Service renders establishment of an ecological system. This is used to install software applications as well as databases. Providers of the PaaS gives you essential services of hosting. However, one must deploy ecommerce software on their own. Developers can easily test and implement their respective enterprise solutions for fast and robust platform execution using PaaS.

Let us say, you establish an enterprise ecommerce service on the platform “Linux”. Following which the PaaS vendor shifts to a different Windows platform. In this case, it is possible that you lose out on the extensive hours of work you had put into the completion of your project.

Also, mend your considerations towards ‘Cloud Hosting’. This is a hosting tool that is extensively used and is known for its extreme flexibility, scalability, and high performance in hosting solutions. It is efficient, convenient, and much faster.

4) Ecommerce Pricing

Business investments are the most important deal of your business planning. This serves as the best factor to look upon before you opt for ecommerce enterprise platforms. Usually, top enterprise ecommerce platforms are quite expensive and might pinch your pockets if you are a budding entrepreneur. This heavy cost depends on features, facilities, and designs.

You must track the change in the ecommerce platform costs from time to time. Find out ways and means to launch your platform with minimal complexities and zero errors.

Final Word

Handling an enterprise business is complicated and requires efficiency all the time. Investing in a good ecommerce platform is the need of the hour in today’s business industry. It must be able to cope with your growing business and its shifting needs.

Hence, it becomes more important for every enterprise business aspirant to abide by the said factors before choosing any enterprise ecommerce services!

Do you have an ecommerce store or need support in setting up your ecommerce store? We are here for you! If you are looking for an ecommerce website development, shopping cart development, online store development and web application development, please explore our Ecommerce Solutions. We also provide ecommerce store management, online store maintenance, shopping cart maintenance, ecommerce store maintenance, please explore our ecommerce website maintenance services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Top tips to choose an ideal ecommerce web design company!

By | Date posted: | Last updated: May 28, 2021
Ecommerce Web Design Company

Your ecommerce website a direct medium through which your customers interact with you. Having a content website and an Ecommerce website are completely different things. A content website is a website that provides information to its visitors. But an Ecommerce website is a medium through which customers connect to businesses to get their products and services with the convenience of sitting at their homes.

Choosing the ideal Ecommerce web design company for your business is not less than a task. The success of your website depends on the web design company you choose as it is the one that enhances the way your website looks and attracts customers.

What is an ecommerce website Design Company?

Choosing the ideal Ecommerce web design company for your business is not less than a task. The success of your website depends on the web design company you choose as it is the one that enhances the way your website looks and attracts customers. Implementing some on-page SEO eCommerce Tips may help you get more visitors. But, before moving forward, let’s see what is an eCommerce Design company and how to choose the right one for your business!

How to choose an ideal ecommerce web design company?

Hands-on experience in ecommerce website services

The most important factor before hiring an ecommerce web design services is to check whether the company has experience in ecommerce websites or not. Hire a website only that has previous experience and expertise in ecommerce services as both company websites and ecommerce websites are completely different.
Look for companies that have expertise in ecommerce services to get the best ecommerce website. Check the company’s previous record and work to know better about the company.

Aesthetic of the ecommerce website

A major reason for the success of a website is the style and aesthetic of a website. No matter how great service you offer at your ecommerce website, customers will drift away as soon as they find even a small hindrance while navigating your website. As the online world is expanding exponentially, customers have huge options these days to get their products and services. That is why it is the primary duty of a web design company to make the website easy to use and attractive. Hire a good ecommerce web design solution that have trained professionals and developers to give your website great aesthetics and styles.

Trained professionals while choosing ecommerce web design company

Choosing the best ecommerce web design company for your website is a responsible task. If the web designing company you are choosing does not have any trained professionals and experts, then you might get risking your website in the hands of un-professional officials. Check whether the company you are hiring has trained professionals or not before hiring a website design company. Take a look inside the company’s details and check whether the professionals they have has any relevant qualifications or not.

Check background of ecommerce web design company

Once you are done shortlisting a few web design companies, it is time to check their experience and background. Go through all the details about the company’s past working records. Check their references, recommendations, past projects, clients, etc to choose the ideal ecommerce web design service for your website. Check their testimonials, reviews, and other major background histories to have a glimpse of their behavior. None of them will post negative reviews about them on their website. That is why go through some web searches and find out whether anyone has given any negative review over the internet using any medium. There are a lot of mediums available for customers where they can post about a company’s feedback. Check all such websites and know whether they have any negative reviews or not.

Budget for your ecommerce website

Different web design companies offer different web design packages. If a company is charging less for their services, does not necessarily mean that they will provide the best vice versa. Similarly, if a company is providing their services at a convenient price, but you have to pay now and then for even the smallest services required every time then it is not beneficial for the long run. Choosing an ecommerce website design solution that give a clear package about their services and for the service you required after the completion. If the company does not include any service after the completion of the website, then you can choose the package according to the services you need.

Maintenance and ownership for ecommerce website

Most people make the mistake that they do not ask for their maintenance and ownership details of the website. Because of that, even for minor maintenance and service, they charge extra fees for the services they offer. It is best to make it clear that you will have that ownership of the website once the website is complete. This way, you don’t have to pay for every extra thing you need to add to your website.


With such a big competition in the ecommerce industry, you need a website that is reliable and user-friendly. Before hiring the ideal web design company for your business, check how much guarantee of their service they will offer. Go through all their packages and prices and check how much warranty and guarantee they are providing for their services. Accountability reflects how much a company is concerned about quality work. If a company is confident about their work, they will provide some warranty and guarantee on their services.


There are a lot of ecommerce web design services available. To choose the best ecommerce web design USA, you can keep these points on your mind while choosing the best among them. Above are the tips that will help you out while choosing the best option among the huge list of web design companies. Always consider these points and take a background check of the website designing company to get the best services.

If you are looking for an ecommerce website design, online store design, shopping cart design, website design services, UX/UI web design, please explore our website design services! We also provide ecommerce web design, ecommerce website development, shopping cart development, online store development and web application development, please explore our Ecommerce Solutions!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

How to Choose an ideal Ecommerce Development Company for your Business?

By | Date posted: | Last updated: May 31, 2021
Ecommerce Development Company

Every business requires a great website to serve the requirements of the customers in the best manner. A well-developed business website contains upgraded options. It entices visitors who get interested in buying goods. The Ecommerce industry has a great future since it comprises of novel business ideas. Setting-up a business corporation is easy. But the main thing is drawing the attention of potential customers. For that, you need the Ecommerce Development Services. There is a huge demand for Ecommerce development solutions. As a result, Ecommerce Website Development Company is making their charisma felt with some useful options and information.

Consider the flourishing firms that have attained a firm hold in the online business. They have an eye-catching design, clear product sections, and product pages. They focus on behavior and plan all that drives a customer to purchase merchandise. Websites that follow the latest web design trends get more audience and engagement. Indeed, even an innovative thought with extraordinary capability in the market can crash if you do not possess the right website to speak about it. In this way, picking the Best Ecommerce Development Company is a significant thing for a business. From development to particulars and from highlights to the product show, your business website is more similar to your shop from where you can retail your products.

What is Ecommerce Development?

The progress of ecommerce websites by proficient Ecommerce Development Company is the most well-known choice for businesses. It gives a great extent of online sales and deals.
An ordinary website is for discovering and obtaining data commonly. But an Ecommerce website services empower the customer to buy products and services without visiting an actual market.

Hence, looking for the correct Ecommerce Development Services is an essential step needed by the businesses. It is the sole manager of the whole project of the clients. Subsequently, any weaknesses and unhelpful manner can impact the business.

Tips on Choosing an Ideal Ecommerce Development Company for your Business

Here are a few factors that you need to memorize while engaging a reliable Ecommerce Solutions Company:

Professional Ecommerce developers

The Ecommerce Web Development Company must have profoundly talented, experienced, proficient, and adequate staff with them to organize and manage your project correctly.
There should be a couple of account administrators allocated to your company to supervise and address your questions and concerns.

In-Depth Knowledge & Ecommerce Expertise

Be it general web development or business website designing, website developers are accountable for the plan and development of the website or portal. They should have information on the recent technologies, programming, software development, networking, and SEO strategies to develop an easy to use and SEO-supportive website. You can hire the services from the ecommerce development company to achieve an attractive online store.

Responsibility for Client Requirements

In addition to sensible and knowledgeable staff, the Ecommerce Development Company must have the capability to assume the liability of the customer. It should bear in mind the requirements of the clients. So, it is imperative to check its validity with past customers by taking a look at the testimonials.

Timely Delivery of the Project

There must be a suitable and on-time delivery of the projects. It will support in keeping up a long-term association with their clients and satisfy them consistently. Thus, you need to check out the punctuality and effectiveness of the Ecommerce development firm.

Working History

You must check the portfolio of the Ecommerce Solutions Company. It denotes the working history of the organization. It is an ideal method to understand an organization and realize its proficiency. Plus, you can get whether the organization has prior learning on functioning at related business niches like yours.

Work Experience

Experience makes a firm well-informed and expert. The Best Ecommerce Development Company has confronted countless difficulties in earlier projects. So, it realizes how to take care of an issue.

The ecommerce developers can appropriately utilize their aptitudes without killing time. Consequently, your project gets prepared in the prescribed time. And you can begin your business at the right time.

Ecommerce Development Procedure

The project development process of an Ecommerce development firm relies upon your requirements and requests. However, you have to verify that the company must keep up a particular period and they can deliver your work within the given time. Technologies and developments are vital for a project. Your project must encompass them. The firm ought to follow an apparent procedure with the goal that you get familiar with each action taken for your Ecommerce site.

Custom Ecommerce Development

The Ecommerce Development Services have various proposals to assimilate new plug-ins or with customized development. Not selecting custom development could be an uncertain move for recently settled new companies. Custom website development is suggested for Ecommerce website development companies since it enables the designers to add custom options according to the business, they are handling. They make another code that contains the adaptability to make upgrades and improve the security of the business website.

Cost Structure

The services of an Ecommerce Web Development Company are a beneficial package bargain, a smart thought, and investment. The essential feature of a potential Ecommerce site development firm is it should be expense efficient. You should check whether your financial plan and needs harmonize with the services offered by the development firm. It is indispensable for hopeful business people to build up their organizations. Check out how to Predicting the accurate Ecommerce Website Development Cost.

However, it is essential to watch out for its procedure as your whole business website would symbolize your characteristics in the souk. Therefore, deciding on an Ecommerce company that satisfies each necessity of your business objective with an excellent website would be a perfect grasp. However, what’s most significant is the project cost. So, inspect how an Ecommerce Website Development Company charges for a project.


Ecommerce development firms keep different features into deliberation to deliver the best Ecommerce website or application to suit your business needs. They are the specialists supported by long stretches of experience and skills in this field to dispatch such complex projects impeccably.

Skynet Technologies is a leading Ecommerce Development Company, offer ecommerce website development, shopping cart development, online store development and web application development and much more for any size of business. We also provide ecommerce website maintenance services, online store maintenance services and web application security audit. For more information, please visit our Ecommerce Maintenance Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Ecommerce Marketing Services to boost your online sales and revenue!

By | Date posted: | Last updated: May 28, 2021

The most important Ecommerce marketing services

A marketing channel is a source or a meaningful group of sources through which a website operator generates visitors for the website. A marketing channel is selected depending on the range. Many companies operate multi-channel marketing and use all possible methods to create brand awareness and acquire customers. Below we present the most important channels that you should definitely know.

Price comparison

We all know from experience that websites get the most clicks on the first page of search results. But: What do you do when the top positions in the search engines have already been assigned to price/comparison search engines? Don’t fight, join in!

Users of price comparison portals have already made the decision to buy a product and are looking for the best price. With the countless number of portals, it has never been easier than it is today. From flight and hotel prices to electronic devices to food, these days you can compare the prices, delivery conditions and payment methods of the providers before buying and it is easier for retailers to decide whether to buy the product. This is your chance as an ecommerce retailer to provide best ecommerce marketing services to acquire customers.

Attention: It is unfortunately not enough to offer your products on various price search engines. If your ecommerce store does not offer the cheapest price, your product will never be at the top of the comparison lists. The cheapest price is the most important criterion for being seen by buyers on online portals.

Search engine marketing (SEM)

As a Search Engine Marketing placement is referred to by links that are found on the search engine results pages. A distinction can be made between organic search results and the placement of paid advertisements (sponsored search).

In order to improve your own website in the organic search results, measures must be continuously taken to increase the relevance perceived by the search engine. The implementation of these measures is called search engine optimization, which can be divided into so-called on-site and off-site optimizations.

The business model of search engines is based on the placement of advertisements. The price model used in sponsored search is called cost-per-click (CPC) or also pay-per-click (PPC). Here offer the advertisers on samples of specific search terms (keywords), where ad to appear above or to the right of the search results, and places a maximum cost per click (max. CPC fixed). The click-through rate (CTR) is the number of times people who see your ad click on it. You can use this metric to gauge the performance of your keywords and ads.

CTR = clicks / impressions

Paid advertising on Google

Many new ecommerce stores start with this marketing channel, as paid advertisements instantly boost website traffic. However, there are ways that boost traffic on your ecommerce store organically, but that takes time. Ecommerce store owners can get their first customers immediately after the ads have been approved. We further explain what types of paid advertising there are on Google and what you need to consider.

Various factors influence the speed of customer acquisition with SEM:

  • The longer you consider whether to start an advertising campaign, the more delayed the first customer contacts and sales.
  • Traffic volume – the smaller the volume at the start, the longer you wait for the first customer.
  • Your offer – non-competitive offers do not generate any sales despite high advertising budgets.

Every ecommerce store is as individual as its marketing strategy. For ecommerce store that sell technology, for example, it is important to use keywords with a low search volume at the start. The advertising budget is limited, the competition is high, but CPC and conversion are bad. As your sales and advertising budget increases, you can expand your advertising campaign on Google with the short-tail keywords.

Google shopping

Google Shopping is a somewhat different price comparison portal. It offers online retailers the opportunity to advertise their goods directly via the Google product search. Since 82% of potential buyers search for their product requirements on Google first in order to find the best supplier, it is advisable for ecommerce store operators to actively use Google Shopping.

The sales aspect is even stronger with Google Shopping ads than with classic search ads. At the moment of the search, shopping ads present the user with specific products with images, prices and availability. Regardless of whether a user actually just wants to get information or has a specific intention to buy: We enable them to make a purchase decision immediately. For some retailers, Google Shopping is the marketing channel with the highest sales and, in addition to brand campaigns via classic search ads, a central sales driver.

Ecommerce store operators register a Google Merchant Account for this, provide their product list there and should update it regularly. Then Merchant Center and AdWords are linked and the merchant creates a separate shopping campaign. The billing model used for Google Shopping is also CPC.

The product list is used to display the product advertisements. When creating the product titles and descriptions, use the brand names and other words that customers are looking for.

Very important: Include the most important information in the first 25 characters.

No keywords are required for the ads because the product list is used. However, you can exclude search terms. The more relevant information the feed contains, the better it will be rated by Google.

You should put a lot of care on the pictures. Large, high-resolution product images ensure better perception for the user. Exempted products have a higher quality effect.

Google Ads PPC text ads

It is well known that the PPC text ads from Google Ads (formerly Google AdWords) get by without images.

In order to land at the top here, advertisers need to achieve a high-Quality Score for your ad. Because Google determines how relevant the ad group is to visitors. In addition to the ad text, the search terms (keywords) and the landing page, particularly clever and strategic keyword bids are required here.

Long-tail keywords are usually better for targeting customers. Above all, they address buyers who have already dealt with the desired product and are therefore looking for specific details.

In order not to generate unnecessary clicks (only you pay for them), a good keyword diagnosis is important. This can also help to make optimal use of the “matching phrase” or “largely matching”.

Tips for PPC campaigns

It is also good for clicks, ad rank and conversion to use the ad extensions for PPC campaigns.

Clever retailers don’t just fill the space for text with advertising promises and keywords. They also offer additional information about the service, or for example a free shipping offer.

Google Ads offers a wide variety of extensions. The following are particularly successful:

  • Call extensions: This allows customers with smartphones, for example, to make a call with just one click.
  • Location extensions: With this you can add the address, phone number and a map marker.
  • Rating enhancements: According to Google, the feedback from other customers can increase the click rate by up to 10 percent.

Up to three ad extensions are used by Google at the same time. As you add more, Google automatically and dynamically applies a selection.

Google can now also automatically create ad extensions if the algorithm predicts that an extension will improve the performance of the ad. There are currently seven types of automated extensions available:

  • Automatic call extensions
  • Automatic SMS extensions
  • Dynamic sitelink extensions
  • Dynamic structured snippets
  • Automatic location extensions
  • Automatic ad extensions with seller ratings
  • Dynamic extensions with additional information

When it comes to ad texts, there are always little things to improve or variations to test.

Experiment with unique selling points. This is how you can find out which unique selling point works best for your online target group.

Experiment with different verbs in a call to action (“test” or “discover”). Play with the representation of numbers (1 million or 1,000,000). Sometimes such small changes will noticeably improve the click rate.

Display Advertising

So-called display advertising (also display marketing or banner advertising) refers to advertisements that can usually be found in the form of banners on websites. It is also possible to display text ads instead of banners or videos.

The banners serve as a link to the advertiser’s website. Banner advertising is used to increase sales, increase awareness or for branding purposes.

The latest developments in targeting and retargeting make an important contribution to this.

In order to place your advertising, you can book the desired environments on websites that are relevant to you. Your ad banners will then appear on these themed websites. The contextual relevance ensures that the user is “picked up” very well and does not see any off-topic ads, which significantly increases the number of clicks compared to generic and randomly placed advertising.

The banner should convey its message briefly, concisely and credibly, since the user’s eye only lingers on an advertising banner for around 1.5 seconds on average.

The appeal of banner advertising is assessed on the basis of the percentage of clicks in relation to the general views on the operator’s website (CTR).

SEO for Ecommerce Store or Ecommerce Website

The potential buyers who land on your ecommerce store via organic sources – i.e., search engines like Google and Co. – are an indispensable source of sales. SEO for eCommerce drives traffic to your web store and provides you with visitors. You can follow On-page SEO for eCommerce to bring more organic traffic to your store.

Compared to paid advertising, you build a foothold for continuous, free traffic that lasts even after the advertising ends.

The websites that appear on the first page of search results get the largest number of clicks. There is no “simple” and certainly no general answer as to how a page position itself in the top 10. But with the necessary know-how and a well-thought-out concept based on experience, it is definitely possible.

Technical aspects

Your ecommerce store must always be comprehensively optimized so that the search engine is suggested to be highly relevant to certain keywords. This requires an individual concept consisting of On Page and Off Page measures. Since Google changes its ranking algorithm almost every day, this represents a multifaceted challenge.


An ecommerce store is a website with several subpages. Each side has the same goal. There are only two types of pages that improve SEO traffic:

Product page:

Contains the most important product information, meta tags are product-oriented.

Category page:

Enables you to generate traffic even with keywords with a low search volume.

Actually, the category pages consist of keywords with high search volume, and the keywords with low search volume form the product names and are used on the product page. But that way you can lose subordinate categories. In this case, it makes sense to focus on keywords with a lower search volume. The search volumes initially appear unattractive. But you can achieve a top position in Google with less effort. In most cases, you also cover other long tail keywords with this page. Another advantage of so-called longtail keywords is that they are much more specific than generic keywords such as “women’s fashion”. A page optimized for a longtail keyword usually answers a searcher’s search intention much better.

Taken individually, long-tail keywords bring few visitors. In total, a large number of long-tail keywords will bring you much more than a handful of short-tail keywords on search results page 3.

Long Tail Keywords

Keywords that are searched frequently can bring you more traffic. However, keywords with high search volume are often associated with strong competition. For this reason, it makes sense to consider keywords with little or no search volume.

SEO texts

The ecommerce store that have not managed to create a good structure try to write the SEO texts.

Mistake number 1: you write SEO texts under the product catalog, in the sidebar, try to hide the text blocks, reduce the font size; In the end, an ecommerce store looks like this:

Better to write a blog or reserve an area on your website for important information. Create a so-called keyword map of all the search terms that are associated with your product and write general tips in a blog post. Instructions for use, instructions, questions and answers, everything that the customer could look for before or after the purchase – ends up in the blog of your ecommerce store.

Make sure that the SEO texts are reader-friendly. Gone are the days when search engine crawlers only calculated the ranking based on the number of keywords. The algorithms are constantly evolving (AI) and do not accept pages that only consist of keywords and have no real added value for the user.

The information provided on the ecommerce store page must be helpful for the user from several points of view or it must create added value for the purchase or decision-making process of a product and that in your ecommerce store.

Title and Description

The meta title is an important ranking factor and there are a few rules that you should follow when using it:

  • Each page has a unique title (meta title)
  • No duplicate content in the meta title
  • The meta title is not a combo-separated series of keywords (good readability)
  • Pages that should not be indexed are excluded with the tag “noidex”

Important: Meta Title and Meta Description are automatically “generated” by the search engines if they are missing.

The Meta Tag Description has so far, no influence on the ranking, but is prominently displayed to users by the search engines. Take the chance and write a short sentence that arouses the interest of the user. To be sure that your snippet is displayed correctly, you can add to your source. This prevents the automatic generation of descriptions.

Generate higher number of clicks through structured data

Structured data

(microdata): Tell the search engine additional information about what is on the page. While people can extract such information from the given context and unconsciously build such links, search engines have to be taught this context.

SEO Structured Data

Structured data is a fine thing, because such a structure can be an advantage over the competition. Not only can the search engines understand and classify your content better, but also the user becomes aware of your offer thanks to a strikingly good structure and presentation. Structured data have no direct influence on the ranking, but have an indirect effect on the ranking through a higher click rate. Structured data and SEO – go well together.

There is no guarantee that Google will display your structured data as a rich snippet, even if the markups have been entered correctly. Indexing structured data takes longer than text or URLs. The indexing process can take up to a week.

Common mistakes

After ecommerce store is online, many ecommerce store operators think that they should definitely reach number 1 in the search engines and therefore only invest in SEO. The hope is that you no longer need an advertising budget and the ecommerce store will then generate paying customers “as if by itself”. Unfortunately, this is not true. SEO is a tedious (good, stable results after 3-6 months) and continuous process that requires a lot of effort and is never finished.

Search engines are constantly evolving, changing their guidelines, your competition never sleeps and so it is becoming more and more time-consuming to keep “1st place”. Sometimes it takes up to 12 months to cover pure SEO costs. That is why you always use a multi-channel strategy (marketing mix).

Social Media Marketing (SMM): What do social media bring for my ecommerce store?

The short answer: attention. Social media offer enormous potential for ecommerce stores to be seen by the respective target group and to guide customers into the ecommerce store through appropriate content. In addition to attracting attention, the social networks can also charge the brand and even generate direct sales. Check out the guide on how to build the Right Social Media Marketing Strategy for your business!

For many people, social media is an opportunity to immerse themselves in other worlds and discover new things without leaving their own couch. Make you want something new and arouse the longing for and the need for the products in your ecommerce store.

The more natural and authentic your social media content is, the less you appear as a disruptive advertising factor in your customers’ feed. The more present you are on social networks and the bigger your ecommerce store is, the more important the topic of social media customer service will become. Individual answers to questions and complaints can work wonders and turn dissatisfied buyers into fans and fans recommend you to others.

Achieve customer loyalty and conversions through email marketing

Customers who regularly shop in your ecommerce store are highly significant and the best recommendation for your company.

Therefore, email marketing should not be missing in your marketing mix. With the consistent construction of a distribution list and the regular dispatch of well thought-out, individualized newsletters, significant sales can be generated.

Frequent “arguments” that ecommerce store owners advise against email marketing:

  • Email marketing is spam, customers don’t care
  • For email marketing you need a large number of subscribers, otherwise it doesn’t work
  • Email marketing contains sales information only
  • You have to send out newsletters very rarely or every day

Email marketing is evolving and many processes can be automated. Analysis tools make it possible to find out whether your newsletter has been read, whether the links have been clicked, whether the people who read the e-mail have bought something in your ecommerce store. With this knowledge, you can adjust your marketing strategy and measure its success.

Email marketing is not a sender one-way street. Goals and benefits:

  • Converting a lead to a buyer
  • Customer loyalty
  • Targeted communication with premium customers
  • Reactivation of former customers
  • Help in building brand loyalty and brand loyalty

Actively offer your customers to subscribe to the newsletter. In this way you can collect a pool of interested parties within a few months. The automation of email marketing is efficient for all ecommerce store regardless of how long a store has existed. The number of subscribers increases the chance of greater traffic generation, but not only quantity, but also quality counts. The sooner you implement this marketing channel, the better.

The following types of emails can help you develop a sustainable email marketing strategy with great results:

  • Registration/forgotten password: Service e-mails do not have to end up in the “Spam” folder and must also have a corresponding design. You can send the welcome message with the following content: a personalized greeting, a brief introduction to your product, brand or service, a call to action that redirects you to your website or provides you with free and interesting content.
  • Order: Classic notification that the order has been confirmed. It is useful to place the links that lead to pages with FAQs and instructions.
  • Bonus / discount codes / vouchers: generate one-time or regular special offers. In this way you can arouse interests in different products or product groups.
  • Birthday / public holiday: show your attention by congratulating your customers on public holidays and giving away an individual discount code.
  • Sale offers / promotions: Inform your customers of promotions and savings offers.
  • The product is in the shopping cart: If the logged-in customer has added something to the shopping cart but has left the ecommerce store without making a purchase, send a small reminder note.
  • Reactivation mail: e-mails with an attractive offer to customers who have not bought anything from you for 1/3/6/12 months.
  • Building brand loyalty: Personalized messages for premium customers with special offers.
  • New blog post: Let your subscribers know when you write something new on the blog. Warning: only send this e-mail to those customers who have subscribed to such a newsletter, because this type of e-mail is the most annoying for the majority.
  • Questions after the purchase (after sales): Ask your customers for a rating (on your website or on a comparison / rating portal).

Marketing campaign analysis

In order to use your time and budget wisely, campaign planning should go hand in hand with your digital marketing strategy. Campaign analysis is important to achieve success in the future and avoid failures. Web analysis tools help with this.

Google Analytics is without a doubt the most powerful, free web analysis tool for websites and ecommerce stores. The goal formulated by the company behind the website must be measured in Google Analytics. As long as this measured value is not available, meaningful conversion optimization is impossible.

To measure conversion, you need to set up goals in Google Analytics. You need to be able to measure the number of end customers. The easiest way is to compare the number of ecommerce store visitors with the number of users who have visited the “Thank you for your order!” Page.

With the help of the ecommerce reports you can analyse the buying activity on your ecommerce store. The reports include product and purchase information, average order value, e-commerce conversion rate, time to buy, and other information.

Regularly monitor the figures from Google Analytics, it will help you to find out more from your customers and effectively adapt your marketing strategy.


Marketing for an ecommerce store is a multi-stage process. If you break it down into small tasks, you can develop your ecommerce store strategically.

Communicate with your existing customers. Work on customer loyalty, because customer acquisition costs a lot of money and time. The first transaction of a new customer does not cover the advertising budget, so you have to actively take care of winning him as a regular customer.

To avoid unnecessary marketing, SEO, design, and web development costs, turn to the pros. Skynet technologies will be happy to answer any questions you may have! Well, Ecommerce marketing Services will give your business a new height and meticulously transform your business.

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